Summary
Overview
Work History
Education
Skills
Websites
Certifications And Awards
Core Competencies And Skills
Timeline
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Pratik Shelke

Pratik Shelke

Navi Mumbai

Summary

Experienced media professional with over 7 years in strategic media planning and campaign development. Skilled in translating business goals into effective, data-driven media strategies across social, search, and programmatic channels. Proven ability to lead teams in executing and Planning campaigns that boost brand awareness, drive revenue, and exceed client KPIs

Overview

7
7
years of professional experience
3
3
years of post-secondary education

Work History

Group Head, Planning

Wavemaker (GroupM)
Mumbai
05.2024 - Current
  • Leads media strategy for the (PPD), managing a portfolio with annual spends exceeding ₹35 Cr.
  • Spearheaded the successful media launch strategy for L'Oréal's 'Colour of the Year' campaign, focusing on the new Inoa Browns collection.
  • Orchestrated the high-impact #movetomask campaign for ARM Mask, driving significant brand visibility and engagement.
  • Engineered innovative, large-scale platform takeovers with Hotstar, unlocking new advertising avenues and creating unprecedented brand impact.
  • Drives consistent brand growth through the strategic planning and optimization of always-on (BAU) campaigns.

Group Head, Planning & Strategy

Madison World
Mumbai
09.2022 - 05.2024
  • Spearheaded media planning and strategy for a portfolio of 4+ clients across pharma, automotive, e-commerce, and BFSI sectors, managing annual spends exceeding ₹30 Cr.
  • Functioned as the primary strategic lead, cultivating client relationships, pitching innovative media plans, and identifying opportunities for budget optimization and growth.
  • Developed and architected comprehensive campaign strategies from the ground up, overseeing the team's execution and reporting to ensure alignment with planning goals.
  • Led regular training programs on DV360, Google, and Facebook platforms, elevating the team's strategic planning and execution capabilities.

Business Manager, Planning

Publicis Media
Mumbai
03.2022 - 08.2022
  • Directed media planning and execution for key international brands like Wella and Coty across 15 markets.
  • Led a team of four in planning and managing integrated campaigns across Google, Facebook, LinkedIn, Snapchat, and Pinterest.
  • Developed strategic frameworks for multi-channel campaigns, ensuring cohesive messaging and performance tracking across diverse platforms.

Assistant Manager, Planning

Pivotroots
Mumbai
03.2021 - 02.2022
  • Pioneered and led the strategic media planning for key accounts including Upgrad (Middle East), Medlife, Suprdaily, and Paynearby.
  • Architected and implemented comprehensive media plans across Google, Facebook, and LinkedIn to achieve client objectives, managing monthly budgets over ₹1 Cr.
  • Translated client KPIs into actionable daily optimizations and strategic experiments, consistently driving account growth and performance.
  • Served as the primary client-facing strategist, communicating plans, navigating challenges, and ensuring strategic alignment.

Associate, Paid Media

Publicis Media
Mumbai
06.2018 - 03.2021
  • Executed and optimized e-commerce and performance campaigns for major US clients like Kohl's and Discover Bank, managing monthly budgets averaging $1.4 MM.
  • Managed campaign setup and performance reporting across Search, PLA, Display, and Social (Facebook, Pinterest, Snapchat).
  • Utilized SA360 and 4C to build and manage campaigns focused on awareness, video views, and conversion objectives.

Education

Bachelor's - Mass Media (Advertising)

Don Bosco College
Mumbai
01.2013 - 01.2016

Skills

  • Strategic Media Planning

  • Campaign Architecture

  • Audience Analysis

  • Funnel Strategy

  • Market Research

  • Google Ads

  • Facebook Ads

  • DV360

  • LinkedIn

  • Snapchat

  • Pinterest

  • Team Management

  • Client Relationship Management

  • Executive Training

  • Optimization

Certifications And Awards

  • Google Ads (Search, Display, PLA), 2020
  • Facebook Blueprint Buying, 2020
  • Winner: MMA Smarties Silver (Audio/Voice Sonic Branding)
  • Winner: e4m IDMA Awards 2023 (Rich Media Banner, Digital Innovation & AI/Data Analytics), 2023

Core Competencies And Skills

Campaign Architecture, Audience Analysis, Funnel Strategy, Market Research, Google Ads (Search, Display, PLA), Facebook Ads, DV360, LinkedIn, Snapchat, Pinterest, SA360, 4C, Team Management, Client Relationship Management, Executive Training, Forecasting, Allocation, Optimization

Timeline

Group Head, Planning

Wavemaker (GroupM)
05.2024 - Current

Group Head, Planning & Strategy

Madison World
09.2022 - 05.2024

Business Manager, Planning

Publicis Media
03.2022 - 08.2022

Assistant Manager, Planning

Pivotroots
03.2021 - 02.2022

Associate, Paid Media

Publicis Media
06.2018 - 03.2021

Bachelor's - Mass Media (Advertising)

Don Bosco College
01.2013 - 01.2016

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Pratik Shelke