Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards
Personal Information
Timeline
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Pratik Pai

Pratik Pai

Thane

Summary

Dynamic leader with a proven track record in Healthcare D2C industry, driving e-commerce growth and brand presence. Expert in digital advertising and strategic planning, I excel in fostering collaboration and negotiating impactful partnerships. My innovative approach has consistently enhanced revenue and customer retention, positioning brands for success in competitive markets.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Head - D2C & E-commerce Operations

Tanvi Herbals
10.2016 - Current
  • Responsible for the 3P e-commerce PL (revenue, margins, profitability) for sales through own website and marketplaces.
  • Accountable for the end-to-end CX and for driving growth - traffic, conversion, revenue and profit whilst coordinating with the ad and performance marketing team for budgetary approvals, and sanctions.
  • Driving new product launches, campaigns and collaborations with marketing and digital for impactful brand presence leading to business.
  • Working closely with the demand forecasting and sourcing team to generate demands and ensure a smooth supply chain.
  • Enabling Business Development plans to increase distribution network and franchise clinics pan India.
  • Providing recommendations to all stakeholders (Manufacturers, Distributors, Franchises, Clinics) on Marketing Strategy, Industry Practices & Cost Reduction.
  • Discover and identify new channels as defined in the annual strategy, negotiate contracts, test and build new accounts as needed.
  • Key Skills: Facebook Ads
  • Brand Building
  • Growth Hacking
  • Forecasting
  • Retention Management
  • Customer LTV

Senior Business Analyst

Accenture Technology
Pune
06.2016 - 09.2016
  • Company Overview: India Delivery Centre - Utilities Industry Program
  • Responsible for key R&D technologies and tech support to Accenture SDT.
  • India Delivery Centre - Utilities Industry Program

Project Engineer - Automation

Energy Automation JLT
Dubai
01.2012 - 11.2013
  • Company Overview: Dubai
  • Designing logic and programs for Energy-efficient and Intelligent BMS.
  • BMS integration with PLC for FAHU, AHU, FCU, Chilled water plants.
  • Dubai

Education

MBA - Business Administration and Management

Symbiosis Institute of International Business
Pune
01.2016

B.E. - Electronics Engineering

University of Mumbai
01.2011

Skills

  • Ecommerce and D2C strategies
  • Brand management
  • Revenue growth
  • Teamwork and collaboration
  • Leadership and team building
  • Startup growth
  • Business analysis and strategy
  • Negotiation skills
  • Strategic planning
  • Woocommerce and Shopify expertise
  • Digital advertising management
  • Marketplace operations
  • WhatsApp Business API integration
  • CRM proficiency
  • Email marketing strategies
  • Excel and Tally expertise

Certification

  • SAP ERP - Business Process Integration
  • Foundation Certificate in Business Analysis by BCS, The Chartered for IT
  • Six Sigma Green Belt Certification by KPMG
  • ISO 14001 & EnMS 50001 Certification by TUV, India

Awards

  • India's Fastest Growing Brands of 2019-20 in Healthcare Industry by AsiaOne
  • Member of Placement Committee and Corporate Relations at SIIB, Pune
  • 1st Prize - Mega Hackathon 2016 - Accenture Technology, Pune
  • 2nd Prize (Runner Up) - Tech Challenge India 2015 - White Paper on 'Smart Buildings' at Johnson Controls, Mumbai
  • Won Football tournament - Independence Cup (2014 -15)
  • Won Champions Cup (2015) at SllB, Pune

Personal Information

Date of Birth: 02/21/90

Timeline

Head - D2C & E-commerce Operations

Tanvi Herbals
10.2016 - Current

Senior Business Analyst

Accenture Technology
06.2016 - 09.2016

Project Engineer - Automation

Energy Automation JLT
01.2012 - 11.2013

MBA - Business Administration and Management

Symbiosis Institute of International Business

B.E. - Electronics Engineering

University of Mumbai

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