Pratik Kumar
Bangalore
Summary
- Retail and E-Commerce Professional with 12+ years of experience in category management, business development, and P&L management.
- Core strengths include team setup, team management, process improvement, problem-solving, data analysis, fast decision-making, quick execution, and stakeholder management.
- Proven track record of delivering 7x YoY GMS growth for GlowRoad by Amazon (2022-2023).
- Demonstrated leadership excellence in building high-performing teams and implementing process improvements, resulting in 26% business growth for top-tier sellers through a Seller Tiering Program.
- Led strategic execution of GlowRoad's Jupiter'24 sale, achieving 370% YoY growth and setting multiple lifetime records.
- Known for innovative initiatives like launching the Zero Commission Model at GlowRoad, setting an industry benchmark, and swiftly repurposing teams during business crises.
- Improved ICPC from 65% to 85% within a year by implementing robust tracking and analytics tools.
- Spearheaded strategies and operations for C-to-I projects, achieving a 25x increase in business volume in 18 months.
- Enhanced bottom-line profitability by INR 200 MM through operational efficiency and cost optimization in shipping waivers.
Overview
12
12
years of professional experience
Work History
Category Manager
Amazon
04.2022 - Current
- Spearheaded key categories—Men’s Fashion, Kids’ Fashion, Footwear, and BPC—accounting for 35% of Glowroad’s business, driving an impressive 7x YoY growth in GMS (2023).
- Improved ICPC (Immediate competition price comparison) from 65% to 85%, encompassing 55% glance view, by enhancing tracking and reporting mechanisms with a 3P vendor and BI team.
- Launched the Seller Tiering Program, driving a 26% growth for top-tier sellers and reducing cancellations by 11 bps, improving overall profitability.
- Directed cross-functional execution for GlowRoad by Amazon’s Jupiter’24 sale, achieving 370% YoY growth with lifetime records in orders, reseller engagement, and conversions.
- Optimized shipping waivers, reducing costs by 32% (from INR 66 to INR 45), contributing to ~INR 200 MM in profitability improvements.
- Enhanced app merchandising and inventory management processes, resulting in a 25% increase in catalog visibility, leading to sustainable growth through improved customer engagement during promotional campaigns.
Senior Category Manager
Glowroad
03.2019 - 04.2022
- Strategized and executed cross-border commerce projects, achieving a 25x increase in business volume over18 months in fashion category
- Developed a comprehensive vendor management framework and launched a pioneering Zero Commission Model for Apparel category, later adopted by competitors
- Ensured business continuity during the COVID-19 lockdown by rapidly launching and scaling a grocery category
- Established and improved processes, dashboards, and performance-monitoring reports for the C-to-I (China to India) project
- Achieved a 20% increase in customer satisfaction by enhancing product assortments and availability
- Reduced costs by 10%, saving INR 1 MM, by optimizing supplier negotiations
Assistant Category Manager
Paytm Mall
08.2018 - 03.2019
Associate Category Manager
Myntra Designs Pvt. Ltd
12.2015 - 08.2018
Senior Associate
Amazon India Seller Services
12.2013 - 12.2015
Co Owner
Spice Chemistry - North Indian Restaurant
08.2012 - 10.2013
Education
Master of Business Administration - Marketing and Human Resources
Skills
- Strategic Leadership, Business Strategy, P&L Management, Pricing Strategy, Sales Promotions
- Category & Vendor Management, Merchandising, Inventory Optimization
- Data-Driven Decision Making, Performance Metrics, Data Visualization, Sales Forecasting
- E-Commerce Management, Conversion Rate Optimization, User Experience (UX) Design
- Digital Strategy, Digital Marketing Strategy, Data Analytics, SEO/SEM Optimization, Customer Journey Mapping, Brand Development
- Team Leadership, Cross-Functional Team Leadership, Performance Metrics & Reporting
Key Achievements
- Profitability and Optimization: Enhanced bottom-line profitability by INR 200 MM through cost optimizations, including reducing shipping waivers by 32%, and improved ICPC from 65% to 85% by streamlining analytics and tracking.
- Strategic Impact: Designed and launched the industry-setting Zero Commission Model (ZCM), ensured business continuity during the pandemic by scaling a groceries category to 1,000 daily orders, and set lifetime sales records with the Jupiter’24 campaign.
- Team Leadership and Execution: Built and led cross-functional teams to drive critical initiatives, including the Seller Tiering Program, which resulted in 26% growth for top-tier sellers and an 11 bps reduction in cancellation rates.
Timeline
Category Manager
Amazon
04.2022 - Current
Senior Category Manager
Glowroad
03.2019 - 04.2022
Assistant Category Manager
Paytm Mall
08.2018 - 03.2019
Associate Category Manager
Myntra Designs Pvt. Ltd
12.2015 - 08.2018
Senior Associate
Amazon India Seller Services
12.2013 - 12.2015
Co Owner
Spice Chemistry - North Indian Restaurant
08.2012 - 10.2013
Master of Business Administration - Marketing and Human Resources
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