Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Certification
Languages
Additional Information
Timeline
Generic
Prathamesh Chiplunkar

Prathamesh Chiplunkar

Mumbai

Summary

With over 6 years of agency experience, have successfully led teams of up to 11 members, currently managing a team of 5, while driving organic growth for clients across diverse industries, including travel, healthcare, SaaS, and eCommerce. Adept at developing and executing SEO strategies, I bring extensive expertise in both SEO and ASO, helping clients achieve sustainable growth through data-driven approaches.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Sr. SEO Manager

Webenza India Pvt. Ltd.
05.2024 - Current
  • Led a team of 5 SEO specialists, overseeing project execution and aligning SEO strategies with client objectives
  • Drive organic growth by 3x to 5x across multiple projects through a combination of on-page, off-page, and technical SEO
  • Manage end-to-end SEO efforts, including keyword research, competitor analysis, content optimization, and backlink strategy
  • Develop and implement tailored SEO strategies for clients in travel, healthcare, SaaS, eCommerce, and more, ensuring sustainable growth
  • Track performance metrics using tools like Google Analytics, SEMrush, and Moz, adjusting strategies based on data insights
  • Collaborate with cross-functional teams (content, design, and development) to optimize website architecture and improve user experience
  • Conduct regular audits and ensure compliance with thelatest SEO best practices, Core Web Vitals, and search engine algorithm updates
  • Spearhead App Store Optimization (ASO) strategies for mobile applications, improving visibility and conversion rates on app stores.

SEO Manager

Webenza India Pvt. Ltd
10.2022 - 05.2024
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture, and content.
  • Liaised with clients during pre-sales work and throughout active campaigns.
  • Utilized search engine optimization and emphasized the importance of link building.
  • Worked with the development team to properly implement SEO best practices on newly developed code.
  • Recommended changes to website architecture, content, and linking to improve SEO positions for target keywords.
  • Researched and implemented search engine optimization recommendations.
  • Performed in-depth analysis of new client sites.
  • Developed and implemented quality link-building strategies.
  • Maintained knowledge of current market trends and algorithm updates of top search engines.
  • Analyzed and audited clients' websites to address performance issues.
  • Proofread and edited client content to alleviate errors and improve overall quality.
  • Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.

Visiting Faculty Member - SEO

Boston Institute of Analytics - BIA
07.2024 - Current
  • Provide hands-on experience to 15 students, focusing on practical SEO strategies.
  • Train students in tools like Google Keyword Planner, Ubersuggest, SEMrush, SimilarWeb, and Moz.
  • Guide students in essential SEO tasks: keyword research, on-page optimization, content guideline creation, and backlinks building.
  • Ensure students gain real-world skills through practical projects and exercises.

SEO Manager

Neil Patel Digital India
10.2019 - 10.2022
  • Below are the responsibilities which are carried out:- Website Audit Analysis of the website from Technical point of view Extensive Technical Audit with required recommendations In-depth Keyword Research Competitor Analysis Content Gap Audit On-page Audit Creating Content Requirements Creating Off-page Requirements Structure Data Recommendations Creating Custom Dashboard with Google Data Studio Curating Strategy depending from client to client Brain storming sessions
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.

Digital Marketing Tutor

Keerti Computer Institute (Visiting Faculty)
08.2019 - 10.2019
  • Teaching Students about Digital Marketing and all its modules with practical knowledge

Digital Marketing Tutor

Istrategist
07.2019 - 10.2019
  • Teaching students about digital marketing with practical knowledge

Digital Marketing Tutor

Walk-in Educate
06.2019 - 10.2019
  • Teaching students about Digital Marketing

Digital Marketing Executive

Bombay Blokes
05.2019 - 10.2019

Below are the responsibilities that are carried out: -

  • SEO Audit Account Management
  • Running Google Ad Campaigns(Lead Generation)
  • Search Ads
  • Display Ads
  • Video ads
  • Social Media Campaigns
  • On-page Optimization
  • Off-page Optimization
  • Uploading content on different CMSs

Web Project Manager Trainee

Kinnect
01.2019 - 04.2019
  • Handling website of different clients Uploading content on the website shared by the client Interacting with clients via mail and calls Client meetings Working with developers on making the layout of the website user friendly

Web Client Servicing Intern

Schbang Digital Solutions
09.2018 - 01.2019
  • Uploading content on website shared by colleagues Worked on Schbang website from start to end Learnt practically about SEO On-page SEO Off-page SEO Working with developers, graphic designers and managers form making the website UI/UX friendly

Education

Digital Marketing -

IIDE
Mumbai
01.2018

Bsc.IT -

K.P.B Hinduja College of Commerce
Mumbai
01.2018

Diploma in IT -

Vidyalankar Polytechnic
Mumbai
01.2016

HSC -

Elphinstone College
Mumbai
01.2016

SSC -

ST. Teresa's High School
Mumbai
01.2010

Skills

  • Technical SEO
  • On-page SEO
  • Off-page SEO
  • Keyword Research
  • Strategizing and Execution
  • Google Analytics
  • Google Search Console
  • Pitch Decks and Audit
  • Team Management
  • Leadership
  • Mentorship
  • Content Strategy
  • SEO Strategy
  • Keyword optimization
  • Competitor Analysis
  • User Experience
  • Technical consulting
  • Content optimization
  • Strategic Planning and Alignment
  • Cross-departmental Alignment
  • Critical Thinking

Accomplishments

  • Employee of the Month (June'20)
  • Employee of the Year - 2020
  • Certified Digital Marketer (2018) from IIDE
  • Certified Performance Marketer (2023) from Growth School

Personal Information

Date of Birth: 07/26/1994

Certification

  • Digital Marketing from IIDE
  • Performance Marketing from Growth Scool

Languages

English
Advanced (C1)
Marathi
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)

Additional Information

Below are some of the projects that I have worked on in my past 6 years: -


  • Kerala Ayurveda
  • OYO Rooms US
  • Gupshup.io
  • MSG91
  • Friends Adult Diaper
  • Riopads - Sanitary Napkins
  • Zoomcar
  • MyChoize
  • Orix
  • WhizAI
  • Lawrence & Mayo
  • Salesforce
  • Universal Sompo General Insurance
  • Kauvery Hospitals
  • Wolken Software

Timeline

Visiting Faculty Member - SEO

Boston Institute of Analytics - BIA
07.2024 - Current

Sr. SEO Manager

Webenza India Pvt. Ltd.
05.2024 - Current

SEO Manager

Webenza India Pvt. Ltd
10.2022 - 05.2024

SEO Manager

Neil Patel Digital India
10.2019 - 10.2022

Digital Marketing Tutor

Keerti Computer Institute (Visiting Faculty)
08.2019 - 10.2019

Digital Marketing Tutor

Istrategist
07.2019 - 10.2019

Digital Marketing Tutor

Walk-in Educate
06.2019 - 10.2019

Digital Marketing Executive

Bombay Blokes
05.2019 - 10.2019

Web Project Manager Trainee

Kinnect
01.2019 - 04.2019

Web Client Servicing Intern

Schbang Digital Solutions
09.2018 - 01.2019

Digital Marketing -

IIDE

Bsc.IT -

K.P.B Hinduja College of Commerce

Diploma in IT -

Vidyalankar Polytechnic

HSC -

Elphinstone College

SSC -

ST. Teresa's High School
Prathamesh Chiplunkar