Prateev Mitra
Mumbai
Summary
Tech-savvy Product Manager with 10+ years of experience blending product innovation, user experience design, OEM integrations, and sales strategy. Currently leading the launch of 5G, eSIM, Travel eSIM, and satellite/FWA platforms at Vodafone Idea for a user base of 180M+. Proven record in building and scaling consumer platforms, launching multi-crore revenue lines, and aligning with partners like Apple, Samsung, GSMA, and device OEMs. Combines deep product ownership with a strong bias for data, velocity, and platform thinking.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Product Marketing Manager – Emerging Technologies
Vodafone Idea Ltd (Vi)
Mumbai
01.2024 - Current
- Led 5G product strategy & launch across 17 telecom circles, boosting high-ARPU acquisition by 22% QoQ and enhancing app journey NPS by +18 points.
- Built Vi’s entitlement server platform from scratch, enabling real-time device provisioning for 180M+ users, reducing latency by 40%.
- Drove 50%+ eSIM penetration in eligible base within 3 months—fastest time-to-market among Indian operators.
- Developed and launched Travel eSIM business (MVP to pilot in 6 months), projected to generate ₹3 Cr/month with 20% EBITDA margin.
- Collaborated with Apple, Samsung, Motorola, Nokia, Vivo for entitlement, device testing, and OTA configurations across 50+ devices.
- Built and scoped new product verticals: Fixed Wireless Access (FWA) and satellite communication, targeting ₹150 Cr+ ARR.
- Spearheaded Vi’s India Mobile Congress 2024 showcase, generating 0.5M+ footfall and 120+ B2B leads for future growth products.
Strategic Account Manager – SMB (South India)
Disney+ Hotstar
Bangalore
05.2022 - 01.2024
- Managed ₹140 Cr annual revenue portfolio with 300+ SMB advertisers across tech, FMCG, and D2C sectors.
- Led consultative sales engagements to increase platform spend by 28% YoY.
- Launched sector-specific vertical GTM playbooks, contributing to ₹10 Cr new revenue pipeline in under 2 quarters.
- Partnered with product and analytics teams to test new SMB ad formats; increased CTRs by +21% vs. baseline.
Strategy & Operations Manager – Digital Partnerships
Vodafone Idea Ltd
Mumbai
11.2021 - 05.2022
- Closed 2 national GTM partnerships (Sony Liv, MMT) leading to +13% uplift in bundled pack retention.
- Enabled 15% MAU growth via Vi App Gift Cards and microservice convergence project; added ₹2 Cr MRR in ancillary revenue.
- Led integration of services from Ola, INDMoney, Dow Jones — boosting partner NPS and App DAUs by 15% MoM.
Strategic Account Manager – Enterprise B2B
Vodafone Idea Ltd
Mumbai
01.2018 - 01.2021
- Expanded enterprise revenue from $2.3B to $2.7B in 2 years.
- Delivered 35% infra cost savings for Abbott.
- Enhanced supply chain performance at J&J by 30%.
- Increased Bayer’s YoY digital transformation spends by 20%.
Area Sales Manager – Channel Distribution
Vodafone Idea Ltd
Punjab
01.2017 - 01.2018
- Increased channel sales by 200% in 3 months.
- Reduced OpEx by 40%; led 23 retail stores and 120-member team.
Key Account Manager – Corporates
Metro Cash & Carry
Delhi NCR
01.2016 - 01.2017
- Surpassed monthly targets consistently (125% MoM).
- Generated ₹250 Cr annual revenue through enterprise procurement.
Education
MBA - Sales & Marketing
IMT Ghaziabad
01.2017
B.Sc. - Hospitality & Business Management
IHM Pusa
Delhi01.2013
Skills
- Product Strategy
- GTM Execution
- OEM/Partner Integrations
- Platform Development
- IoT/Smart Connectivity
- Telecom Infra & Consumer Tech
- Cross-Functional Leadership
- Data & Insights (GA, Tableau, SQL)
- UX & Consumer Journeys
- Growth & Monetization
Websites
Certification
- 5G Essentials for Monetization, Coursera, 2024
- Prompt Engineering for ChatGPT, Coursera, 2024
- Prompt Engineering, DeepLearning.AI, 2024
- Certified Scrum Product Owner, Scrum Alliance, 2022
- Tableau
- Google Analytics
- Adobe Analytics
- Google Cloud Platform
- AWS Cloud Practitioner
- Google Ads
- Mobile Advertising
- LinkedIn Growth Marketing
Market Coverage
- India
- UAE
- Americas
- Singapore
- Europe
Industry Exposure
- Apple
- Samsung
- Motorola
- Nokia
- GSMA
- Ericsson
- BYJU'S
- MMT
- Dow Jones
- Abbott
- Bayer
- J&J
- Nestlé
- Ola
- Paytm
- Disney
Timeline
Product Marketing Manager – Emerging Technologies
Vodafone Idea Ltd (Vi)
01.2024 - Current
Strategic Account Manager – SMB (South India)
Disney+ Hotstar
05.2022 - 01.2024
Strategy & Operations Manager – Digital Partnerships
Vodafone Idea Ltd
11.2021 - 05.2022
Strategic Account Manager – Enterprise B2B
Vodafone Idea Ltd
01.2018 - 01.2021
Area Sales Manager – Channel Distribution
Vodafone Idea Ltd
01.2017 - 01.2018
Key Account Manager – Corporates
Metro Cash & Carry
01.2016 - 01.2017
MBA - Sales & Marketing
IMT Ghaziabad
B.Sc. - Hospitality & Business Management
IHM Pusa
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