Pratiksha Shewale
Pune
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, team building, stakeholder relations and campaign optimization. Bringing 2.5 years of hands-on experience in SEO optimization, social media marketing, Facebook Ads, local SEO, video script development, and video production. Seeking to leverage proven skills in digital strategy development and execution to contribute effectively to achieve exceptional results on tight timetables.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
Upscale Media Pvt Ltd
Pune
02.2022 - Current
- Developed and implemented SEO strategies that improved organic search rankings and increased website traffic by 50%. Keyword research, link building, and content optimization, significantly enhancing site authority from 0 to 20.
- I’ve worked on a range of product and service websites, including Adbanao (a festival poster maker app), Accucia (an IT service platform), Elevator Plus (elevator management software), ReloTech (relocation software), and Vbizcard (a digital business card).
- Produced video content from conceptualization to final editing, ensuring alignment with brand guidelines and marketing objectives.
- Spearheaded influencer marketing campaigns, collaborating with industry influencers to enhance brand visibility and engagement.
- Successfully handled social media accounts for 30+ clients, ensuring consistent growth in followers and engagement across platforms.
- Analyzed customer feedback from various sources to improve user experience.
- Analyzed customer feedback from various sources to improve user experience.
- Conducted market research to identify trends in industry sectors relevant to the company's products or services.
- Developed promotional materials for webpages, emails, newsletters and other digital mediums.
- Created content for website, social media accounts, email campaigns and other digital channels.
- Assisted in the development of online advertising campaigns to generate leads and increase brand awareness.
- Tracked competitors' activities in order to stay ahead of the competition in terms of innovations in the field of digital marketing.
- Collaborated with design teams to create visually appealing graphics for websites and social media posts.
- Developed and implemented multi-channel digital marketing strategies.
- Drafted reports to summarize key metrics related to website traffic and conversions.
- Monitored performance of campaigns using analytics software such as Google Analytics.
- Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
- Collaborated with external agencies and vendors to enhance digital marketing efforts and leverage external expertise.
- Managed and optimized PPC campaigns across various platforms, including Google AdWords and Bing, to maximize ROI.
- Managed budgets (up to Rs. 70 Lacs) for digital marketing campaigns, ensuring efficient allocation of resources to maximize results. (60% improvements in leads)
- Planned and facilitated meetings to share marketing plans and explain future business goals.
Education
Bachelors in Electronics And Telecommunication Engineering -
North Maharashtra University
ShirpurSkills
- Search Engine Optimization
- Google Analytics expertise
- Google Analytics Setup
- Pay-per-click advertising
- Google Analytics
- Product Promotion
- Campaign Performance Tracking
- Salesforce CRM Software
- Market Research Analysis
- Calendar Management
- Market Research
- Brand Promotion
- Professionalism
- B2C Marketing
- Teamwork and Collaboration
- Marketing Plan Development
- Staff Monitoring
- Social Media Marketing
- Local SEO
- Video Script Development
- Video Production and Editing
Accomplishments
- Appreciation Award for in September'22 for Work done in Social Media Marketing, Campaign and commendable contribution to Business
Certification
- Advanced Digital Marketing from Training Institute of Pune (TIP) from Mar'21 to June'21
Timeline
Digital Marketing Executive
Upscale Media Pvt Ltd
02.2022 - Current
Bachelors in Electronics And Telecommunication Engineering -
North Maharashtra University
- Advanced Digital Marketing from Training Institute of Pune (TIP) from Mar'21 to June'21
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