Open To Work
Pratikshya Garabadu
Gurgaon
Summary
Innovative copywriter with a focus on executive storytelling and multimedia content creation. Known for attention to detail and a collaborative spirit, consistently delivering high-quality marketing materials that resonate with target audiences.
Overview
6
6
years of professional experience
Work History
Creative Copywriter
Edelman India
Gurgaon
12.2022 - Current
- Drove executive and leadership storytelling for global B2B brands, translating complex business and technology narratives into clear, high-impact social content.
- Conducted market research to understand target audiences, and industry trends.
- Collaborated with graphic designers to create visuals that supported the written content.
- Participated in brainstorming sessions to generate creative concepts.
- Developed creative copy for a range of marketing materials, including brochures, advertisements, product packaging and web content.
- I wrote video scripts for digital films and influencers.
- Clients handled: Qualcomm, Snapdragon, HPE, AT&T and Logitech
Copywriting Intern
Edelman India
Gurgaon
05.2022 - 06.2022
- Developed engaging copy for social media campaigns and client communications.
- Collaborated with team members to brainstorm creative concepts and messaging strategies.
- Researched industry trends to inform content creation and enhance audience engagement.
- Assisted in creating blog posts and articles to promote client initiatives effectively.
- Managed content calendars to ensure timely delivery of marketing materials.
- Participated in client meetings to understand project goals and align messaging accordingly.
- Clients handled: Kurkure, Taco Bell, Flipkart, Snapdragon.
Copywriting Intern
Contract
Mumbai
03.2020 - 06.2020
- Developed engaging content for various digital platforms and marketing campaigns.
- Collaborated with design teams to create cohesive promotional materials and brand messaging.
- Created compelling product descriptions that aligned with customer needs and preferences.
- Composed effective copy for websites, blogs, email campaigns, and social media posts.
- Launched an in-house brand, 'Bandeya,' for Shopper Stop.
Education
Master of Arts - Integrated Marketing Communication
Delhi School of Communication
New Delhi, India04-2023
Bachelor of Arts - Journalism And Mass Communication
Bennett University, A Times of India Initiative
Greater Noida, India03-2021
MBA - Marketing Management
Narsee Monjee Institute of Management Studies
Mumbai IndiaSkills
- Executive storytelling
- Market research
- Creative copywriting
- Video script writing
- Social media strategy
- Content calendar management
- Brand messaging
- Digital marketing
- Audience engagement
- Team collaboration
- Attention to detail
- Critical thinking
- Social media copywriting
- Email campaigns
- Multimedia content creation
- Thought leadership content development
Languages
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Odia
Native
Native
Affiliations
ChatGPT, Perplexity, Office 365, Grammarly, Hootsuite, Canva, Figma, Statista/Google Trends.
Work Preference
Job Search Status
Open to workWork Type
Full TimeContract WorkLocation Preference
RemoteHybridSalary Range
₹90000/yr - ₹200000/yrTimeline
Creative Copywriter
Edelman India
12.2022 - Current
Copywriting Intern
Edelman India
05.2022 - 06.2022
Copywriting Intern
Contract
03.2020 - 06.2020
Master of Arts - Integrated Marketing Communication
Delhi School of Communication
Bachelor of Arts - Journalism And Mass Communication
Bennett University, A Times of India Initiative
MBA - Marketing Management
Narsee Monjee Institute of Management Studies