Pratik Das
Media Analyst
Bangalore
Summary
Dynamic Programmatic Ads Executive with 4+ years of expertise in planning, executing, and optimizing advertising campaigns across DSPs, DMPs, ad exchanges, and social media platforms. Proven track record of driving ROI through data-driven strategies and effective collaboration with cross-functional teams. Passionate about leveraging emerging technologies to achieve business objectives and staying ahead of industry trends.
Overview
5
5
years of professional experience
8
8
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Media Analyst
Target
11.2022 - Current
- Supported the development of junior team members by sharing expertise in media analysis techniques and best practices.
- Managed multiple projects simultaneously, ensuring quality results delivered within budgetary constraints.
- Boosted client satisfaction through proactive communication, ensuring their goals and needs were met.
- Expanded industry knowledge through continuous learning, attending relevant conferences, seminars, webinars, or workshops regularly.
- Optimized media plans by utilizing advanced analytics tools for in-depth evaluation of campaigns.
- Streamlined internal processes by creating and maintaining organized databases of relevant media information.
- Maximized campaign effectiveness with detailed reporting and data-driven recommendations.
- Delivered accurate, timely reports to clients by closely tracking media mentions and analyzing sentiment.
- Analyzed social media performance, identifying trends and areas of improvement to drive future success.
- Utilized advanced analytics tools to track campaign performance, making data-driven decisions for optimizing results.
- Self-motivated, with a strong sense of personal responsibility.
- Passionate about learning and committed to continual improvement.
- Established clear KPIs for each campaign, aligning goals with overall business objectives.
- Optimized campaign performance through continuous A/B testing and data-driven adjustments.
- Worked on different platforms such as GAM, TTD ( Tradedesk), Social Media Platforms, (Meta, Instagram, Snapchat, Pinterest, TikTok).
- Worked on DV and CM for reporting purpose.
- Optimized campaigns towards performance ensuring we get more budget to the on-going campaigns based on the performance analysis.
- Worked with different teams to understand the campaign objectives and ensure full delivery of the booked budget along with an improved performance.
Senior Ad Operations Executive
STREAMLYN SEMISOFT PRIVATE LIMITED
04.2022 - 08.2022
- Moved to Reporting, Analysis and Campaign Optimization
- Used GAM for report building and analyzing the data
- Understood campaign needs for different vendors and suggested Media Plans to the AS team
- Managed budgets for different Publishers
- Analyzed the data based on the reports to understand how the domains are working in different Geo, with different CPM, and suggested steps for optimization that needed to be done for better results
- Constantly kept learning about different approaches to Optimize a campaign and made sure that the campaigns are running smoothly with double checks
- Got familiar with the whole eco-system of the platform and steps taken by different teams
- Took care of Publisher Queries and gave suggestions on the basis of the reports and Analysis for improvement.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
- Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
Ad Operations Executive
STREAMLYN SEMISOFT PRIVATE LIMITED
03.2021 - 03.2022
- Started working as a member of the Ad Operations Video Team, learning about the working of the tags implemented through Google Ad Manager (GAM), the importance of Macros
- Understood the working of VAST tags, and how they are implemented on page via DFP or Direct Implementation
- Used GAM360 and used tags from various SSPs
- Understood buying of inventory based on different factors on the basis of Analysis
- Worked on SPM and MCM, migrated the system from SPM to MCM with ease within a limited time by figuring out a solution.
- Improved workflow efficiency by proactively identifying areas for process improvement within the ad operations department.
- Assisted in the development of training materials for new hires, promoting a culture of continuous learning within the Ad Operations team.
- Generated and reviewed reports to address delivery issues and issue optimization recommendations.
Associate-Digital Services
Annalect
05.2019 - 10.2019
- Worked in the role of Ad Trafficker, worked for various campaigns for Warner Bros, HBO & Turner, Gained knowledge in CM360
- Have worked on floodlights, Tag Wrapping, landing page URLs
- Creatives check and tag check, landing page URL, tracking pixels, trafficking of creatives
- Learnt DCM known as Campaign Manager for trafficking purposes
- Had the responsibility to make sure that the ongoing campaigns are running without any errors and in a proper timely manner, with all the macros that are needed.
- Troubleshot technical issues with ad serving platforms, maintaining high levels of customer satisfaction.
- Streamlined ad trafficking processes, reducing errors and saving time in daily operations.
- Developed strong relationships with clients through proactive communication and exceptional service delivery.
- Trained new team members on ad trafficking procedures, ensuring consistent knowledge across the department.
- Maintained up-to-date knowledge of industry trends and best practices, applying insights to improve campaign results further.
Education
Digital Marketing Course -
Proideators, Navi Mumbai
12.2018 - 04.2019
B. Tech(EEE) - undefined
KIIT, Bhubaneswar
08.2013 - 05.2018
All India Senior School Certificate Examination (AISSCE) - undefined
Deepika E.M. School, Rourkela
03.2012 - 05.2013
All India Secondary School Examination (AISSE) - undefined
Deepika E.M. School, Rourkela
03.2010 - 05.2011
Skills
Brand Awareness
Programmatic Buying
Social Media Management
Account Management
Contextual Targeting
Google Ad Manager
DoubleClick for Publishers
Yield management
KPI Tracking
Campaign Implementation
Analytics and Reporting
Platform Expertise
Trade Desk (TTD)
Campaign Manager (CM)
Meta
Snapchat
Websites
Certification
Digital Marketing Certification
Timeline
Media Analyst
Target
11.2022 - Current
Senior Ad Operations Executive
STREAMLYN SEMISOFT PRIVATE LIMITED
04.2022 - 08.2022
Ad Operations Executive
STREAMLYN SEMISOFT PRIVATE LIMITED
03.2021 - 03.2022
Associate-Digital Services
Annalect
05.2019 - 10.2019
Digital Marketing Course -
Proideators, Navi Mumbai
12.2018 - 04.2019
B. Tech(EEE) - undefined
KIIT, Bhubaneswar
08.2013 - 05.2018
All India Senior School Certificate Examination (AISSCE) - undefined
Deepika E.M. School, Rourkela
03.2012 - 05.2013
All India Secondary School Examination (AISSE) - undefined
Deepika E.M. School, Rourkela
03.2010 - 05.2011