Pratik Baurai
Rudrapur
Summary
An experienced Public Relations professional with over a decade of expertise in Media and content strategy, specializing in assisting brands and businesses in crafting communication strategies that align seamlessly with their marketing objectives across offline and online channels. Responsibilities include developing and implementing internal and external communication guidelines to streamline brand communication processes for diverse target audiences. Additionally, extensive experience in public relations, integrated marketing, marketing communication, managing both above-the-line (ATL) and below-the-line (BTL) activities, devising social media strategies for brands, and overseeing banquet management within the Hotel industry.
Overview
23
23
years of professional experience
Work History
Sr. Manager
Saints Art
04.2018 - Current
- Managed whole PR client base which included over 15 clients with 5 individuals
- Work included, team management, strategic conceptualization, client servicing, content development and media relations
- Conceptualized story on low code/ no code platforms which was replicated by client competitors for nearly 2 years
- Initialized PR for Mother Sparsh in media till it was funded by ITC
- Delivered work on clients like Builder.ai, Appy Pie, Fluxon, Muthoot Microfin, Ethos Asset Management which resulted in case studies
Lead PR
Global Act
06.2017 - 03.2018
- Managing brand communication activities through PR, events, advertising and digital marketing campaigns
- Under Individual contributor role have generated more than 15 media coverage's monthly
- Have conceptualized event property which witnessed footfall of over 8000 students for 3 days
Account Manager
Media Mantra
09.2016 - 05.2017
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Conceptualizing on client communication needs, managing teams and vendors
- Handled 16 accounts with 3 executives
Consultant
MZIndia Pvt. Ltd.
06.2015 - 09.2016
- Led team of 5 individuals to manage and retain client portfolio
- Ensured top recall for clients in their industry: e.g: - Club One Air
Manager
Grey Cell PR
02.2010 - 06.2015
- Ensured revenue generation on coverage basis for clients like T.I.M.E
- Media relations for education beat was built and managed in over 10 cities
- Around 150 media journalists were managed for familiarization trip of Volvo Eicher Commercial Vehicles
- Created mind share of Unicel Technologies in VC’s till it was taken
over by mGage - Ensured editorial tie-up with Hindustan Times for AbsolutData Research and Analytics for regular reports to be published, translating into theme of Shine supplement
Asst. Manager
Imprimis Life PR Pvt. Ltd
03.2008 - 01.2009
- Ensured delivery in top financial media for clients like Economist Intelligence Unit
- Media was managed for top healthcare brands like Apollo Hospitals, Sanofi Pasteur, Dabur Pharma
Executive
Communique Marketing Pvt. Ltd.
06.2006 - 02.2008
- Responsible for smooth operations of below the line activities in coordination with team members & vendors
- Ensured 90% sales rate for ISD activity of Tata Indicom in Delhi/NCR
- Pilot of Samsung mobile tracker was handled in Delhi and 3 other western metro majors
Banquet Captain
Sayaji Hotel
04.2001 - 09.2002
- Ensured timely preparation of function spaces according to client specifications, providing them a hassle-free experience on their special day.
- Maintained clear communication channels between all departments involved in banquets, contributing to successful event outcomes.
- Evaluated employee performance routinely through constructive feedback which contributed towards professional growth and development.
- Handled client inquiries promptly and professionally, fostering excellent rapport and driving repeat business.
Education
PGDBM - Marketing
NIILM School of Business
New Delhi07.2007
Bachelors in Hotel Management -
Peenya Institute of Hotel Management
Bengaluru, India01.2002
Skills
- Public relations
- Corporate communications
- Communications strategy
- Media relations
- Content management & development
- Team and vendor management
- Campaign conceptualization
- Brand communication
- Product communication
- Problem-Solving
Accomplishments
- Created and executed strategies which ended up being case studies for the BD team (Saints Art) to generate business - Builder.ai, Fluxon, Barista, Ethos Asset Management, Mother Sparsh, Muthoot Microfin, DeVANS Modern Breweries
- Managed the communications guideline and public relations activities since inception till 1st round of funding by ITC for Mother Sparsh at Saints Art PR
- Managed a media junket of 150 media personals for Volvo Eicher Commercial Vehicles
- Created mind share of Unicel Technologies in VC's till it was taken over by mGage while working at Grey Cell PR
- Conceptualized a self-replicating event format to engage the masses on the ground. Also, led the ad shoot and media buying process at Global Act.
- Managed BTL activity for TATA Indicom with over 90% of sales target achieved, also managed the launch of mobile tracker phones by Samsung in 4 states while working at Communique Marketing
Media Beats Handled
- Finance
- Startup
- B2B
- Technology (AI, ML, AR/VR, Blockchain, Cloud etc)
- Education
- HR
- Healthcare
- Realestate
- Aviation
- Auto
- Retail
References
On request
Current Location
WFH
Preferred Location
Open
Clients Handled
- Apollo Hospitals
- Sanofi Pasteur
- Dabur Oncology
- DCDC Kidney care
- Ethos Asset Management
- Muthoot Microfin
- Barista
- DeVANS Modern Breweries
- Mother Sparsh
- RKCA
- Surya Brasil
- Economist Intelligence Unit
- Bigo Technologies
- Fluxon
- Payoda Technologies
- Paycorp
- Unicel
- Appy Pie
- Builder.ai
- T.I.M.E
- Manya Education
- Club One Air
- And many others
Linkedin Profile
https://www.linkedin.com/in/pratikbaurai/
Personal Information
- Title: Sr. Manager
- Date of Birth: 02/09/1981
- Marital Status: Married
Hobbies and Interests
- Storytelling
- Photography
- Hiking/ Traveling
Timeline
Sr. Manager
Saints Art
04.2018 - Current
Lead PR
Global Act
06.2017 - 03.2018
Account Manager
Media Mantra
09.2016 - 05.2017
Consultant
MZIndia Pvt. Ltd.
06.2015 - 09.2016
Manager
Grey Cell PR
02.2010 - 06.2015
Asst. Manager
Imprimis Life PR Pvt. Ltd
03.2008 - 01.2009
Executive
Communique Marketing Pvt. Ltd.
06.2006 - 02.2008
Banquet Captain
Sayaji Hotel
04.2001 - 09.2002
PGDBM - Marketing
NIILM School of Business
Bachelors in Hotel Management -
Peenya Institute of Hotel Management
Similar Profiles
Chris ‘Crispy Kartel’ OrtizChris ‘Crispy Kartel’ Ortiz
Special Events Manager /Managing Bartender at City Dogs Cafe / All Saints Art StationSpecial Events Manager /Managing Bartender at City Dogs Cafe / All Saints Art Station
Kinsley RogersKinsley Rogers
Visual Art Class Assistant at Studio Art/Art ClubVisual Art Class Assistant at Studio Art/Art Club
Christiana ShulerChristiana Shuler
SALES & CUSTOMER SERVICE at Diamond Head Art Gallery & Ki'i Art GallerySALES & CUSTOMER SERVICE at Diamond Head Art Gallery & Ki'i Art Gallery
Vikas PaliwalVikas Paliwal
Technical Support Executive at IenergizerTechnical Support Executive at Ienergizer
PANKAJ SINGH PARIHARPANKAJ SINGH PARIHAR
Assistant Manager of Operations at Mahindra Logistics Ltd. C/O Ashok Leyland Ltd.Assistant Manager of Operations at Mahindra Logistics Ltd. C/O Ashok Leyland Ltd.