Summary
Overview
Work History
Education
Skills
Certification
Languages
Affiliations
Accomplishments
Websites
Timeline
Generic
Pratik Agarwal

Pratik Agarwal

Hyderabad

Summary

Dynamic Paid Search Strategist with proven success at Brainlabs Digital, leading teams to optimize PPC campaigns and enhance client relationships. Expert in performance reporting and bid management, I drive impactful strategies that align with business goals, delivering actionable insights and fostering collaboration for sustained growth.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Paid Search Strategist

Brainlabs Digital
05.2023 - Current
  • Lead a team of two specialists, overseeing task delegation, performance reviews, and mentorship to ensure campaign success.
  • Led and optimized paid search campaigns for both B2B (3–4 years) and B2C (2–3 years) businesses, demonstrating deep expertise in audience segmentation, funnel strategy, and ROI-driven performance across diverse industries.
  • Communicate & Collaborate with clients to provide campaign updates, performance insights & recommendations for improvement
  • Maintain a strong understanding of our client's business goals & marketing objectives, and align campaign strategies accordingly
  • Deliver bi-weekly/monthly performance reports with actionable insights, leveraging tools like Google Analytics, SA360, and Looker Studio.
  • Strengthen client relationships through regular syncs, presenting results, and aligning strategies with business goals.
  • Developed strategies for paid search campaigns, including keyword research, bid management, ad copy optimization, and A and B testing.
  • Implement and analyse the effectiveness of past and ongoing paid search campaigns with the goal of optimizing our clients' presence on Google and other search engines

Sr. Paid Search Specialist

Groupm
05.2022 - 04.2023
  • Daily optimization and testing of PPC campaigns for continual improvement across all search channels including Google Ads, Bing Ads and Yahoo Ads
  • Coordinate the execution of strategic SEM plans that integrate with the organization's marketing initiatives to meet revenue & ROAS goals
  • Hands on experience on Advertising and Campaign Management tools like Google Ads, Bing Ads, SA 360 for campaign management, cost analysis and reporting
  • Building and Execution of Strategy for the clients Paid accounts to meet their business objectives
  • Creating and analyzing weekly/bi-weekly reports on SQR, Pacing, Anomaly, Opti score, Keywords Gap analysis etc
  • With insightful commentary
  • Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
  • Responsible for Client relations and End-to-End delivery of the client request, tasks and projects

Sr. Project Coordinator

Keywords Studios
07.2021 - 02.2022
  • Provide forecast and dashboard view of various project specific tracker to ensure things are under control and escalate as required if any support needed from other functions
  • Responsible for providing timely updates to the PM/client on deliveries and schedules and work closely with the marketing manager
  • Collaborate with cross-functional teams, such as graphic designers and content creators, to ensure effective ad creatives and landing pages
  • Discuss deadlines and requirements with Project managers
  • Establish and maintain excellent relationships with clients globally

Sr. Account Manager

Google Operations Center
07.2019 - 08.2020
  • Assisted clients with resolving account-related issues such as policy violations, billing errors, and campaign disapprovals, ensuring smooth and compliant ad operations.
  • Seek out new opportunities via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
  • Planning and Execution of PPC and SEM campaigns across multiple channels
  • Sound knowledge of campaign managements tools like Google Ads, Microsoft Ads and SA 360
  • Create and optimize Google Ads campaigns based on the client's requirements and business goals
  • Manage and optimize Search/Display campaigns across multiple devices
  • Develop PPC strategies to increase online visibility
  • Collected Team's weekly and monthly data for reporting and performance review

Sr. Product Executive

Cognizant
08.2018 - 07.2019
  • Developed campaigns and specific marketing strategies for clients
  • Media Planning and Projections for lead generation and brand awareness
  • Execution and optimization of campaigns across SEM channels to meet clients business objectives
  • Worked closely with clients to ensure a successful delivery of Marketing campaigns
  • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules
  • Trained on complete Google Ads and Analytics to provide support to clients across different markets globally

Technical Support Associate

Tech Mahindra
04.2017 - 07.2018
  • Resolved issues with systems, hardware and telephones quickly and accurately
  • Offered remote support for cloud-based and web-based clients via phone, email and chat
  • Offered live Technical support to the customers experiencing issues with their Internet
  • Troubleshooting using different tools to come to a correct resolution
  • Managed teams' data for weekly performance review to Reporting Manager

Education

Bachelor of Engineering -

Shri Shankaracharya College of Engineering and Technology
Bhilai
01.2016

Skills

  • Paid search strategy
  • Performance reporting
  • Team leadership
  • Microsoft Excel
  • Bid management
  • Client relationship management
  • PPC campaign management
  • A/B testing
  • Search engine marketing
  • Google Ads/Bing Ads/SA 360

Certification

  • Google Ads Search
  • Microsoft Advertising Search
  • SA 360
  • Google Search Professional

Languages

  • English, Fluent
  • Hindi, Fluent

Affiliations

Leadership and Event Management

  • President, [Information Technology, SSCET] (2015-2016)
    Spearheaded 5+ mid to large-scale college events (tech fests, workshops) with 200+ combined attendees, overseeing logistics, budgets, and team coordination.
    Secured sponsorships worth ₹1.5L+ from local businesses and tech firms by pitching event visibility benefits.
    Collaborated with 15+ student volunteers to ensure seamless execution.

Competitions and Achievements

  • Solved 3/5 complex algorithmic problems without an IDE, under time constraints, competing against 50+ participants
  • Recognized for quick debugging and efficient code structuring in C/C++

Accomplishments

Awarded [Build for the Future] (2023)

  • Recognized as a key contributor in developing an AI-powered copywriting tool that generates high-performing ad headlines and descriptions for marketers
  • Tool reduced creative development time by 40% and improved CTR by 15% for over 50 campaigns

🏆 Awarded [BrainSpark] (2024)

  • Collaborated on building a real-time marketing alert system that tracks anomalies in KPIs (CTR, CPC, conversions), keyword status changes, and suggests optimizations
  • System enhanced proactive campaign management, cutting manual monitoring efforts by 30% across more than 10 client accounts

Timeline

Paid Search Strategist

Brainlabs Digital
05.2023 - Current

Sr. Paid Search Specialist

Groupm
05.2022 - 04.2023

Sr. Project Coordinator

Keywords Studios
07.2021 - 02.2022

Sr. Account Manager

Google Operations Center
07.2019 - 08.2020

Sr. Product Executive

Cognizant
08.2018 - 07.2019

Technical Support Associate

Tech Mahindra
04.2017 - 07.2018

Bachelor of Engineering -

Shri Shankaracharya College of Engineering and Technology

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Pratik Agarwal