Prathyusha M

• Campaign Ad hoc Analysis : Performing exploratory data analysis for live campaigns across demographic features, placement wise and then based on insights derived from analysis targeted right set of users to improve scale/Performance (KPI). Performed EDA tasks for around 30-40 campaigns.
• Persona Pipeline Management: Creating new personas based on requirement comes from Ad-ops team and fixing persona pipeline
• Tableau dashboard: Prepared charts, dashboard for campaign performance
• Sales POC: Performed data analysis to give proof for concept of monetizing through updates for many campaigns
• Age model: Built age model to predict different age groups which is used for campaign performance

Role: Cloud Services and Operations Associate (May 2018- September 2020)

Accenture, Bangalore, Karnataka

Project: NHS England, a Government UK Project

• Designed plans to improve operations and suggested changes to systems for overall organization.
• Provided Tier 1 support, addressing access, navigation, onboarding and troubleshooting issues.