Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
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Pratiksha Shinde

Manager Media Analytics
Pune,MH

Summary

Love data and how it can tell a story. Market research enthusiast delivering advanced analytical work for clients, using statistical analysis on a large array of data to identify brand performance across crossmedia that generate business impact for our clients. Eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Collaborative with excellent interpersonal and communication skills. Self-motivated with desire to advance professionally as evidenced by continuing education in Analytics domain.

Overview

3
3
Languages
2
2
years of post-secondary education
3
3
years of professional experience

Work History

Manager Media Analytics

Kantar
Mumbai, Maharashtra
04.2021 - Current
  • Work as a Single point of contact. Responsibilities include – the ability to organize, track and deliver multiple tasks or projects on time.
  • With an emphasis on Customer Insights (quantitative) and brand performance, also posses understanding of both qualitative and quantitative primary research methodologies.
  • Accountability to Project Management and training new interns, junior team members.
  • Ability to work with all levels of employees. Decision making.
  • Exceeded goals through effective task prioritization and great work ethic. Actively listened to clients, handled concerns quickly and escalated major issues to supervisor.
  • Led LATAM client service team in delivery of business insights by running projects smoothly, highlighting issues, analyzing information and providing solutions, resulting in increased crossmedia learning, client satisfaction and increased studies( projects) in upcoming quarters.

Associate Research Manager( Media Analytics)

Kantar
Mumbai, Maharashtra
04.2019 - 03.2021
  • Understand, interpret, and analyze brand campaigns on crossmedia, secondary findings, and client reported data while providing reach, frequency and GRPs with impacts for cross media's based on activity of brands using various statistical concepts like correlation, regression, clustering in SPSS, MS Excel macros, web tool BEAST.
  • Using sets of survey data and media data inputs (both qualitative and quantitative) understand the activity of brands, surveyed response from consumers, organization of information sets to support R&F and modeling and other deliverables relevant to client objectives.
  • Participation and a presenter in training and development initiatives.
  • Conducted a training session on tips and tricks to stay organized at workplace out of self-interest.

Teaching Associate

Savitribai Phule Pune University, Pune University
Pune, Maharashtra
09.2018 - 03.2019
  • My responsibilities included assisting the faculties in conducting and assessing the tutorials for the required subject (First semester: Linear Algebra and Distribution Theory; Second semester: Bayesian Inference and Analysis of Clinical Trials).
  • Additionally, I was an instructor for an interdisciplinary service course “Introduction to statistics” for the postgraduate and PhD research students from non-statistical background from the university.

Education

Master of Science - Statistics

2018/ T.C. College Affiliated To Pune University
06.2016 - 04.2018

Skills

Market Research Enthusiast

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Accomplishments

  • Achievements: Presented a research paper on my M.Sc. Project at the International Conference on Computer Age Statistics (ICCAS) organized at Savitribai Phule Pune University (SPPU) entitled “Modelling rainfall in different rainy nakshatras: A Markov Chain Approach”.
  • Training and Symposium attended: 1. AISSP organized at NISER, Bhubaneswar from 25th June- 21st July 2018. 2. ICCAS organized at Pune by the Department of Statistics, SPPU and Indian Statistical Association from January 3rd to 5th 2019.

Interests

Reading self development books, fantasy novels

Watching movies, Discovery and Nat Geo shows, cooking shows

Altruism

Timeline

Manager Media Analytics

Kantar
04.2021 - Current

Associate Research Manager( Media Analytics)

Kantar
04.2019 - 03.2021

Teaching Associate

Savitribai Phule Pune University, Pune University
09.2018 - 03.2019

Master of Science - Statistics

2018/ T.C. College Affiliated To Pune University
06.2016 - 04.2018

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Pratiksha ShindeManager Media Analytics