Pratik Palkar
SEO Analyst
Mumbai
Summary
SEO Analyst with 3.8 years of experience in effective online marketing and optimization. Having exposure to various fields like SEO, ASO & Amazon SEO, I look forward for more challenges and new learning.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
Work History
SEO Analyst
Mirum India Pvt Ltd
Mumbai, Maharashtra
03.2023 - Current
- Currently handing 2 clients from finance domain
- Working on SEO Recommendations to improve Overall SEMrush authority score
- Performing backlink analysis to remove toxic and lost backlinks and maintaining healthy backlink profile
- Performing competitor analysis to check for new landing page opportunities
- Creating Monthly SEO Report and presenting to client
Senior SEO Executive
Ethinos Digital
Bangalore
08.2021 - 01.2023
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Analyzed and audited clients' websites to address performance issues.
- Performed in-depth analysis of new client sites.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Collaborated closely with public relations staff to develop outreach campaigns.
- Developed and implemented quality link-building strategies.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Developed ASO strategy for clients Apps.
- Preparing & Presenting monthly ASO & SEO reports to the client.
Senior SEO Executive
Gya Labs
Hong Kong
01.2021 - 08.2021
- Worked on e-commerce website based on Shopify CMS.
- Completed keyword research for 120 products to target consumers based on keyword targeting.
- Worked on Amazon SEO to rank the products in amazon listings.
- Worked on Wikipedia Citations to generate a backlink to the website.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Worked on Guest posting website, negotiated rates to publish the article on websites.
- Proofread and edited client content to alleviate errors and improve overall quality.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
Digital Marketing Executive
Myrsa Tech
Thane
02.2019 - 09.2020
- I handled the social media handles (Facebook, Twitter, Instagram) for 5 different websites.
- Daily posting on all the 3 platforms.
- Performed various SEO activities (Both ON & OFF page) for 5 different websites & Generated JSON_LD scripts.
- Integrated Facebook pixels and google tag manager into the website.
- I have hands-on expertise in Facebook ads, Google ads, and Organic Marketing.
- LinkedIn Email mining for email marketing is what I brought to the
organization. Earlier they purchased a database. - Financial Services, Healthcare, Education, IT Services & Real
estate are the 5 domains I have worked on. - Designed Brochures for Doctors, Booking platform & Digital Marketing Agency.
Android Developer
Saint Gobain Weber
Mumbai
02.2018 - 11.2018
- Developed an Android application entirely by myself, purpose of
which is to calculate total coverage for Weber products. - Google sign in and Anonymous Login (with email verification) is used
for Authentication. - Firebase is used for Database.
- Calling and feedback through email feature is added to the app for
customer support. - Detailed datasheets of each product is provided in app.
- The application is live on Google Play store.
Education
Master of Science - Data Science
Ramnarain Ruia College
Matunga 04.2016 - 04.2018
Skills
Keyword optimization
Multitasking Abilities
Self-Motivated
Timeline
SEO Analyst
Mirum India Pvt Ltd
03.2023 - Current
Senior SEO Executive
Ethinos Digital
08.2021 - 01.2023
Senior SEO Executive
Gya Labs
01.2021 - 08.2021
Digital Marketing Executive
Myrsa Tech
02.2019 - 09.2020
Android Developer
Saint Gobain Weber
02.2018 - 11.2018
Master of Science - Data Science
Ramnarain Ruia College
04.2016 - 04.2018