Pratiksha Kukreti
Noida
Summary
A young and aspiring media enthusiast seeking a full-time position in the field of entertainment area where I can utilize my knowledge and enhance the fame of the organization with my expertise skills of fast and crisp journalism, there growing along with the company.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Production Head
Yellow Straw Advertising Agency
08.2024 - Current
- Lead and manage a cross-functional team to deliver high-quality advertising production projects, including video production, on time and within budget.
- Oversee the full production process, from concept to final delivery, ensuring alignment with client goals, timelines, and expectations.
- Serve as the primary client contact, maintaining strong relationships and ensuring satisfaction throughout the production cycle.
- Develop and manage project budgets, track expenses, and provide regular budget reports to clients.
- Collaborate with creative teams to bring concepts to life, ensuring seamless execution of both static and video content.
- Coordinate with external vendors, including videographers and post-production teams, managing contracts, timelines, and quality control.
- Ensure all video and content deliverables meet quality standards, brand guidelines, and client specifications.
- Create and manage production schedules for both video and other media projects, prioritize tasks, and allocate resources effectively.
- Proactively resolve issues, respond to feedback, and ensure smooth project progression.
Team Lead, Entertainment
Filmi beat
01.2024 - Current
- Managing and espousing a team of 10 members in conceptualizing various entertainment packages and shows on daily basis over Digital Platform (YouTube)
- Collaborate with Deputy Director to brainstorm and implement ideas for enhancing sales growth and build target audience
- Remarkable growth achieved in revenue and number of subscribers in 5 months
- Work closely with the hosts to better suit writing to their strengths and personality
- Creating, Planning and Maintaining budgets for office rehearsals, performance, facilities setup, and technological advancements
- Assist in the recruitment of new team members and mentoring them in the stage management
Senior Content Creator, Entertainment
Editorji Technologies Pvt Limited
01.2021 - 01.2022
- Generation and creation of entertainment stories reflecting current trends and news to pull an audience into the website and inhouse developed application of Editorji
- Manage all aspects from pre- through post-production, including script writing, casting, shooting, editing, sound mixing, color correction, etc
- To final upload on content management system (CMS)
- Regularly review the social & digital work of our competitors & industry leaders to constantly stay at the forefront of video trends
- Partner with Lead Manager to create consistent video programming calendar and spearheaded initiatives to drive team's professional development
Senior Video Producer and Anchor, Digital
Lokmat Private Limited
01.2018 - 01.2021
- Build and maintain collaborative relationships with all development functions to ensure a best-in-entertainment industry production process and team environment
- Work with the editor and Production team to define the product design vision and execute on that vision with excellence
- Monitor, track and analyze YouTube channel traffic and provide regular reporting on page/campaign effectiveness and make recommendations for improved results
- Development of creative and research-based video content for entertainment
- (YouTube)
- Direct interview of special guests (Political and Entertainment) in front of camera
- Management and anchoring of various Award functions of LOKMAT for entertainment (Red carpet)
Content Writer
India.Com
01.2016 - 01.2018
- Creating research-based entertainment content for online and in print platforms
- Coordinate with other writers in the team and the content manager
- Delivering finished content or drafts within the stipulated time frame
- Leverage industry best practices to churn out new ideas for video content
Reporter
News Express
01.2014 - 01.2016
- Filmed and reported live footage for local events that targeted education, health, and finance
- Evaluated news leads and tips to develop story ideas
- Gathered and verified accurate information regarding articles through interviews, remark as well as research
- Used various social platforms to give updates as well as news stories to the public
Content Writer
India TV
01.2013 - 01.2014
- Worked with internal and external partners to develop and execute content strategies
- Coordinated with subject matter experts for interviews and topic generation
- Created well-researched and stimulating content
Education
Bachelor's -
Journalism and Mass Communication
01.2012
BA - undefined
Political Science
01.2011
Professional Achievements
- Live Coverage of Jamia Milia firing incident, 01/01/20
- Live Coverage of Shaheen Bagh Protests, 01/01/19
- Live Coverage of General Elections, 01/01/15
- Live Coverage of Delhi Assembly elections, 01/01/14
- Live Coverage of Delhi University (FYUP issues)
- Interviews of renowned Bollywood celebs incl. Kareena Kapoor, Akshay Kumar, Vidya Balan, Farhan Akhtar, Nawaz, Nawazuddin Siddiqui, Govinda, Kartik Aryan etc.
- Interviews of renowned political leaders like Piyush Goyal, Ghulam Nabi Azad, Devendra Fadnavis, Nitin Gadkari, Asaduddin Owaisi etc.
- Covered various campaigns like Shri Manush, Mass Marriage, Save trees- Save Life etc.
Certification
Certification course from Miranda House (University of Delhi) and Moving Media Workshop (School of Media Studies) in Electronic Media (Anchoring) with Grade A excellence.
Internships
- One-Month of Internship with ZEE News.
- One-Month of Internship with AAJTAK TV
Today Network.
Video Highlights
- Https://www.youtube.com/watch?v=amHfq6CPMN4
- Https://www.youtube.com/watch?v=rke4gKcYS0c
- Https://www.youtube.com/watch?v=O1A_T16Kcfg
- Https://www.youtube.com/watch?v=yjStpD97r8&t=15s
- Https://www.youtube.com/watch?v=uU97G5XNQD
- Https://www.youtube.com/watch?v=U2BtAzjvds&t=2s
- Https://www.youtube.com/watch?v=XwMqE8lSIw&t=43s
- Https://www.youtube.com/watch?v=p3QAm40SG-8
Timeline
Production Head
Yellow Straw Advertising Agency
08.2024 - Current
Team Lead, Entertainment
Filmi beat
01.2024 - Current
Senior Content Creator, Entertainment
Editorji Technologies Pvt Limited
01.2021 - 01.2022
Senior Video Producer and Anchor, Digital
Lokmat Private Limited
01.2018 - 01.2021
Content Writer
India.Com
01.2016 - 01.2018
Reporter
News Express
01.2014 - 01.2016
Content Writer
India TV
01.2013 - 01.2014
BA - undefined
Political Science
Bachelor's -
Journalism and Mass Communication
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