Prathap Chellapa

• Leadership & Team Management:
  Led a team of 60 employees (30 on-roll, 30 off-roll) across 6 partners and 15 FSEs within the Jio Centre, collaborating with cross-functional teams to drive operational success.
• Sales & Target Achievement:
  Consistently met monthly and yearly sales targets by planning, forecasting, and implementing effective sales strategies to achieve business goals did 20% growth consistently
• Operations & Compliance:
  Managed Jio Centre operations, including store management, network issues, and compliance adherence, ensuring smooth day-to-day functions and high operational efficiency.
• FTTH/AirFiber Growth:
  Responsible for meeting FTTH/AirFiber targets, driving regional growth and performance doing average 1.5 cr revenue in the assigned Jio Center.
• Market Development & Profitability:
  Increased market share and profitability through strategic market development, brand management, and business growth initiatives.
• Recruitment & Development:
  Oversaw recruitment, training, and development for all levels, ensuring continuous team growth and skill enhancement. maintained high retention ensuring team efficeniency.
• Jio Centre Management:
  Managed Jio Centre in Mannargudi, driving performance and ensuring customer satisfaction and operational excellence.

Territory Management and Leadership

• Managed operations across six districts with 8 distributors and 6 sales officers, overseeing Micromax's business operations.

Business and Financial Oversight

• Directed a ₹1.25 Crore portfolio across smartphones and feature phones, managing zonal budgets for resource optimization.

Sales and Performance

• Achieved monthly sales targets, drove revenue growth, and ensured distributor ROI through aligned team efforts and subsidies.

Market Share and Brand Development

• Expanded market share and strengthened brand presence by implementing strategic initiatives in assigned territories.

Dealer and Event Management

• Organized Service Melas, dealer meets, and distributor events in rural areas to boost engagement and sales.

Key Account and Wholesale Management

• Cultivated relationships with top dealers and managed wholesale operations to support business growth.

Territories Covered

• Thanjavur, Thiruvarur, Nagapattinam, Karaikal, Ariyalur, and Perambalur.

• Managing 8 Distributors and one4 RSO’s in the assigned Districts
• Taking care of Entire Process of Dish TV Business in the above 4 Districts
• Handling around1 Cr of Business Including New Acquisition / EPRS / Upgrades and Service
• Responsible for Zonal budget Designing and Utilization
• Also responsible for the Achievements Month on Month – Dealer/Distributor and District Wise
• Responsible for Maintaining the ROI of the Distributors thru driving their Manpower towards the targets to avail the Subsidy's from the Company Month on Month
• Responsible for Maintaining the Market Share in the Given Market
• Responsible for Conducting Service Mela’s / Dealer Meet / Distributors Meet in the Given Rural part in my Territory
• Accountable for Upgrading the Existing Customer Base in to HD from SD
• It will help to increasing the Revenue also
• Owning the Core Responsible for Top Dealer engagement and Wholesale Business also
• Area Handled: Coimbatore, Erode, Tirupur and Nilgiris Districts

• Handled CDMA and GSM business in Tanjore sub cluster
• Involved in appointing Distributors in each location across the zone
• Obtained loyalty and profitability of Distributors on high stock norms and market service
• Enhanced the retailer loyalty and business share from each outlet
• Area Handled: Thanjavur Rural, Kumbakonam, Mayiladuthurai & Thiruvarur

• Taken Care of 5 Crore PC and Food Business along with Depot Sales in CKPL
• Responsible for Primary Secondary for the Given Territory of 7 District Distributor
• Directly Responsible for Display Pay Outs and Other Budgets Allocation and Utilization it properly
• Responsible for Sub Dealer Management and Beat Alignment without Gaps
• Modern Trade and Super Markets are Directly Handled by mem, Responsible and me for Whole Sale Business Directly
• Area Handled: Trichy, Thanjavur, Nagapatinam, Thiruvarur, District