Pratiksha Kulkarni
UX Researcher
Pune,Maharashtra
Summary
With 7+ years of experience, I specialize in UX research, user-centered design, and product management. I've contributed to 11+ products, including 7+ mobile apps, leveraging qualitative and quantitative research to address user needs and deliver impactful solutions. I am passionate about solving problems and thrive on creating delightful experiences while collaborating with cross-functional teams to drive growth & innovation.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Co-Founder
Swayampoorna Foundation
Pune
09.2019 - Current
- Company Overview: A social foundation that empowers women to start businesses
- Conducted research with 12K+ homemakers, uncovering barriers such as digital illiteracy and social constraints, which led to tailored skill-based opportunities
- Launched 16+ campaigns informed by surveys, gaining 11K new members for the foundation
- Co-founded 3 startups to provide homemakers with opportunities to start their businesses from home: 1. Maan India (E-commerce App), 2. E-Learning App, 3. Storytelling App
- Performed competitor research to identify USPs, features, and marketing tone, aligning products with user needs
- A social foundation that empowers women to start businesses
UX Researcher & Designer, PM, GTM Manager
Aalekkh Advertising Studio & Tech Firm
Pune
05.2019 - Current
- Company Overview: Where I wore multiple hats and worked on various products, from concepts to successful launches
- Spearheaded development with stakeholders and cross-functional teams to launch the Myma app, leading to 100K+ downloads
- Identified post-pandemic user needs through surveys, leading to new features that drove 48% growth
- Tackled trust issues regarding home-cooked food by launching raw-photo campaigns, increasing monthly orders from 35 to 180
- Addressed user availability on messaging platforms by implementing WhatsApp chatbots, reducing operational costs by 24%
- Resolved low subscription rates by improving SOPs, boosting paid users by 197% (from 97 to 288)
- Validated usability designs via focus groups and first-click testing, delivering a high-end product
- Led generative research to uncover usability challenges for low-tech users in banking institutions
- Collaborated with stakeholders to align product requirements, increasing user satisfaction by 70%
- Resolved critical UX issues, improving product reliability by 45% through iterative testing and user-friendly flows & designs
- Conducted research to analyze pain points in document processing for 4K+ users
- Streamlined workflows and boosted daily conversions from 4 to 12 by applying research insights to online campaigns
- Conducted user interviews to understand problems and delivered solutions to 7,800+ users
- Understood user's tech literacy and organized all the participants via WhatsApp-based groups with daily audio-video content delivery
- Applied qualitative methods, including focus groups and interviews, to identify barriers to participation
- Conducted user research to identify pain points and tailored marketing, boosting daily participants by 22%
- Collaborated with Aalekkh's stakeholders to conduct user research and design data-driven campaigns, identifying pain points and user needs
- Informed marketing strategies through research insights, resulting in a 48% savings boost for Chandrapur Urban, ₹42 Cr for Pavanraje Multistate, and ₹76 Cr for OCMS Multistate
- Oversaw video shoots, handling tasks such as scripting, editing, and publishing
- Where I wore multiple hats and worked on various products, from concepts to successful launches
Visualizer, Writer & Graphic Designer
5+ Advertising Agencies
Pune
11.2016 - 05.2019
- Developed branding strategies, designed identities, and created print/digital materials, boosting client visibility and engagement for more than 35 clients
- Executed end-to-end branding for restaurants, classes & businesses, delivering tailored creative solutions which increased 45% business
- Enhanced brand recognition with impactful campaigns and visually appealing designs for diverse clients which gain more than 52% audience
Education
Advanced Certification - Product Management Course
IIT Guwahati
Guwahati, India 01.2025 - Current
Bachelor of Arts - Applied Arts (Advertising)
Dr. D. Y. Patil College of Arts & Crafts
Pune, India 06.2013 - 05.2017
Skills
Strategic Planning
undefinedCertification
UX Foundations: Research (LinkedIn)
Timeline
Advanced Certification - Product Management Course
IIT Guwahati
01.2025 - Current
Co-Founder
Swayampoorna Foundation
09.2019 - Current
UX Researcher & Designer, PM, GTM Manager
Aalekkh Advertising Studio & Tech Firm
05.2019 - Current
Visualizer, Writer & Graphic Designer
5+ Advertising Agencies
11.2016 - 05.2019
Bachelor of Arts - Applied Arts (Advertising)
Dr. D. Y. Patil College of Arts & Crafts
06.2013 - 05.2017
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