Prathamesh Pai
Bangalore
Summary
Results-driven performance marketing professional with over 5 years of expertise in campaign management, strategic budget optimization, media planning, and team leadership. Proficient in leveraging Google Ads and social media advertising platforms to deliver measurable results, including a 20% boost in KPI efficiency. Skilled in creating persuasive ad copy and fostering high-performing, motivated teams.
Overview
5
5
years of professional experience
4
4
Certification
Work History
Senior Digital Brand Services Executive
Stirred Creative Advertising Private Limited
Bangalore
01.2023 - Current
- Company Overview: An advertising company specializing in digital media services
- Spearheading digital media initiatives focusing on media planning and budget allocation
- Compiling thorough campaign reports and tracking KPIs in real-time
- Managing the entire campaign lifecycle across digital platforms utilizing A/B testing
- Overseeing social media channels and implementing strategic promotions
Digital Marketing Specialist
Browntape Technologies
Porvorim
05.2022 - 01.2023
- Company Overview: A tech company specializing in eCommerce solutions
- Managing LinkedIn and Facebook presence of the organization
- Keeping e-commerce news up-to-date and designing visual content using Canva
- Monitoring crucial KPIs and producing original web content
- Executing paid advertising campaigns across multiple platforms
Senior Digital Service Analyst
Webware.io
Ribandar
08.2019 - 05.2022
- Company Overview: A Canadian digital service provider dedicated to enhancing the online presence of small businesses across the USA and Canada
- Analyzing client requirements and performing competitor research using tools such as SEMrush and Spyfu
- Crafting compelling ad copies and setting up and optimizing Google Ad campaigns
- Establishing YouTube channels for clients and creating various types of campaigns
- Analyzing campaign performance and designing captivating landing pages
- Monitoring budget allocation and daily expenditure across campaigns
- Training and supervising new team members for efficient execution of tasks
Education
Bachelor of Engineering - Computer Engineering
Shree Rayeshwar Institute of Engineering and Information Technology
Shiroda, Goa08.2019
Skills
- Budget & Media Planning
- Competitor Analysis
- Google/ Bing Ads
- Search Ads
- Display Ads
- YouTube Advertising
- Google Shopping Ads
- Remarketing Ads
- Facebook & Instagram Ads
- Website Content Writing
- SEO (On Page & Off Page)
- Local SEO
- Google My Business
- Social Media Management
- Social Media Post Creation
- KPI analysis
- Email Template Creation
Accomplishments
- Social Media Impact - Increased brand visibility by 40% through innovative social media strategies.
- Enhanced Engagement - Boosted online engagement by 30% with targeted ad campaigns.
- Improved Conversion - Doubled conversion rates using data-driven marketing strategies.
- Optimized Budget Allocation - Generated 25% higher ROI in digital ad spend.
Projects
Social Media Management for Prestigious Malls located in South India (01/2023 - Present)
- Handled social media accounts for renowned malls in Chennai and Bangalore.
- Created compelling content to generate excitement among shoppers.
- Promoted the mall's offerings to attract a diverse set of audience.
- Tracked KPIs such as followers and engagement metrics.
- Generated custom reports outlining key metrics.
Certification
- Google Ads - Search
- Google Ads - Display
- Google Ads - Video
- Google Analytics
Languages
Konkani
First Language
English
Upper Intermediate (B2)
B2
Hindi
Upper Intermediate (B2)
B2
Marathi
Beginner (A1)
A1
Timeline
Senior Digital Brand Services Executive
Stirred Creative Advertising Private Limited
01.2023 - Current
Digital Marketing Specialist
Browntape Technologies
05.2022 - 01.2023
Senior Digital Service Analyst
Webware.io
08.2019 - 05.2022
- Google Ads - Search
- Google Ads - Display
- Google Ads - Video
- Google Analytics
Bachelor of Engineering - Computer Engineering
Shree Rayeshwar Institute of Engineering and Information Technology
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