Pratik Gudhenia

Sales Manager – Sales & Operations | Square Yards | Noida

B2C & B2B | Team Management & Operations

• Led a high-performing sales team of 90+ executives and 3 sales leads, achieving 110%+ of quarterly revenue targets across multiple real estate verticals (residential, commercial, and investment sales).
• Designed and implemented short- and long-term business plans, including city-level account mapping, project-level opportunity analysis, and vertical sales forecasting.
• Managed centralized CRM systems (Salesforce & in-house tools) to ensure 100% pipeline accuracy, lead hygiene, follow-up discipline, and real-time performance visibility.
• Oversaw daily outbound activities, executing 60+ targeted calls/emails per rep, optimizing conversions from high-intent inbound leads through strategic routing and messaging.
• Collaborated with regional business heads and marketing teams to refine GTM strategies, generate localized campaigns, and track campaign-to-conversion metrics.
• Delivered weekly and monthly dashboards using Excel and Power BI, analyzing KPIs like lead-to-site visit ratios, sales cycle length, closure rate, and team productivity metrics.
• Led account growth initiatives through upselling premium inventory, driving repeat investor transactions, and identifying whitespace in HNI/NRIs portfolios.
• Supported proposal development and RFP responses for institutional clients and large ticket buyers, including pricing customization and ROI pitch creation.
• Played a key role in cross-functional coordination with legal, loan advisory, and developer partners to streamline the post-sale process and reduce TAT by 20%.
• Conducted sales training workshops, improving objection handling, negotiation techniques, and CRM usage, resulting in a 15% uplift in average rep performance.
• Participated in the planning and execution of national-level property expos and project launches, driving visibility and generating qualified walk-ins.

Senior Manager ( July 2019 - June 2023) -

Business Head responsible for strategic leadership and operational excellence across two centers, managing diverse teams including Marketing, Pre-Sales, Sales, Academic, Post-Sales, Operations, and Renewals.

• Led a cross-functional sales team of 25+ members, including 3 team leads, to consistently exceed quarterly revenue targets by up to 125%.
• Strategized and executed sales outreach plans, driving 60+ high-intent daily interactions via calls, emails, and CRM-based workflows.
• Owned end-to-end P&L responsibility, optimizing operational KPIs such as CAC, lead-to-demo ratio, and monthly active revenue contribution.
• Conducted weekly performance reviews, identifying process gaps, tracking sales funnel KPIs, and driving efficiency through data-backed decision-making.
• Designed account planning frameworks to identify upsell/cross-sell opportunities across regional education markets.
• Drove CRM compliance (Salesforce) and maintained 100% hygiene in pipeline tracking, follow-ups, and performance forecasting.
• Generated actionable insights through dashboarding (Excel & Power BI) and presented strategic reports to the zonal leadership for business reviews.
• Coordinated with marketing and product teams to refine GTM campaigns, content personalization, and lead segmentation strategies.
• Played a key role in proposal handling and offer structuring, including custom pricing strategies for bulk enrollments and long-term subscriptions.
• Mentored new sales managers and front-line executives, conducting regular training on objection handling, CRM tools, and structured demos.