Pratima
Summary
Certified Paid Search & Programmatic Expert with 8 years of Experience.
- Experienced with managing high-value client accounts and developing long-term business strategies.
- Utilizes relationship-building techniques and effective communication to meet and exceed client expectations. Track record of strong negotiation skills and strategic planning, ensuring sustained business growth and client satisfaction.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Account Manager
Dentsu Media Global
06.2022 - Current
- Leading the team to handle Media Planning, Media Buy, implementation, and evaluation of Paid Search Platforms for Accor Global Client
- Key Search Account Management
- Requirement Analysis and Optimal Solution Recommendations based on Market Research and Trend Analysis
- Help On and Off Shore team with reviewing Search Campaign performance, meticulously analysing data trends, and crafting strategic marketing recommendations
- Introduction, campaign planning, launch of new experiments and ensuring the optimal usage of media budget towards maximum lead generation
- Strategically align client's key performance indicators (KPIs) with Digital Media Solutions to unlock incremental value and achieve exceptional results
Account Manager
Dentsu Media Global
06.2022 - 09.2023
- Managed the Media Planning, Campaign Building & Management for Multiple Clients including Accor Hotels and Phillips etc
- Google Ads Certification: Search, Display, Video & Shopping
- Paid Advertising: Paid Search Strategy, Media Planning & Media Buying
- Media Planning & Brand Development
- Campaign Management & optimization
- Performance Analysis & Reporting
- Team Management & Handling
- Excellent Collaboration & Communication Skills
- Client Handling
- Strategy & Execution
- Account Management, Brand Management, Media Planning
- Data Analysis, Performance Management for Onshore Clients
- Leading Search Marketing campaigns on Google Ads, Bing Ads, Search 360
- Leading Day-to-day campaign management including updating bids, budget pacing, creating media plans for different brands, monitoring profitability and more
- Lead Generation Campaign Creation, Audience Analysis and maximized revenue
- Performance Management & reporting
- Handling Teams On and Off Shore
Process Trainer (Google Ads)
COGNIZANT TECHNOLOGY SOLUTIONS PVT. LTD
12.2018 - 06.2022
- Actively led a Team of 20-25 new hire associates, trained them for Google Ads & Google Analytic, Google Search Specialization
- Maintaining reports and creating Individual Development Plans for each trainee during their Nesting
- Training & evaluating agents on Quality Framework: Compliance & Workflow
- Worked on monthly TNA and planning trainings to work towards the TNI
- Develop explicit content & Instructional Design for product learnings
- Created, refined and delivered a new hire on-boarding program across global Centres
- Collaborate with training team and management across site to identify operational deficiencies and development, gavesolution oriented, measurable training and high-performance delivery
- Delivered dynamic trainings sessions (customer service, soft skills, process training, refresher training, etc.) across the enterprise to a diverse learning audience
- Ensured effective knowledge transfer via an assortment of teaching techniques, assessment tools and continuous improvement opportunities
Olympus LCS Specialist (Google Ads)
COGNIZANT TECHNOLOGY SOLUTIONS PVT. LTD
08.2017 - 12.2018
- Specialist: PPC campaign management, optimization & expansion for clients T-Series, Voot, Maruti, Vivo, Sony, Ferns & Petals etc
- PPC Campaign performance assessment for big agencies like GroupM, Sokrati etc
- Ad Copy writing and split testing
- PPC Keyword creation, implementation & expansion
- Landing page analysis
- Competitor analysis
- Also acted as floor SME, handled a team of 12 agents and at the same time met consistent results
- Nominated in Google Newsletter for appraisal from the client
Senior Process Executive (Google Ads)
COGNIZANT TECHNOLOGY SOLUTIONS PVT. LTD
05.2016 - 08.2017
- Managed advertisers' Google Ads/Merchant/Analytics account including their campaigns that would help them promote their advertisements on Google Search Engine over call
- Calculated best practices to obtain the maximum return on investment through clicks, impressions and overall customer engagement
- Generated extensive digital marketing analytics including, but not limited to, trend analysis reports, subscriber engagement reports, growth reports, and ROI tracking
- Recipient of multiple positive reviews acknowledging dedication to excellent customer service
Process Executive, Amazon
Concentrix
05.2016 - 08.2017
- Worked as Seller Support Executive for Amazon.co.uk
- Helped sellers with their product listing on seller portal and live changes in the listing
- Troubleshooting of different product disapproval issues
Education
Bachelors - Mass Communication
Patna Women's College, Patna University
01.2016
Class 10th & 12 -
Kendriya Vidyalaya I.O.C Barauni
01.2012
Skills
Google Ads Certification: Search, Display, Video & Shopping
Paid Advertising: Paid Search Strategy, Media Planning & Media Buying
Media Planning & Brand Development
Campaign Management & optimization
Performance Analysis & Reporting
Team Management & Handling
Excellent Collaboration & Communication Skills
Client Handling
Strategy & Execution
Training
- Trained Digital Marketing Specialist.
- Public Relations and Corporate Communication at Indian Oil Corporation.
- Reporting and Editorial Content Writing with National Daily Newspaper 'Daily News Activist'.
Certification
- FACET Certified
- Google Ads Certification: Search, Display, Video & Shopping
- DV360 Certification
Timeline
Senior Account Manager
Dentsu Media Global
06.2022 - Current
Account Manager
Dentsu Media Global
06.2022 - 09.2023
Process Trainer (Google Ads)
COGNIZANT TECHNOLOGY SOLUTIONS PVT. LTD
12.2018 - 06.2022
Olympus LCS Specialist (Google Ads)
COGNIZANT TECHNOLOGY SOLUTIONS PVT. LTD
08.2017 - 12.2018
Senior Process Executive (Google Ads)
COGNIZANT TECHNOLOGY SOLUTIONS PVT. LTD
05.2016 - 08.2017
Process Executive, Amazon
Concentrix
05.2016 - 08.2017
Class 10th & 12 -
Kendriya Vidyalaya I.O.C Barauni
Bachelors - Mass Communication
Patna Women's College, Patna University
Similar Profiles
Shubham BHATTShubham BHATT
Senior Business Manager at Dentsu X (Dentsu Advertising & Media Services Pvt. Ltd.)Senior Business Manager at Dentsu X (Dentsu Advertising & Media Services Pvt. Ltd.)
ASHISH MEHTAASHISH MEHTA
Associate Business Director- Media Planning, Buying and Strategy at Dentsu Media Pvt LtdAssociate Business Director- Media Planning, Buying and Strategy at Dentsu Media Pvt Ltd
MOHAMMED HANIF SHAIKHMOHAMMED HANIF SHAIKH
SENIOR ORM EXECUTIVE at WAT MEDIA A PART OF DENTSU AGEIS NETWORKSENIOR ORM EXECUTIVE at WAT MEDIA A PART OF DENTSU AGEIS NETWORK
Peter EvelethPeter Eveleth
Senior Account Manager at Corporate Technologies LLCSenior Account Manager at Corporate Technologies LLC
Elias NegronElias Negron
Senior Account Manager at Robert Scott ConsultingSenior Account Manager at Robert Scott Consulting