Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Technical Skills And Certifications
Timeline
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PRATIKSHA CHAVAN

PRATIKSHA CHAVAN

Navi Mumbai

Summary

Experienced Product Manager in banking, managing financial products and services to increase revenue and client satisfaction. Skilled in market research, product development, and cross-functional collaboration. Strong communicator, capable of leading teams and delivering results in fast-paced environments. Develops marketing content for bank staff to improve service, increase sales, and build client relationships. Focused on career growth, good working environment, productivity and maximizing my potential.

Overview

5
5
years of professional experience

Work History

PRODUCT MANAGER

International Banking Group, ICICI Bank
05.2022 - Current
  • Responsible for driving company growth by optimizing customer experiences, tracking financial product performance, understanding market needs, and identifying opportunities for new financial products
  • Led training initiatives for NRI products and procedures, improving team competency, interacting with internal banking stakeholders, and assuring product proposition and regulatory compliance
  • Collaborated with product teams to create and deploy new campaigns to extend NRI customer base and market coverage while evaluating market trends, competitive landscape, and potential for portfolio upgrades
  • Collaborating with marketing teams to develop product marketing collateral such as sales materials, product documentation, and website content for bank employees, to empower them to deliver exceptional service, drive sales, and build lasting relationships with customers
  • Ensuring consistent messaging and positioning across all marketing channels
  • Produce educational videos that provide visual explanations of complex banking concepts, products, and processes
  • Use animation, graphics, and real-life examples to make the content engaging and easy to understand
  • Offer employee training on cross-selling and upselling strategies, provide regular updates on regulatory requirements, compliance policies, and industry standards, and provide scripts, talking points, and scenario-based training to maximize revenue
  • Create FAQs and knowledge bases to address customer inquiries, organize information for easy reference, and develop interactive quizzes and assessments to test employees knowledge of banking products, compliance requirements, and sales techniques

DIGITAL MARKETING INTERN

Dial 4242,Health Wheels
01.2022 - 05.2022
  • Managed social media marketing for Dial4242 startup, including content writing, Google ads, email marketing, and ambulance services advertising
  • Analyzed competitors' SWOT analysis and conducted monthly updates with Google Ads advisor

MARKETING EXECUTIVE

WhatYouTech
12.2022 - 04.2022
  • Skilled in web design, content writing, market research, client meetings, SEO and SEM, data visualization, and research
  • Experienced in flight attendant courses, digital marketing, sales funnel creation, Google ads execution, and managing influencers for a client project

MANAGEMENT TRAINEE

The Outlook Group
04.2021 - 06.2021
  • Lead generation campaigns, CRM management, brand management, digital marketing, and magazine advertising
  • Analyzed business performance, market conditions, SEO, SEM, and managed content engagement for improved brand awareness

COMMUNICATION INTERN

Moolya Foundation
08.2020 - 10.2020
  • Created social media graphics and content for daily postings, interviewed scholars on public policy issues for insights on public affairs

Education

MASTERS OF MANAGEMENT STUDIES -

Sydenham Institute of Management Studies
Mumbai
01.2022

BACHELOR OF TECHNOLOGY -

D Y Patil School of Biotechnology & Bioinformatics
Mumbai
01.2019

Skills

  • Active listening
  • Proficiency in content management
  • Strong time-management skills
  • Strong writing & communication skills
  • Data Analysis
  • Fact-checking skills
  • Adaptability
  • MS OFFICE AND ADVANCED EXCEL
  • USING CANVA FOR GRAPHIC CREATION
  • DATA ANALYSIS USING AI

Personal Information

Gender: Female

Technical Skills And Certifications

  • MS Office and Advanced Excel
  • Using Canva for graphic creation
  • Data analysis using AI

Timeline

MARKETING EXECUTIVE

WhatYouTech
12.2022 - 04.2022

PRODUCT MANAGER

International Banking Group, ICICI Bank
05.2022 - Current

DIGITAL MARKETING INTERN

Dial 4242,Health Wheels
01.2022 - 05.2022

MANAGEMENT TRAINEE

The Outlook Group
04.2021 - 06.2021

COMMUNICATION INTERN

Moolya Foundation
08.2020 - 10.2020

MASTERS OF MANAGEMENT STUDIES -

Sydenham Institute of Management Studies

BACHELOR OF TECHNOLOGY -

D Y Patil School of Biotechnology & Bioinformatics

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PRATIKSHA CHAVAN