PRATIKHYA DAS
Delhi NCR
Summary
Branding and Content Strategist with proven expertise in executing successful marketing initiatives for startups and established brands. Specializes in crafting compelling narratives and go-to-market strategies that enhance brand visibility and engagement. Demonstrated ability to drive measurable results through innovative marketing approaches. Skilled in utilizing AI tools for content optimization and enhancing collaborative workflows. Focused on data-driven decision-making, user journey mapping, and sales enablement to improve customer experiences, and drive growth.
Overview
2026
2026
years of professional experience
Work History
Assistant Manager in Training
BSES Rajdhani Power Ltd.
12.2023 - Current
- Implemented digital L&D strategies and aligned learning metrics with business performance outcomes
- Drove ROI through capability-first design of leadership and frontline upskilling programs
- Managed data entry and maintenance for internal databases and reporting systems.
- Assisted in developing strategies for improving user engagement with the LMS.
Marketing Team Manager
AntWalk
07.2023 - 01.2024
- Led brand positioning and content strategy, supporting sales enablement with case studies, one-pagers, and decks
- Managed ABM strategy and created personalized messaging for BFSI, Tech, and Manufacturing clients
- Directed inbound and event marketing with a 6-member team to drive thought leadership and pipeline growth
- Coordinated promotional events to increase product visibility and customer interaction.
- Worked with management team to oversee and monitor marketing strategy.
- Collaborated with sales team to align marketing strategies with business objectives.
- Developed targeted marketing campaigns to enhance brand awareness and engagement.
- Constructed and implemented go-to-market strategy for B2B learning products, enhancing brand recall by 30% via messaging refinement and multichannel outreach
- Revised website copy and landing pages, increasing time on site by 25% and decreasing bounce rate by 18%.
- Developed over 10 case studies, blogs, and white papers to enhance lead nurturing strategies.
- Created targeted sales collateral, resulting in a 20% reduction in sales cycle time for enterprise accounts.
- Utilized ChatGPT, Gemini, and HubSpot to automate campaign personalization, enhancing MQL generation by 30%.
- Performed competitor analysis to refine product messaging and strengthen market differentiation.
Marketing Associate
AntWalk
05.2023 - 07.2023
- Created content for various digital channels, including websites and social media platforms.
- Coordinated event content and established AntWalk’s positioning in capability-building solutions
- Developed marketing materials for social media and email campaigns.
- Developed and implemented marketing campaigns to increase product awareness.
Content Head
Zealth Health Tech Pvt. Ltd.
04.2023 - 05.2023
- Developed and managed content strategies across multiple digital platforms.
- Oversaw editorial calendar to ensure timely publication of articles and blogs.
- Trained junior writers on best practices in content development and editing.
- Assisted in developing strategies for improving user experience across websites.
Leadership Development Program Associate
AntWalk
05.2022 - 04.2023
- Designed capability-based learning journeys and assessments for mid- to senior-level talent
- Executed leadership development programs across BFSI, Tech, and Manufacturing sectors.
- Researched best practices in leadership development across industries.
- Developed and implemented effective strategies for enhancing leadership capabilities of program participants.
- Created content for various learning materials including manuals, handouts and presentations.
- Developed targeted courses to achieve company training objectives and enhance skills of organizational leaders.
Co-Founder
Catch The Feeling
01.2022 - 01.2023
- Launched a mental health awareness initiative integrating emotional education and therapy design
- Coordinated marketing campaigns using social media and digital platforms effectively.
Counseling Psychologist
AntWalk
08.2021 - 10.2021
- Developed personalized treatment plans for diverse client needs.
- Maintained accurate and confidential client records in compliance with regulations.
Marketing Strategy Consultant
QissaHauz
- Developed full-funnel content strategies and storytelling frameworks various brands.
- Wrote compelling website copy, boosting lead form submissions by 35% post-relaunch.
- Designed visual sales collateral items with Canva, Figma, Visily and other relevant Ai tools for enhancing client pitch effectiveness.
- Created tone of voice and messaging guides for emerging brands, ensuring consistent communication across touchpoints.
- Utilized Generative AI agents to write content prototypes, cutting creative cycles by 40%.
- Guided visual storytelling direction for branding projects, reinforcing brand consistency, and emotional impact.
Product Development Associate
Retailify
- Authored product documents including BRDs, FRDs, PRDs, and UAT test cases, accelerating feature development timelines
- Defined and visualized user journeys and workflows using Visily and Figma, improving cross-team alignment
- Reported and triaged bugs using structured QA documentation, reducing turnaround time for issue resolution
- Assisted in product design and development processes for new items.
Education
M.A. - Clinical Psychology
Noida
NoidaPost-Graduate Diploma - Counselling Psychology
Noida
NoidaB.A. (Hons) - Applied Psychology
Noida
NoidaXII -
Delhi
DelhiSkills
- Product-led growth strategies
- Thought leadership initiatives
- Conversion copywriting techniques
- Strategic narrative development
- UI/UX Designing
- Competitor analysis
- Event marketing
- Product Documentation
- Data management
- Product-led growth strategies
- Thought leadership initiatives
- Conversion copywriting techniques
- Strategic narrative development
- UI/UX Designing
- Competitor analysis
- Event marketing
- Product Documentation
- Data management
Tools
- ChatGpt | Gemini | Grok | Perplexity AI
- WordPress | Wix
- Figma | Visily | Lovable
- Canva | Ideogram | FreePik
- Hootsuite | HubSpot | Google Analytics | Notion | Asana
Connect on LinkedIn
https://www.linkedin.com/in/pratikhyadas/
References
References available upon request.
Timeline
Assistant Manager in Training
BSES Rajdhani Power Ltd.
12.2023 - Current
Marketing Team Manager
AntWalk
07.2023 - 01.2024
Marketing Associate
AntWalk
05.2023 - 07.2023
Content Head
Zealth Health Tech Pvt. Ltd.
04.2023 - 05.2023
Leadership Development Program Associate
AntWalk
05.2022 - 04.2023
Co-Founder
Catch The Feeling
01.2022 - 01.2023
Counseling Psychologist
AntWalk
08.2021 - 10.2021
Marketing Strategy Consultant
QissaHauz
Product Development Associate
Retailify
M.A. - Clinical Psychology
Noida
Post-Graduate Diploma - Counselling Psychology
Noida
B.A. (Hons) - Applied Psychology
Noida
XII -
Delhi
Similar Profiles
Bajrang SharmaBajrang Sharma
Reporting to Chief Network & Operations at BSES Rajdhani Power LimitedReporting to Chief Network & Operations at BSES Rajdhani Power Limited
Pranay SharmaPranay Sharma
Sr.HR Manager at BSES Rajdhani PowerSr.HR Manager at BSES Rajdhani Power
Ashish TiwariAshish Tiwari
Associate IT at Renovation Automation Pvt. Ltd (BSES Rajdhani Power Ltd)Associate IT at Renovation Automation Pvt. Ltd (BSES Rajdhani Power Ltd)
Dhruv MahajanDhruv Mahajan
Assistant Manager - Technology Sales & Solutions at TO THE NEWAssistant Manager - Technology Sales & Solutions at TO THE NEW
SHUBHAM SWARAJSHUBHAM SWARAJ
M365 Technical Support Specialist at SherWebM365 Technical Support Specialist at SherWeb