Pratyaksh Sharma

• Leading Brand (B2C ) and Trade (B2B) marketing | Pan India
• Improved MAU from 30.5 M to 32.7 M (July 25) | Organic Led
• M3+ Partner retention Improvement 81% to 86%
• CLM Strategy for Paid and Non paid Medium
• Corporate PR initiatives like Linkedln, Thought leadership Articles etc
• Inorganic Search relevance through Content building
• Complete Content & Design Ownership
• Built In house social team with 2% + Organic Engagement
• Media & Creative agency management

• Owning every consumer touch point Including Online and Offline
• Building new Brand identity for Olx india including brand key, guidelines, positioning, values and consumer persona
• Ownership around brand KPIs including awareness, consideration and preference
• Social Media content & creative strategy to build daily brand visibility, awareness and engagement
• Established performance metrics for social media to evaluate campaign success, impact : Engagement up by 20%, Followers up by 15% across platforms
• Unlocked organic Growth opportunities currently adding 95k+ sessions per month
• Launched Franchise model for Bikes and Mobile categories
• Leading Customer & dealer research, currently building Brand Track, UI/UX and consumer sentiment research modules
• Seo Content strategy, on and off platform contributing to 2x impressions & 2x Clicks Growth
• Building category monetization Strategies by offering Wholesome Solutions to consumer
• Traffic ownership with Current MAU at 30M Users & 250 M Sessions (App + Web)
• CRM engagement KPIs are owned by brand, Improved CTR by 50%
• Planning B2B marketing initiatives for acquisition and retentions of dealers across categories
• Ownership around category and city launches
• Creative communication Planning for CRM, SEO & Intra organization
• Overall Marketing Budget ownership
• Agency managed includes Creative, social & research

Additional Responsibilities taken up :

• Grew New Users by 4x and activated Non transacting users by 2x
• Lead programmatic Brand Campaigns Aimed at building Reach through DSPs like DV360, Vserve , Media Math Etc
• Planned 3 National Brand Campaigns for Pharma, Consult & Diagnostics Business units
• Media Mix included TV, Radio, hyper local Outdoor & Programmatic campaigns
• Lead Branding for Partner Doctors Programs Pan India
• Owner of Brand KPIs across digital and Offline Platforms including Awareness, consideration and preference.
• Improved team performance by providing comprehensive training and fostering a collaborative work environment.
• Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
• Leading all Social Channels including Facebook, Instagram & Youtube

• Founding Marketing Member
• Planning and executing National Brand Campaigns across TV, Print, Outdoor, Meta, Youtube, Google ads
• Achieved 90% + Score for Awareness, Consideration & preference (Brand KPI)
• Leading creative development for Offline(Outdoor, Print, radio, TV) and Online (Meta, YT, Google ads, Performance, CRM) Mediums
• Responsible for Media Planning & Brand PNL
• Leading team of 25 which includes Design Studio and Content team
• Responsible for Brand Alliances & Influencer Marketing
• Social Media Content Strategy & Media Promotions
• Owned Consumer Research delivering Insights through Brand track, Industry benchmarking, Use case studies , A/B testing Etc
• New Category / Service Launches

• Managing Digital Brand & B2B Franchise Marketing
• Planning Occasion & Thematic Campaigns to Drive User Engagement & Branded Traffic
• Campaigns setups on Meta and Google ad managers
• Managing research agencies for Pre Brand Campaign Insights
• Ownership of DAU & MAU for Holidays & experiences category
• Executed Tactical Campaigns across OOH, Print, Radio
• Built Hyper local inter-brand Partnerships for relevant product placement and drive local footfall into stores
• Managing the social calendar setup & execution
• Planned & executed Branding and hyper-local activations for 150+ MMT On ground Franchise stores in more than 60 Cities
• Managed Agencies for social media, campaign shoots, creatives & Media spends
• Lead team of 5 regional executives

• Built lasting relationships with clients through outstanding customer service interactions.
• 150% target achievement on consumable and machine Annual Revenue
• Exceeded targets by building, directing, and motivating high-performing sales team.
• Responsible for the HORECA & RETAIL segment for Delhi NCR And Punjab.
• B2B sales and Channel Partner Management
• New Product launch & GTM Planning
• Key Account Management for customer retention and upselling.
• Stakeholder management including Service, consumables etc
• Leading Pan India contract establishment for Retail and Hotel Chains
• Leading regional resources for developing Up country markets
• Managed regional Marketing budget of 50 Lacs Annually
• In hotel Specialized events for Coffee connoisseur

• Marketing Campaign management for 6 ASEAN Countries
• Budgeting and Expense Tracking of campaigns
• Marketing Finance and Marketing Operations Planning and executing third party and proprietary events.
• Ensure budget and campaign approvals are made at each step in process by coordinating cross- functionally.
• Ensure all teams (internal and external) are well informed of project developments, timeliness, and ongoing issues.
• Generate the performance dashboard/Litmus tests for budget, WR & VLRC per AP Planning Management System.
• Established clear KPIs for each campaign, measuring success against defined objectives regularly

• Data analysis, data migration, implementation of projects.
• Performed day-to-day LAN and WAN administration, maintenance, and support.
• Maintained network hardware and software and monitored network to support network availability to end users.
• Vendor and Client Management for Pan India Projects.
• Experienced in Configuration of network devices, Implementation, Support, Testing, Responsible for requirement gathering, technical analysis, implementation, support and project delivery.
• Responsible for PAN INDIA network uptime, monitoring.
• Monthly and weekly report generation on network downtime, installations, deletions etc.
• Reduced Lease line Downtime by 10%
• Reduced downtime with proactive identification and resolution of IT issues.