Summary
Overview
Work History
Education
Skills
Certification
Languages
Affiliations
Timeline
Generic

Prathna Tejwani

Pune

Summary

With nearly two years of experience in Google Ads and a strong foundation in IT and marketing, I'm a passionate digital marketer (Ad-Tech) driven by achieving exceptional results. I've successfully led and analyzed performance-driven campaigns from strategy to execution, consistently exceeding client revenue goals. Beyond technical expertise, I excel at communication, analysis, and strategic planning, ensuring well-organized campaigns that reach the right audiences. Combining data-driven insights with an understanding of the contemporary consumer, I am dedicated to maximizing campaign reach and engagement.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Digital Marketing Associate

Media.net
Mumbai
06.2022 - Current
  • Strategized & executed Google Search & Display Campaigns for premier US advertisers to achieve USD $4.5 Mn annual revenue
  • Managed daily account operations for ad campaigns targeting US & Canadian markets across diverse categories such as Autos, Retail, Finance, and Health.
  • Managed an average monthly Ad-Spend on Google Ads of $185,000 and delivered an average monthly profit of $1,21,450 (12% more of the target assigned)
  • Conceptualized the in-house creation of an automation tool, resulting in a 50% reduction in campaign launch time and enabling the launch of more than 1000 campaigns in one go
  • Achieved a 200% increase in traffic volume within a 6-month period by maximizing new campaign launches and reducing TAT per launch leveraging tools like ChatGPT and Claude.AI
  • Conducted multiple A/B tests through custom ad experiments to improve RPMs by 20%
  • Achieved 18% campaign traction uptick through Keyword research using SEMrush & SpyFu by identifying relevant high-performing keywords.
  • Analysed key metrics and prepared detailed reports to monitor, measure & optimize campaign performance
  • Effectively trained 1 new team member under the flagship Employee training program

Paid Media Intern

Zoopero
Pune
04.2022 - 07.2022
  • PPC Marketing - Developed strategies to improve various metrics and ROI. Generated reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • SEO & Content Marketing - Collaborated with blog writers to produce SEO-optimized content on WordPress.
  • SMM Marketing- Created social media calendars outlining schedules across multiple platforms. Worked closely with graphic designers to develop visually appealing content for social media and the website.

Supply Chain Management Intern

Thermax Chemical Division
Pune
07.2021 - 12.2021
  • Assisted in analyzing polymer update portals, gathering relevant data regarding the fluctuations in prices of different chemicals, and containers. Conducted demographic research on China-India/US freight, China-plus-one strategy.

Education

BBA - International Business

Vishwakarma College of Arts, Commerce And Science
Pune
01-2023

Higher Secondary Education

St. Mira's College For Girls
Pune
01-2019

Skills

Technical Skills

  • Google Ads
  • Pay-per-click advertising
  • Search Engine Optimization
  • Social Media Marketing
  • Keyword Research
  • Marketing Automation
  • Conversion Rate Optimization
  • Campaign Development & Optimization
  • Trend Identification
  • Market Research and Analysis
  • Report Generation

‎

Soft Skills

  • Leadership & Management
  • Interdepartmental Coordination & Collaboration
  • Client Interaction & Management
  • Work Flow Management
  • Strategic Creativity
  • Problem-Solving
  • Knowledge Application
  • Deadline Driven

Certification

  • Certificate Course in Advanced Accounting (2019-2020)
  • The Fundamentals of Digital Marketing - Google Digital Unlocked (2020)
  • Google Ads Display Certification (2022)

Languages

Sindhi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2

Affiliations

Shreekala Coaching Center:

  • Teaching English subject to a class size of 80 over video conferencing application to help out students during 2020 lockdown

VISHWAPRENEUR'20:

  • Organized & managed Entrepreneurial Summit- EDC-VIIT

Timeline

Digital Marketing Associate

Media.net
06.2022 - Current

Paid Media Intern

Zoopero
04.2022 - 07.2022

Supply Chain Management Intern

Thermax Chemical Division
07.2021 - 12.2021

BBA - International Business

Vishwakarma College of Arts, Commerce And Science

Higher Secondary Education

St. Mira's College For Girls

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Prathna Tejwani