Prathiba Leo

1. Social Media Strategy and Execution:

• Developed and implemented a cohesive social media strategy to enhance brand visibility, engagement, and customer loyalty.
• Managed all social media platforms (e.g., Facebook, Instagram and LinkedIn) to bring in the brand awareness.
• Create and curate engaging and shareable content, including text, image, and video posts, to increase brand awareness and drive user engagement.
• Monitored social media conversations, responded to inquiries, comments, and reviews in a timely and professional manner.
• Analyzed social media metrics and generated metrics reports to measure the effectiveness of campaigns.

2. Digital Advertising and Campaign Management:

• Planned, executed, and optimized digital advertising campaigns across various channels, including social media platforms (e.g., Facebook Ads, Instagram Ads), Google Ads etc.
• Conducted thorough keyword research and competitor analysis to optimize campaigns and drive targeted traffic.
• Monitored the end to end campaign performance and built data-driven recommendations to enhance ROI and achieve marketing objectives.
• Collaborated with creative teams to develop compelling ad creatives and landing page experiences for optimal campaign performance.

3. Content Creation and Management:

• Developed high-quality and engaging content for various digital channels, including social media, website, email marketing, blogs, and other relevant platforms.
• Collaborated with the Head of Marketing to identify content needs, gather information, and ensure content aligns with brand guidelines and marketing objectives.
• Managed content calendars whilst ensuring timely delivery of content across channels.
• Used social media tools (Hootsuite, Buffer, Sprout Social) for content scheduling, posting and tracking.

4. Analytics and Reporting:

• Monitored, tracked, and analyzed key performance indicators (KPIs) across the social media and digital marketing campaigns.
• Provided regular reports and insights on campaign performance, audience behavior, and industry trends to inform marketing strategies.
• Used data to identify opportunities for growth and improvement, and develop actionable recommendations.

• Worked with retail stakeholders and creating SOPs for multiple categories and product types.
• Drove the New Item Setup program across North America, EU and Asia Pacific.
• Served as a primary Translation POC for offshore clients (French).
• Experience in developing/enhancing products leading to massive impacts in revenue, growth, consumer experience, fulfillment etc
• Stakeholder management across the French speaking marketplaces (France, Canada, Africa).
• Participated in the identification & correction of catalog errors & investigating catalog related complaints.
• Content creation for Consumables and Hardlines products (French and English)
• End-to End Metrics Report Creation and Management.
• Negotiated with suppliers to secure best prices for products.
• Customized Walmart catalog by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
• Creating modules and guidelines for vendors and suppliers during new item setup with Walmart
• Helping identify process improvement opportunities to build streamlined and scalable solutions.
• Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans.
• Tracked inventory and reviewed retail trends to make timely and proactive business decisions.

• Connecting with Retail Stakeholders to work on new process onboarding and sending reports on the project status., I am the Team Lead for France marketplace
• Drive process improvement initiatives to improve business metrics and reduce dependency from other internal teams
• Vendor Negotiation and working with Tier1/Tier 2 Vendors to reduce mismatches and catalog errors to provide better customer experience
• Responsible for creating WBR reports and projecting to stakeholders and senior management teams on weekly performance of the team
• Handle day-to-day escalations of the team Guiding team members on project initiatives and project closure
• Providing resolution to high severity and priority business tickets
• Delivering successful and profitable results during critical sales period
• Training new joiners and mentoring them about the basic workflow and process
• Daily work allocation for the entire team
• Auditing and providing quality feedback to the team members.

• Handling day-to-day volumes of the assigned cases and ensuring that the given SLAs are met as per the highest quality standards
• Reporting the productivity, utilization, quality and fixed case rate of the team to the program managers
• Consistently Achieving individual productivity and quality metrics
• Content creation on the Amazon catalogue (in both French and English) across various market places (US,UK, FR, CA).
• Drove the customer return rates program for South Asia, EU and North America.
• SOP creation and standardization for pilot projects.
• Preparing and sharing ad hoc reports to team and operations leaders on important tasks and performance of the team
• Population of content from various sources (including adequate search on the internet) and modifying the catalogue based on the requirements of the vendors and vendor managers
• Ensuring that the product returned is fixed completely across all marketplaces such that the return rate is less than 5 % for the consecutive months.