Wordpress CMS
Pratik Mache
Marketing Specialist
PUNE
Summary
Seasoned Marketing Specialist with 4 years success in creating on-brand marketing content for existing and new social media platforms. Skilled in integrated marketing, testing, search engine optimization, Content Management System, Pay-Per-Click and social media marketing.
Overview
4
4
years of professional experience
10
10
years of post-secondary education
6
6
Certifications
Work History
Digital Marketing Specialist
Primaxis Pty Ltd
Melbourne
03.2018 - Current
- Wrote engaging and successful marketing, advertising and website copy.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Analysed competition and researched keywords on Google keyword planner and SEMrush, MOZ and Ahref tools for targeted keywords, for SEO Optimization.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Creating Social media strategy focusing LinkedIn and Twitter social media marketing resulting in 80% increase in referral traffic for the website.
- Developed Google Ads campaigns, led design and tracked results.
- Implemented new strategies to improve click-through rates and conversion.
Digital Marketing Manager
Intellitech Solutions
Pune
01.2020 - Current
- Lead and supervise digital marketing team, content associates and social media coordinators.
- Planning digital marketing campaigns, including web, AdWords, SEO/SEM, email, social media and display advertising.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Analyze websites and document changes required for SEO, Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Education
Master Of International Business - Marketing
La Trobe University
Melbourne, Australia 07.2015 - 05.2017
Bachelor of Computer Engineering - Computer Engineering
Sinhgad College of Engineering
Pune, India 04.2001 - 01.2014
Skills
Google Analytics Email Marketingundefined
Software
Google adwords
Google analytics
Hubspot
Certification
Google Adword
Timeline
Semrush
01-2022
Advanced Google Analytics
11-2021
Hubspot Email Marketing Certified
03-2021
Google Adword
01-2021
Google Ads Display Certification
01-2021
Digital Marketing Manager
Intellitech Solutions
01.2020 - Current
Digital Marketing Specialist
Primaxis Pty Ltd
03.2018 - Current
Digital Marketing Certificate Associate
01-2017
Master Of International Business - Marketing
La Trobe University
07.2015 - 05.2017
Bachelor of Computer Engineering - Computer Engineering
Sinhgad College of Engineering
04.2001 - 01.2014
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