Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Internship
Timeline
Generic
Pratiksha Rawat

Pratiksha Rawat

Gurgaon

Summary

Detail-oriented and results-driven Senior E-commerce Listing Executive at THE BABY TRUNK, with a proven track record of more than 3.5 years in optimizing product listings and enhancing search visibility through strategic SEO practices. With the skills of inventory management and adept at cross-functional collaboration, I excel in driving sales performance while maintaining meticulous attention to detail while listing on channels.

Overview

7
7
years of professional experience

Work History

Sr. E-com Listing Executive

THE BABY TRUNK
GURUGRAM
09.2024 - Current
  • End-to-end management of product listings on multiple e-commerce portals.
  • Creation, updating, and optimization of product titles, descriptions, bullet points, images, keywords, and specifications, as per platform guidelines.
  • Coordination with internal teams (Marketing, Warehouse, Inventory) for smooth listing processes.
  • Managing new product launches and ensuring correct product categorization and tagging.
  • Performing SEO keyword research to improve product search rankings.
  • Collaborating with marketing teams for promotional activities, campaigns, and A+ Content creation.
  • Analyzing traffic, conversion rates, and sales reports to improve listing performance.

Category Executive FS Life

Fable Street | PinkFort
11.2022 - 07.2024
  • Maintaining an organized and visually appealing online catalog on the Marketplaces i.e. Myntra, Nykaa fashion, Tata CliQ, Ajio and Amazon.in as well as solving the Myntra PMR, PCR issues, Amazon suppressed issue and so on for other MPs.
  • Creating Amazon variations (size-color name, size name & so on), brand pages and A+ Content on amazon.in, size chart on amazon for new products, maintain active style count reports of the products on different MPs.
  • Implementing systematic approach to categorizing and tagging products to enhance search ability and navigation, regularly updating product information, prices, and availability to reflect real-time changes and promotions.
  • Primarily responsible for the development and delivery of insights generation to enable the marketplace team to achieve sales targets, Surveys other brand sites, comparing product assets and merchandising functionality to our site.
  • Run daily/weekly/monthly reports related to sales and inventory, flash revenue on hourly basis across all the marketplaces also maintaining Day on Day inventory and sales report of the new Launches/Collections for tracking their sales if they are doing well and driving a good Sales.

Ecommerce Executive

New V.K. International (A.T.U. All Things Uber Nice-Kids wear Fashion Brand)
Gurugram
03.2019 - 10.2022
  • To upload products on various online portals like Amazon.in, Myntra, Jio-mart, TatacliQ etc, manage inventory/ stock and ensure all digital platforms reflect accurate stock counts.
  • Uploading products via WordPress on the company's official website, handling inventory management according to product availability.
  • Maintain Po's for the orders coming from portals like Amazon, Myntra, Jio-Mart and company website for the factory reference.
  • Manage individual and bulk listings and ensure all products are up-to-date on the website, range development by explaining the buyer's requirement to the master, suppliers and tailors to ensure that the right sample is being delivered.
  • Buyer handling (Europe based)- Danafae, DYR, FIXONI, TOC (Products: Kids wear, Home furnishing.
  • Basic Cataloging on various Marketplaces
  • Hands on experience in WordPress.
  • Fashion Merchandising.
  • Adobe Photoshop, Adobe InDesign.
  • Lab dips and sampling.
  • Trims and accessories knowledge

Ass. Merchandiser

Ess and Bee International (High Fashion Garment Export House)
Gurugram
07.2018 - 01.2019
  • Buyer Handling (US based)- Schwab, Witt, Baur, Damart.
  • Products- Women's Wear.
  • Product development and sampling.
  • Time and Action Planning.
  • Range Development.
  • Correspondence with Buying House.

Education

Bachelor of Science - FASHION DESIGNING

KUKREJA INSTITUTE OF MANAGEMENT & TECHNOLOGY
Dehradun
01.2018

Completed 10th and 12th -

SARVAGYA SR. SEC PUBLIC SCHOOL
Roorkee, UK
01.2015

Skills

  • Cataloging on various marketplaces
  • Inventory flow on Uni-commerce
  • Basic knowledge of Shopify
  • Product pricing, inventory, and stock management
  • Brand Page and A Content
  • Competitor Analysis & Benchmarking
  • Tools: MS Excel (VLOOKUP, Pivot Tables, Conditional Formatting), Google Sheets, and Smart Excel
  • Adobe Photoshop
  • SEO: E-commerce SEO, Keyword Research
  • Soft skills: attention to detail, time management, coordination, analytical thinking, problem-solving, adaptability

Hobbies and Interests

  • Exploring new places.
  • Exploring new fashion trends.
  • Listening to songs.
  • Love to watch psychological thriller movies.
  • Traveling in the mountains.

Internship

BINDU IMPEX PVT LTD, Madame, Monte-Carlo, Chandamama

Timeline

Sr. E-com Listing Executive

THE BABY TRUNK
09.2024 - Current

Category Executive FS Life

Fable Street | PinkFort
11.2022 - 07.2024

Ecommerce Executive

New V.K. International (A.T.U. All Things Uber Nice-Kids wear Fashion Brand)
03.2019 - 10.2022

Ass. Merchandiser

Ess and Bee International (High Fashion Garment Export House)
07.2018 - 01.2019

Bachelor of Science - FASHION DESIGNING

KUKREJA INSTITUTE OF MANAGEMENT & TECHNOLOGY

Completed 10th and 12th -

SARVAGYA SR. SEC PUBLIC SCHOOL

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