PRATHYUSHA M AVANTHAKAR

Hybrid | Apr 2025 – May 2025

• Conducted market research and lead qualification for the launch of a new Global Capability Center (GCC), using tools like 6sense, Lusha, and DeepSeek to enrich company profiles and decision-maker data.
• Drafted content structure and strategic messaging for a GCC-focused landing page, benchmarking against top industry players to support Altimetrik’s go-to-market (GTM) strategy.
• Collaborated with cross-functional marketing teams to edit and produce branded video content using Canva and VN, aligning with internal communications and DEI campaign initiatives.
• Created, organized, and verified over 300 Ideal Customer Profiles (ICPs) in Excel, improving campaign accuracy, and enhancing digital pipeline efficiency.
• Gained hands-on experience with AI tools (ChatGPT) to support marketing automation, audience segmentation, and creative storytelling.