Pratiek Chopraa
Summary
Dynamic and motivated marketing professional with 8+ years of experience driving lead nurturing, retention and revenue growth through data-driven multichannel marketing strategies. Proven expertise in personalization, segmentation, and A/B testing to optimize campaigns and improve engagement. Skilled in automation/workflows, team management, managing cross-functional teams, and delivering impactful customer experience aligned with business goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Manager
GREAT LEARNING
08.2023 - Current
- Implemented multichannel campaign journeys to nurture leads post-acquisition, significantly boosting engagement rates and improving lead-to-conversion outcomes within the funnel.
- Strategized and executed reactivation initiatives, including webinars, AMA sessions, offers, upsell, and cross-sell campaigns, resulting in a 25% boost in reactivated leads.
- Established referral program from scratch for enrolled learners in US & Canada, achieving a 20% increase in monthly conversions.
- Enhanced email performance by leveraging AMP functionality, increasing webinar registrations by 35% and generating a 15% uptick in cross-sell/upsell conversions.
- Automated recurring tasks and campaigns, reducing team's manual effort by 30% and eliminating the chances of executional errors.
- Personalized landing pages using Web Personalization, leading to a 12% improvement in conversions and reduction in Customer Acquisition Cost (CAC).
- Introduced RCS channel and optimized the customer experience through personalization.
- Utilized Nunjucks and attributes to deliver hyper-personalized campaign content, enhancing user engagement and interaction.
CRM Manager
CODING NINJAS
05.2022 - 08.2023
- Spearheaded multichannel CRM campaigns for online courses, enhancing customer retention and engagement through data-driven strategies.
- Analyzed customer data to identify growth opportunities and created personalized campaigns which resulted in a 15% revenue uplift.
- Designed and executed multichannel marketing calendar with cross-functional teams, improving deployment efficiency.
- Optimized communications across Email, SMS, surveys, notifications and WhatsApp, increasing click-through rates by 18% and conversion rates by 12%.
- Established SOPs for all marketing channels to ensure smooth deployment of the campaigns by team.
- Developed user activity and interest based journeys, actively engaging with the user helping them move effectively towards conversion within the funnel.
- Automated recurring tasks and campaigns, streamlining processes and significantly reducing the team's manual workload.
Associate Campaign Manager
CONTINUUM GLOBAL (TRANTOR) | ON-SITE GOOGLE INDIA
08.2019 - 05.2022
- Managed B2B and B2C projects by coordinating client communication across multiple tools/products, enabling flawless deployment of marketing campaigns across various channels, including email, push notifications, app store optimization, and ad campaigns.
- Optimized campaigns through personalization and A/B testing (e.g., subject lines, dynamic content, and interactive elements).
- Designed campaign workflows and customer journey paths using dynamic data logics.
- Ensured high-quality campaign deployments by overseeing the entire lifecycle, from requirement analysis, contact segmentation to post-deployment performance evaluation.
- Presented detailed post-deployment performance reports to clients, showcasing key metrics such as open rates, click-through rates, click-to-open rates, bounces, etc.
- Trained and mentored new team members to enhance their understanding of tool and campaign execution.
Tech Specialist - Email Marketing & CRM
BENCHMARK EMAIL
01.2018 - 08.2019
- Developed and executed marketing campaigns using the Benchmark Email Platform and CRM to drive engagement and achieve client objectives.
- Implemented automated email workflows and journey paths based on user behavior and client objectives, improving engagement and campaign efficiency.
- Optimized email deliverability by monitoring server performance and assisting clients in configuring SPF, CNAME, and DKIM records to improve inbox placement and open rates.
- Designed and executed A/B testing campaigns for clients, providing insights and analysis to optimize future email performance.
- Created audience segments by analyzing user personas, demographics, and preferences, enabling highly targeted and personalized campaigns.
Education
MBA - Masters in Business Administration
The North Cap University (ITM)
Gurugram01-2017
BCA - Bachelors in Computer Application
JIMS
Vasant Kunj, Delhi01-2013
Skills
- MarTech Platform Expertise
- Data Analysis & Reporting
- Multivariate & A/B testing
- Marketing Workflow Automation
- Omni-channel Planning & Management
- Contact Segmentation
- Customer Reactivation
- Multivariate & A/B testing
- Project Management
- Team Management
- Personalization
- Root Cause Analysis
Tools & Tech
MarTech: Hubspot, Webengage, Clevertap, Moengage, Brevo, MailChimp, Benchmark, Gamma, Knak, Constant Contact
Analytics: Tableau, Metabase, Viur, Looker Studio
Project: Asana, Jira, ClickUp, Buganizer
Others: MS Office, Google Suite
Certification
- Fundamentals of Digital Marketing, XC9UTGCLA9GE
- Google Project Management Professional, UJ7 36W 89F
- Foundations of Project Management, kwk5hwLb
- Project Initiation, WT8SUXTD7B74
- Project Planning, M383J49HYGMF
- Project Execution, AG5RK8ZJEJ9Z
- Agile Project Management, 4VP93E2RZRLS
- Capstone: Applying Project Management in the Real World, 9QV3WSPZPC5R
Timeline
Marketing Manager
GREAT LEARNING
08.2023 - Current
CRM Manager
CODING NINJAS
05.2022 - 08.2023
Associate Campaign Manager
CONTINUUM GLOBAL (TRANTOR) | ON-SITE GOOGLE INDIA
08.2019 - 05.2022
Tech Specialist - Email Marketing & CRM
BENCHMARK EMAIL
01.2018 - 08.2019
MBA - Masters in Business Administration
The North Cap University (ITM)
BCA - Bachelors in Computer Application
JIMS
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