PRATIBHA CHRISTEENA MASIH
Summary
Dynamic and results-driven professional with 12+years of experience, with a proven track record of driving admissions and marketing initiatives across diverse industries, including education and healthcare. Adept at spearheading high-performing teams, orchestrating comprehensive outreach campaigns, and cultivating strategic partnerships to enhance brand visibility and engagement. Strong expertise in end-to-end admissions processes, content development, and training program implementation. Recognized for exceptional leadership, innovative thinking, and consistent achievement of goals.
Overview
11
11
years of professional experience
Work History
Sr Manager – Admissions & Marketing
Vedica Scholars Programme for Women
- Current
- Strategically managed end-to-end admissions processes, from lead generation to offer acceptance, while consistently achieving and surpassing enrollment targets
- Worked across functions to achieve an avg 17% revenue growth with a cost saving of 45% in a two academic
- Conducted 80+ student interviews of shortlisted applications
- Spearheaded a 33% increase in sales pipelines over two years
- Developed a data-driven, drip-marketing framework, automating redundant processes and increasing team efficiency
- Overhauled, instituted and oversaw the development of the new website and admissions CRM software
- Addressed 50+ institutions and 3000+ students pan-India in presentations, speeches and webinars
- Cultivated relationships with influencers and educational counselors to bolster the institution's visibility, leveraging their reach and credibility to drive brand visibility and engagement., resulting 10% YoY increase in admissions
- Explored innovative avenues to promote Vedica, including ATL activities, print media, public relations, and participation in industry events
- Conducted regular webinars and in person sessions with Students and Parents for conversions.
Associate Marketing Manager
Peters Surgical India Pvt Ltd.
05.2019 - 01.2021
- Designed and implemented comprehensive content, processes, and tools to support education and training initiatives
- Led the development and execution of India-specific campaigns, promotions, and strategic plans in close collaboration with the Business Support team
- Played a pivotal role in New Launch Planning, involving customer mapping, KYC strategies, launch strategies, market analysis, and pre- and post-launch survey coordination
- Established and cultivated a network of KOLs, organizing engaging campaigns and programs to enhance professional relationships and industry influence
- Effectively managed participation in State, National, and International Scientific Events and Congresses, including coordination, surgeon engagement as faculty/speakers/moderators, and event logistics
- Contributed to digital marketing efforts by developing engaging content and supporting the creation and execution of internal and external campaigns
- Crafted a variety of essential go-to-market tools, including product brochures, flyers, leaflets, case studies, product comparisons, and product messaging catalogues
- Identified new business opportunities through market surveys, competitive landscape analysis, and market research
- Ensured the smooth operation and maintenance of the LMS
Education Manager
Medela India Pvt. Ltd.
07.2014 - 03.2019
- Identified training needs and developed comprehensive training programs for various stakeholders, including Govt HCPs, Milk Banks, Medical Colleges, Channel Partners, Sales Teams, and Customer Care staff, focusing on new research, products, and technologies
- Strategically built a network of professional partners to enhance the company's reputation as a leading authority in the field
- Provided vital support to Hospital and Retail Sales through product demonstrations, online and digital training, and assessment and evaluation initiatives
- Spearheaded distinct campaigns for Hospital and Retail business segments
- Supplied educational content for marketing activities and participating in PR initiatives
- Created and maintained educational tools, newsletters, and marketing collateral
- Collaborated with sales and marketing teams to maintain the website and training materials
- Skillfully negotiated payment terms and overseeing the payment and honoraria process for LCs and HCPs
- Successfully planned and executed India-specific global projects
Customer Excellence Specialist
Stryker India Pvt. Ltd.
11.2012 - 06.2014
- Spearheaded the end-to-end ownership of the 'Order Process Function' across three sales functions, ensuring seamless operations and customer satisfaction
- Trained Channel Partners in order forecasting, order process guidelines, software utilization, required documentation, and online order processing, enhancing their proficiency and efficiency
- Drove process improvements to enhance effectiveness and streamline operations, resulting in increased efficiency and customer satisfaction
Education
MBA - International Business & HR
IMT
Ghaziabad01-2015
B.Com -
Delhi University
01-2009
Skills
- Marketing Strategy
- Market Research & Analysis
- Education & Training
- Business Development
- Content Development
- Business Strategy
- Content Strategy
- Communication
- Social Media Marketing
- Relationship Management
Training Undertaken
- Comprehensive Feeding Solutions in NICU, Zug, Switzerland, 2017
- Challenger Sales Program, India 2018 by CEB, London
- Product Training at Peters Surgical , Paris, 2019
Awards
- Selected for Medela's prestigious "High Potential and Talent Program" in India, 2018, as part of an exclusive group within the organization
- Received the "Company Super DAD (Doer, Achiever, Difference Maker) Award" thrice
- Assisted the Sales team in securing key Government tenders through High-Gravity Pump (HGP) demos and competitor analysis
- Successfully developed and implemented warranty policies at Medela India
- Established SOPs for Sample Processes at Peters Surgical India
- Designed and implemented SOPs for conducting Scientific and Hospital Educational Programs
- Honored with the "Customer Focus Award" at the National Sales Meeting (NSM) in 2019 at Peters Surgical
- Increased the admissions numbers in Vedica Scholars, i.e Sales growth by 32.66% (2021-2023)
Projects
- Orchestrated numerous Educational & Marketing Programs and campaigns within Medical Colleges
- Played a pivotal role as a key resource for the Govt Project involving Milk Banks in Rajasthan
- Successfully conducted an Education & Marketing Program in collaboration with First Cry
- Spearheaded a Breastfeeding Week Marketing Project to raise awareness and promote breastfeeding Imparted training to more than 5000 HCPs and other industry experts on breastfeeding, lactation, and related products and technologies through various marketing campaigns and initiatives
- Provided substantial support to Medela AG for the implementation of a Shared Value Project Functioned as a key content developer for the LMP
Timeline
Associate Marketing Manager
Peters Surgical India Pvt Ltd.
05.2019 - 01.2021
Education Manager
Medela India Pvt. Ltd.
07.2014 - 03.2019
Customer Excellence Specialist
Stryker India Pvt. Ltd.
11.2012 - 06.2014
Sr Manager – Admissions & Marketing
Vedica Scholars Programme for Women
- Current
MBA - International Business & HR
IMT
B.Com -
Delhi University
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