Prathamesh Hinge
Bengaluru
Summary
Dynamic programmatic buying leader with a proven track record at InMobi, driving $2M quarterly revenue and achieving 7-8% net growth. Expert in user acquisition and media buying, leveraging data-driven strategies to enhance client retention and upsell opportunities. Adept at collaborating with cross-functional teams to deliver impactful marketing solutions.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Lead, Programmatic Buying
InMobi
06.2025 - Current
- Managing APAC Gaming and India QSR portfolios, driving ~$2M revenue quarterly.
- Owning INSEA P&L, delivering 7-8% quarterly net revenue growth with product, and CGM support
- Project: Leading iOS REM with User Key and IDFA-based ML targeting model which helped in driving revenue of $1M quarterly.
- Top Clients: Niantic, Coly Games, Amanotes, Falcon Gaming, Playsimple Games, Swiggy
Senior Analyst, Programmatic Buying
InMobi
Bengaluru
01.2024 - 06.2025
- Managed the India DSP Performance business and driving revenue upwards of $700k quarterly via. User Acquisition, Remarketing and SKAN propositions, while increasing upsells across verticals like QSR, Fintech, Ecommerce, Gaming and Travel clients.
- Led the QSR initiative, collaborating with Account Management Team to achieve a 40% quarter-over-quarter growth in marketing spends since Q1 2024.
- Project-Collaborated with product team on the nuances of iOS Retargeting as a new business line, orchestrating a revenue flow of $250K in a quarter with plans to scale this further.
- Top Clients- Swiggy, Zomato, Make My Trip, Cred, Playsimple Games, Blinkit, Glowroad.
Business Analyst, Account Management
InMobi
06.2022 - 12.2023
- Managing performance marketing budgets for Indian startups and digital native companies in different verticals and driving new upsell and crossell strategies
- Scaled mid-tail & large spending accounts in India by 10X over a period of year by leveraging affiliate, programmatic and Glance, achieving more than 80% client retention and cross sells across key India market clients
- Project- Worked with stakeholders and successfully implemented the budget monitoring system within the region and worked with the salesforce team to debug upon the outliers for different campaigns
- Top Clients- Amazon Shopping, CRED, Upstox, Glowroad, Rummy Culture, Gamezy, Acko, Netmeds, Fi Money
Education
B. Pharmacy(Hons.) - Pharmacy
BITS Pilani
Pilani08-2022
Skills
- MS Office
- Power BI
- Business planning
- Search Ads
- Client Services
- User Acquisition
- SKAD Networks
- Programmatic Buying
- Salesforce
- Media buying
Certification
- Marketing Foundations - The Trade Desk
- Get Started with Google Ad Mob
- Google Search Ads Certification
Extracurricular Activities
- Served as President of BITS Embryo, leading a 30-member team to organize talks and events throughout the year for students, including during college festivals.
- Active cricket player, participating in various corporate and local tournaments.
Awards
- Awarded Bond 007 Award for driving Swiggy’s Q1 FY25 revenue growth from $289K to $580K and improving profitability from 8.7% to 25% through strategic budget execution.
Timeline
Lead, Programmatic Buying
InMobi
06.2025 - Current
Senior Analyst, Programmatic Buying
InMobi
01.2024 - 06.2025
Business Analyst, Account Management
InMobi
06.2022 - 12.2023
B. Pharmacy(Hons.) - Pharmacy
BITS Pilani