Pratibha Sangam
Marketing Manager
Pune
Summary
Results-driven digital marketing professional with over 5 years of experience in managing brand presence across digital platforms. Skilled in performance marketing, content creation, email campaigns, and online reputation management. Proven ability to drive audience growth, optimize campaign performance, and collaborate cross-functionally to deliver impactful marketing strategies. Adept at using data-driven insights to scale user engagement and deliver measurable ROI.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
Work History
Marketing Consultant
askIITians
01.2024 - 06.2024
- Handling their paid media ads for generating quality leads
- Planned and executed events and marketing programs to increase qualified leads.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Conducted thorough market research to identify emerging trends and inform strategic decisionmaking.
- Conducted market research and reported on clients' competition.
Principal Associate • Digital Marketer
LawSikho
08.2021 - 04.2023
- Managed paid social and native ad campaigns (Facebook, Criteo, Taboola) for lead generation, optimizing creatives, bids, and targeting to maximize ROI and customer acquisition.
- Led email and WhatsApp automation campaigns, improving funnel performance and conversion rates through data-driven strategies and landing page enhancements.
- Utilized Google Analytics to identify growth areas, track KPIs, and deliver actionable insights through clear, visually-driven reports for internal stakeholders.
- Spearheaded influencer and content marketing initiatives, increasing engagement and brand visibility through strategic partnerships and social media campaigns.
- Supervised a cross-functional team of 5, while developing forward-thinking digital strategies to expand market share and stay ahead of industry trends.
Sr. Associate • Digital Marketer
askIITians Web Private Limited
04.2020 - 08.2021
- Achieved 75% growth in lead inflow through Facebook Ads while maintaining minimum CPL.
- Drove a 20% increase in customer acquisition through optimized targeting and campaign strategies.
- Conducted detailed lead quality analysis to improve conversion rates and sales efficiency.
- Managed end-to-end operations of the CRM system, supporting both marketing and sales teams.
- Created and curated engaging email marketing content to support retention and re-engagement efforts.
- Led manpower planning and coordination between sales and marketing teams to streamline operations.
Associate • Digital Marketer
askIITians Web Private Limited
07.2019 - 03.2020
- Executed branding campaigns on Facebook and managed online reputation across digital platforms.
- Handled end-to-end execution of live digital events, ensuring seamless audience engagement.
- Drove 45% growth in social media subscribers through consistent content and performance tracking.
- Created and published timely academic blogs and managed daily organic social media activity.
Executive • Social Media Marketing
Dr. Bhatia Medical Coaching Institute
07.2018 - 06.2019
- Brand Management on company's different digital platforms
- Engaging content creation for social media posts
- Writing content for email marketing
- Online reputation engagement
- Coordinating with design team for creatives and ad banners.
- Quora writing for Brand Reputation
- 10% growth in subscribers on company's YouTube channel
Education
Executive PG - Data Science (BA)
IIIT
01.2023 - 01.2024
B.Tech - Instrumentation
University of Delhi
01.2013 - 01.2017
Skills
Accomplishments
- Key role in moving the revenue of the company by 1 Cr per month
- Received Employment of the Month in 02/21 for bringing outstanding paid conversions.
- Honored as the Fastest Branding Marketer at askIITians in the year 2019
Certification
Leadership Skills from IIM Ahmedabad
Timeline
Google Analytics Individual Qualification by Google Skillshop
01-2024
Marketing Consultant
askIITians
01.2024 - 06.2024
Leadership Skills from IIM Ahmedabad
07-2023
Executive PG - Data Science (BA)
IIIT
01.2023 - 01.2024
Principal Associate • Digital Marketer
LawSikho
08.2021 - 04.2023
Certified with Snapchat Essentials for Advertisements
07-2021
Google Ad Search Certification by Google Ad Academy
06-2021
Sr. Associate • Digital Marketer
askIITians Web Private Limited
04.2020 - 08.2021
Associate • Digital Marketer
askIITians Web Private Limited
07.2019 - 03.2020
Executive • Social Media Marketing
Dr. Bhatia Medical Coaching Institute
07.2018 - 06.2019
B.Tech - Instrumentation
University of Delhi
01.2013 - 01.2017
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