Pratik Dobriyal

Samco Securities

• Assisted in the creation of brand guidelines, ensuring consistency in visual elements, messaging, and tone of voice
• Supervised end-to-end post-production work for a campaign, ensuring timely delivery and quality output

Matter Electric

• Collaborated on the Matter Aera EV bike launch, driving key initiatives for market success.
• Developed and executed Digital and On ground campaigns to sustain engagement before delivery.
• Assisted in designing the flagship experience centre for enhanced customer interaction
• Led the media rides campaign, promoting the bike to influencers and media

• Understanding client brief for bespoke content on the Channel
• Making media plans
• Pitching for various IPs to other brands
• Leading campaigns and co-ordinating with various cross functional teams.

Zee Cinema, &Pictures, &Xplor, Zee Bollywood, Zee Classic, Zee Corporate, Zee Anmol Cinema, Zee Action

• Worked on brand repositioning for Zee Cinema in 2019 Campaign: Cine Mein Cinema
• Have led brand repositioning for & Pictures in 2020
• Campaign: On Nahi Full On
• Have led multiple brand and corporate campaigns at the same time
• Worked on 2019 and 2020 Zee Cine Awards
• Worked on key insights for various world television premiers and channel premiers
• Track performance of the campaign.

ICICI Mutual Funds

• Worked on campaign for SIP in 2019
• Worked on Campaign for Balance Advantage fund in 2020 and 2021 TATA Fruski
• Worked on the launch of TATA Fruski (non-carbonated beverage) in Hyderabad and Vizag in 2021

Godrej Ezee

• Worked on 'Ragdo Mut take it Ezee' campaign in 2015, 'Ezee Hugs' campaign 2015 - 2018 (CSR initiative), 'Always lagega' new campaign in 2017
• Worked on various consumer research to get an understanding of consumer point of view
• Worked on various digital films and tag on for various SKUs

Goodknight Activ+ and Power Activ+

• Executed Goodknight Activ+ Mother's day digital film in 2017 and 2018
• Shaped the strategic execution and executed the campaign for Activ+ Lavender refill launch in India
• Worked on Goodknight Power Activ+ launch in 2018 and a new set of TVCs and digital films for the same in 2018
• Executed Goodknight Neem Fast Card launch in 2016
• Executed break bumper TVC ads, POSM, OBD, radio spots for Goodknight Fast Card and Goodknight Fast Card Pandharpur Natra campaign in 2016 and in 2017
• Executed launch for Goodknight Powershots in 2016 including TVCs and other launch collaterals

Times of India

• Worked on Bandra Fest in 2018 and Kala Ghoda festival campaign in 2019.

Durain Industries

• Managed Pan India creative execution and release of Yurian Sale Campaign
• Preparing and executing various catalogues like All Product Catalogue, Chair catalogue, Veneer Catalogue and Yoor Catalogue and e-store web page

Godrej Properties

• Executing various collaterals like sky bus, press ads, e-mailer, outdoor, brochure, etc. for various projects
• Designing and initiating Loyalty programs for channel partners.

• Meeting Corporate Clients, Space Selling in Print - Network 18 Yellow Pages, Askme.com and Nellowpages.co.in

• Coordinating with clients on various collaterals
• Benchmarking against competition.