Pratush Vatsal
New Delhi
Summary
Tech-oriented & passionate marketing coordinator with more than 7 years of direct experience of Google, Facebook ads & other social media platform tools. Interested in a digital marketing manager job at your organization in order to continue my career progression & bring an advanced work ethic and professionalism
Overview
10
10
years of professional experience
Work History
Associate Manager - Performance
Publicis Groupe
01.2022 - Current
- As a Paid Media Associate Manager create and manage campaigns on various Search, Display, and Social platforms like Google, Facebook, LinkedIn & Insta platform
- Guide media and creative strategy, planning, and implementation of campaigns to deliver against Key Performance Indicators
- Manage workflow and responses to ensure agreed deadlines are met and service level agreements are followed along with executing tasks with 100% accuracy
- Handling APAC, US & EMEA markets, end-to-end campaign execution, and client servicing
- Articulate & synthesize data to the internal team for continued pacing performance & optimization of paid campaigns through performance analysis, A/B testing, quality score improvement, keyword management, and optimization strategies
- Campaign Setups, Trafficking, Optimization, and Monitoring for different geographical regions
- Managing 3rd part tools for smooth planning and execution
- Collaborate with clients & upper management, leading calls & face to face meetings to identify their priorities & deliver compelling task execution on time, on strategy & under budget.
- Provided clients with paid media recommendations and optimization strategies that align with objectives
Subject Matter Expert
Cognizant Technologies Solutions
07.2018 - 01.2022
- Campaign Optimization & Management, Google Ads Interface and Editor
- Develop data-driven analysis & campaign optimization recommendations & implement them through ICS & Editor to meet campaign goals
- Monitors campaign pacing & analyzing campaign performance on a regular basis to determine adherence to budget & performance goals
- Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments
- Produced and submitted weekly reports outlining progress against KPI objectives
- Implemented different strategies with the team to achieve our objective
- Tested landing pages & formulated plans to keep conversion rates consistent.
Campaign Optimizer and Analyst
GlobalLogic Technologies Ltd.
02.2014 - 07.2018
- Google Ads Campaign Management, Optimizing and Analysis
- Creating Campaigns, Extensions & Ads
- Undertaking process improvement initiatives for the Quality Assurance Process while ensuring website authenticity from which the information is crawled to Google's Knowledge Panel
- Reviewing the quality of the information displayed in Google's Knowledge Panel (KP) using different tools
- Used multiple platforms to collect relevant online activity data and translated them into key information for Google Knowledge Panel
- Analyzing trends in the learning curve of the classifier introducing new methods to improve upon quality and interacting with clients to give them feedback regarding newly launched tools and reporting bugs.
Education
Bachelor of Technology - Electrical, Electronics And Communications Engineering
MCSGOC Group of Colleges
07.2013
CBSE -
St, Mary's Convent School
Gajraula06.2009
Skills
- Optimization Techniques
- Google & Bing Ads
- Social & Search Marketing
- Client Servicing
- Quality Management
- Training & Mentoring
- Kenshoo ( Skai )
- Google Analytics
- Data analysis & research
- SA 360
- MS Excel & CRM Tools
- Google (Looker) Studio
- Report Automation
- Keyword Research
- Strategic Planning And Execution
- Marketing Tactics
- Team Collaboration And Leadership
- Brand Promotion
Accomplishments
- Awarded Best Mentor by Cognizant in 2019.
- Awarded Extra Mile by Publicis in 2022, 2023
- Google Ads Certified In Search, Display, Video & Search Ads 360
Personal Information
- Date of Birth: 11/16/1990
- Nationality: Indian
Languages
- English
- Hindi
Timeline
Associate Manager - Performance
Publicis Groupe
01.2022 - Current
Subject Matter Expert
Cognizant Technologies Solutions
07.2018 - 01.2022
Campaign Optimizer and Analyst
GlobalLogic Technologies Ltd.
02.2014 - 07.2018
Bachelor of Technology - Electrical, Electronics And Communications Engineering
MCSGOC Group of Colleges
CBSE -
St, Mary's Convent School
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