Summary
Overview
Work History
Education
Skills
Timeline
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Pratik Palkar

Pratik Palkar

SEO Analyst
Mumbai

Summary

SEO Analyst with 3.8 years of experience in effective online marketing and optimization. Having exposure to various fields like SEO, ASO & Amazon SEO, I look forward for more challenges and new learning.

Overview

5
5
years of professional experience
2
2
years of post-secondary education

Work History

SEO Analyst

Mirum India Pvt Ltd
Mumbai, Maharashtra
03.2023 - Current
  • Currently handing 2 clients from finance domain
  • Working on SEO Recommendations to improve Overall SEMrush authority score
  • Performing backlink analysis to remove toxic and lost backlinks and maintaining healthy backlink profile
  • Performing competitor analysis to check for new landing page opportunities
  • Creating Monthly SEO Report and presenting to client

Senior SEO Executive

Ethinos Digital
Bangalore
08.2021 - 01.2023
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Worked with development team to properly implement SEO best practices on newly developed code.
  • Analyzed and audited clients' websites to address performance issues.
  • Performed in-depth analysis of new client sites.
  • Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
  • Collaborated closely with public relations staff to develop outreach campaigns.
  • Developed and implemented quality link-building strategies.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Developed ASO strategy for clients Apps.
  • Preparing & Presenting monthly ASO & SEO reports to the client.

Senior SEO Executive

Gya Labs
Hong Kong
01.2021 - 08.2021
  • Worked on e-commerce website based on Shopify CMS.
  • Completed keyword research for 120 products to target consumers based on keyword targeting.
  • Worked on Amazon SEO to rank the products in amazon listings.
  • Worked on Wikipedia Citations to generate a backlink to the website.
  • Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
  • Worked on Guest posting website, negotiated rates to publish the article on websites.
  • Proofread and edited client content to alleviate errors and improve overall quality.
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.

Digital Marketing Executive

Myrsa Tech
Thane
02.2019 - 09.2020
  • I handled the social media handles (Facebook, Twitter, Instagram) for 5 different websites.
  • Daily posting on all the 3 platforms.
  • Performed various SEO activities (Both ON & OFF page) for 5 different websites & Generated JSON_LD scripts.
  • Integrated Facebook pixels and google tag manager into the website.
  • I have hands-on expertise in Facebook ads, Google ads, and Organic Marketing.
  • LinkedIn Email mining for email marketing is what I brought to the
    organization. Earlier they purchased a database.
  • Financial Services, Healthcare, Education, IT Services & Real
    estate are the 5 domains I have worked on.
  • Designed Brochures for Doctors, Booking platform & Digital Marketing Agency.

Android Developer

Saint Gobain Weber
Mumbai
02.2018 - 11.2018
  • Developed an Android application entirely by myself, purpose of
    which is to calculate total coverage for Weber products.
  • Google sign in and Anonymous Login (with email verification) is used
    for Authentication.
  • Firebase is used for Database.
  • Calling and feedback through email feature is added to the app for
    customer support.
  • Detailed datasheets of each product is provided in app.
  • The application is live on Google Play store.

Education

Master of Science - Data Science

Ramnarain Ruia College
Matunga
04.2016 - 04.2018

Skills

Keyword optimization

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Timeline

SEO Analyst

Mirum India Pvt Ltd
03.2023 - Current

Senior SEO Executive

Ethinos Digital
08.2021 - 01.2023

Senior SEO Executive

Gya Labs
01.2021 - 08.2021

Digital Marketing Executive

Myrsa Tech
02.2019 - 09.2020

Android Developer

Saint Gobain Weber
02.2018 - 11.2018

Master of Science - Data Science

Ramnarain Ruia College
04.2016 - 04.2018

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Pratik PalkarSEO Analyst