Pratiksha Pandey
Gurgaon
Summary
Strategic and innovative professional with a proven track record of driving growth, improving operational efficiency, and delivering impactful solutions. Eager to contribute to a dynamic team and continue advancing my career.
Overview
4
4
years of professional experience
Work History
Assistant Marketing Manager
Otipy Internet Private Limited
Gurgaon
04.2023 - Current
- Led the end-to-end execution of targeted retention campaigns via CleverTap, leveraging push notifications and in-app messaging to boost user engagement, increase feature adoption, and drive repeat usage.
- Designed and Implemented dynamic dashboards in CleverTap to track conversion funnels and pinpoint user drop-off stages, enabling actionable insights and data-driven optimization of retention campaigns.
- Managed and Optimized SMS, RCS, and WhatsApp campaigns to deliver personalized, multi-channel communication strategies that enhanced customer engagement, increased conversion rates, and improved retention.
- Supported demand forecasting efforts, leveraging predictive analytics and inventory insights to maintain wastage below 3%, ensuring efficient stock management, and cost optimization.
- Led A/B testing initiatives across marketing campaigns and product features, optimizing for conversion and engagement metrics, driving a 20% uplift in overall campaign effectiveness.
- Developed and Executed reactivation strategies targeting inactive users, successfully reviving dormant accounts, and driving a measurable increase in overall user engagement.
- Implemented cost-optimization strategies to reduce overall burn, enhancing operational efficiency, and extending runway.
- Planned and Executed flash deals to drive revenue growth and enhance the customer experience through timely, high-impact promotions.
- Orchestrated the successful launch of quick delivery services, handling every stage of implementation to enhance customer satisfaction and operational efficiency.
- Created and Executed targeted coupon campaigns with exclusive offers, driving revenue growth, and fostering deeper customer engagement.
- Monitored competitor pricing to ensure competitive positioning, offering customers valuable pricing on products, while maintaining profitability and market relevance.
Assistant Sales Manager
Otipy Internet Private Limited
Gurgaon
10.2022 - 03.2023
- Handling of the inside sales and field sales teams.
- Generating the adequate number of meetings for field associates for smooth onboarding of new partners.
- Supervising the employees over the day-to-day activities.
- Handling the escalation calls.
- Managing the overall workflow of the workplace.
- Setting up and organizing schedules.
- Discovering and setting up objectives to boost company productivity.
- Drive the basic distribution parameters, such as channel profitability and channel satisfaction.
- Publishing a report of daily coverage and active retailers in the system.
- Maintain overall coverage, along with new area expansion.
Senior Business Development Officer
Otipy Internet Private Limited
Gurgaon
04.2022 - 09.2022
- My primary job for this organization is to create maximum delivery and marketing partnerships, which will eventually bring customers and sales to the company.
- To onboard new partners to generate more sales, to achieve business goals.
- Managing the field team and ensuring maximum onboarding by providing them with meetings and the subsequent required support.
- Handled the complete expansion of the business in new cities.
- Trained and managed a team of 10 to facilitate new city launches under stipulated timelines.
- Work with the KAM department to understand the needs of the partner and ensure quality onboarding for the organization.
- Generate and maintain a strong sales funnel, and be responsible for expanding the franchise network for the company and effectively managing it.
- Keep a great, ongoing relationship with the current partners, and offer new ways to grow the business.
Business Development Officer
Otipy Internet Private Limited
Gurgaon
05.2021 - 03.2022
- Counseling the clients on their business growth.
- Maintaining fruitful relationships with present clients and building relationships with future prospects.
- Designing and overseeing new marketing initiatives.
- Identifying opportunities for new business development, and conducting research on target clients.
- Understanding clients' needs and problems to help them with solutions.
- Meeting and exceeding weekly and monthly revenue targets.
- Acknowledging incoming queries, and building good client relationships.
Education
B.Sc -
Brij Raj Singh Girls Degree College
Prayagraj (Naini)01-2019
Intermediate -
Suman Vidya Niketan Inter College
Prayagraj (Naini)01-2016
Matriculation -
Suman Vidya Niketan Inter College
Prayagraj (Naini)01-2014
Skills
- Decision-making skill
- Effective communication skills
- Microsoft Office Suite (PowerPoint, Excel, Word)
- Clevertap
- Team leadership
- Cost optimization
- Consumer Behavior Understanding
- Marketing program management
- Campaign performance optimization
- Customer relationship management (CRM)
- Customer retention strategies
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Accomplishments
Rising Star Award Achiever, 2022
Star Performer Award Achiever, 2023
Star Performer Award Achiever, 2024
Timeline
Assistant Marketing Manager
Otipy Internet Private Limited
04.2023 - Current
Assistant Sales Manager
Otipy Internet Private Limited
10.2022 - 03.2023
Senior Business Development Officer
Otipy Internet Private Limited
04.2022 - 09.2022
Business Development Officer
Otipy Internet Private Limited
05.2021 - 03.2022
B.Sc -
Brij Raj Singh Girls Degree College
Intermediate -
Suman Vidya Niketan Inter College
Matriculation -
Suman Vidya Niketan Inter College
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