DIVYA KAPOOR

Key Account

LG - Home Entertainment Category

• Managing brand planning, marketing communications and executions for Home Entertainment Category in LG.
• Worked on their 3rd TVC Campaign - LG OLED TV &

few digital films as well.

• Managing day-to-day communication requirements on the category, developing their end-to-end digital media assets and on-ground communication materials
• Competition mapping for their competitors, keeping track of latest communication trends to provide strategic insights to clients.

Key Accounts

Ozone Overseas Pvt. Ltd., TATA Housing, Dabur - Odonil & Gulabari

• Managing the brand planning, marketing communications and executions for Ozone, Tata Housing & Dabur Odonil & Gulabari
• Worked on Ozone's TVC campaigns for Kitchen hardware and security solutions categories
• Managing day-to-day communication requirements on the brands
• Handling marketing communications for various Tata Housing projects, developing its end-to end digital media assets, project-related audiovisuals and on-ground communication materials
• Competition mapping for various brands, keep track of the latest communication trends to provide strategic insights to the clients
  

• Managed one of their biggest accounts,
  Kajaria Ceramics
• Worked Kajaria's sub-brands like Kerovit and Kajaria Plywood
• Managed their TVC's and integrated campaigns for both Kajaria, KajariaPly & Kerovit
• Working on tight deadlines effectively & responsible for all their key creative deliveries across all mediums
• Planned & executed communication & action plan for brand's post-COVID transition
• Managed product launches and events in terms of creative & 360-degree communication for the brand

• Worked on multiple brands across categories mostly B2C clients
• Worked on brands like Carrier Midea, Escort Agri Machinery, etc.
• Worked & managed their integrated campaigns along with day to day marketing jobs
• Involved with planning & strategy team for tactical campaigns and pitches