Pratishtha Dehariya

Developing and executing the vision and strategy to continue to built and grew performance for one of our flagship CPG clients Hindustan Unilever.

Have a strong understanding of cross channel media strategy strategic conversations on Media and communication planning

Orchestrating a comprehensive strategic approach tailored to fulfill the client's business objectives and strategies, supervising annual planning alongside the client team.

Implemented new ways to work with the client. Motivated internal team to come up with new ideas, partners, and solutions for these brands

Engaging with various stakeholders, including suppliers, Platform/partners, and media owners.

Building a performance oriented, motivated team, designed to deliver to client needs and company goals.

• CLIENTS: Volkswagen, Skoda, Audi, Porsche, HSBC, Diageo, Cipla, Leadschool
• Responsible for driving scale and efficiency in Search, Social and programmatic business across West and South market.
• Participating in new business acquisitions by being a part of the pitches and client on-boarding across digital platforms.
• Playing a major role in defining digital growth and creating success road maps across all the clients.
• Mentoring and training a team of associate directors, team leads and managers with an approximate team size of 11-15 people.
• Responsible to create and train the team on the platform best practices and new platform feature launches. Helping the team to upskill themselves.
• Playing a major role in hiring the team to make sure to create an efficient team for PHDs business.
• Single point of escalation for the digital team and responsible to resolve any challenges coming in.
• Working closely with Sales/ Business teams, Media Planners, other internal stakeholders to create a better brand strategy.
• Responsible of accessing the accounts and run a maturity audit to understand the client requirement better and help them with efficient solutions.

• PLATFORMS: DSP: DV360, Rocketfuel, The Tradedesk, Amazon DSP
• Adservers: Doubleclick campaign Manager, Sizmek
• Search: Adwords
• Facebook: Facebook ad manager and audience network
• CLIENTS: L'Oreal IN, Reckitt Benckiser, Samsung, LG, TWV, Samsung, Inshorts, Jagran GNI, BloombergQuint and The Hindu GNI project, Social Swag Tenure,
• Analyzing large data sets/reports and providing insight and expertise for clients on our products and offerings.
• Collaborate with a Digital Marketing, Project Management, Consulting,Training, Sales and Business Ops Teams on ad-hoc projects.
• Guide career development for team members, including facilitation of project work across non-accounts teams (business operations, product, sales, etc) Helping to strategize and improve our account management teams' processes and operations as MightyHive continues to grow at a rapid pace in collaboration with other Media Directors First point of coverage as needed: Regionally for different projects, Executional for other departments/functions (Operations, Recruiting, Training, Finance, Sales) Training the client on different platforms and help up-skilling the internal teams.
• Supporting sales team with pre-sales and marketing efforts.
• Project Management, Delivery, and activation Director – Programmatic Media.

• PLATFORMS: DSP: DV360, Rocketfuel, The Tradedesk Adserver: Doubleclick campaign Manager, SizmekSearch: Adwords, Facebook ad manager and audience network
• DMP: Adobe audience manager, Sizmek data hub, Lotame
• Reporting tool : Datorama, Google Data Studio, Omniture
• Ad verification: MOAT, IAS, Peer39, Nielsen DAR, Comscore
• CLIENTS: Hindustan Unilever,VWG, ABinBev, HSBC, Ferrero, Cipla, DHL, TikTo
• Led programmatic agenda with clients including pitching, on-boarding, L&D and upskilling. Leading, Managing and mentoring a team of programmatic campaign managers/ traders and planners.
• Collaborated and Co-Developed client strategies, annual account plans, and marketing solutions with Mainline & Digital Planning Teams.
• Developed successful audience segmentation and optimization strategies.
• Worked on process implementation and management across multiple teams for efficient internal and external deliverable on Plan, Media, efficiency and billings.
• Was responsible for publishers and data partner relation management.
• Managed hands-on execution of day-to-day performance of client campaigns.
• Trained and mentored a team of planners and traders on programmatic as a subject matter and advance programmatic strategy and trading

• Led a team of Sales and Account Managers.
• Worked on Testing, Planning, and implementation besides providing relevant usability inputs to sales, tech, creative, content and design teams Testing, Planning and implementation besides providing relevant usability inputs to sales, technical, creative, content and design teams Training – To Internal Teams and Clients.
• Complete Management of Sales Operations, team workflow & processes, MIS, Analysis, Billing.
• Organized induction programs and impart training with reference to Various parameters, latest advances in the Ad serving technologies, workflow, Targeting Parameters.
• Involved in Pre-Sales Discussions & Client Presentations.

• CLIENTS : Direct Advertisers: Samsung (global), Sony (global), Airtel Agency: Isobar, Starcom, Dentsu etc and publisher accounts: Indiatimes, TOI, Yahoo, MSN, Dainik Jagran
• Led the Account management function for Sizmek suite of products.
• Collaborated with sales and implementation of digital campaigns across the region.
• Responsible for scheduling regular product training and campaign analysis presentation for clients Worked closely with the sales team to help drive new accounts, by demonstrating all the products available, and how it will be helpful for clients to monetize.
• Worked on preparing quarterly and yearly strategy for the region, to ensure achieving projected growth with respect to target revenue.

CLIENT: Google, Inc

• Core responsibilities included new campaign setup and optimizations.
• Assisted Account Managers in scheduling the campaigns and providing EOC reports on request.
• Key Responsibilities - Traffic and manage online advertising campaigns on servers (Such as DFP or XFP).
• Uploaded and tested banner ads, video ads and third-party tags to YouTube to ensure that they meet specification and policy requirements.
• Worked with inventory team and forecasted requirements.
• Worked on process & training documentation., for YouTube-APAC(AU region).
• Core responsibilities included new campaign setup and optimizations.
• Assisted Account Managers in scheduling the campaigns and providing EOC reports on request Traffic and manage online advertising campaigns on servers (Such as DFP or XFP).
• Uploaded and tested banner ads, video ads and third-party tags to YouTube to ensure that they meet specification and policy requirements.
• Worked with inventory team and forecasted requirements Interacted with internal sales and operations teams to ensure successful advertising campaigns.
• Conducted training both offshore and onshore teams & QAing their work.
• Worked on process & training documentation.

• Build, Execute and Maintain PPC Search (Google Ad word) & Display Ad Campaigns (Adsense).
• Worked on competitor analysis which includes competitor ad copy analysis, search trends and analysing the benchmark reports.
• Measure various account components like Campaign performance, Ad group, Ad copy performance, keywords & Placement performance, Search Query Performance and over all account performance.
• Creating daily & weekly search reports for clients from DART (DFA), Omniture, Marin, Google, Yahoo and MSN.
• Gained knowledge of Search Engine Optimization (On Page and Offpage), HTML5, Adobe Flash, Google Web Developer, Mobile Creative DFA/DCM, XFP, DSM, BART, DoubleClick Studios, Atlas, Media Mind and other in- house tools Highly organized and able to prioritize assignments.