Summary
Overview
Work History
Education
Skills
Extracurricular
Hobbies
Languages
Timeline
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Pratyush Arora

Groningen

Summary

I have a BSc in International Business and am currently pursuing an MSc in Marketing Analytics and Data Science at the University of Groningen. Through internships at Ernst & Young and Valueonshore Advisors, I gained experience in project management and business development. I am skilled in data analysis, marketing analytics, and strategic marketing. I am passionate about working in the field of marketing and want to use my skills to help businesses grow and improve strategies.

Overview

1
1
year of professional experience

Work History

Intern (Business Development)

Valueonshore Advisors
09.2023 - 01.2024
  • Conducted in-depth market analysis and consumer research targeting the USA market to generate leads for prospective clients.
  • Assisted the marketing team in the development and execution of strategies for business expansion in the USA.
  • Proactively monitored CRM action plans in coordination with the Marketing Head, ensuring effective implementation and alignment with business development goals.

Intern (Project Management)

Ernst & Young
06.2023 - 08.2023

Project - International Solar Alliance

  • Conducted comprehensive secondary market research across multiple African and European nations to assess energy infrastructure landscapes and fund allocation strategies.
  • Executed a detailed project evaluation based on the acquired market insights, contributing to informed decision-making processes within the team.
  • Collaborated with the project management team to contribute to the establishment of a robust Monitoring, Evaluation, and Learning (MEL) framework for the efficient administration of the solar energy project.

Education

Master of Science - Marketing Analytics And Data Science

University of Groningen
Groningen, Netherlands
09-2025

Bachelor of Science - International Business

University of Groningen
Groningen, Netherlands
01-2024

Skills

  • Technical Skills - R, SQL, Data Analysis, MS Excel, Stata, SPSS, CRM
  • Soft Skills - Teamwork, Communication Skills, Problem Solving, Adaptability
  • Marketing - Market Analytics and Strategic Marketing

Extracurricular

Year Representative, Marketing Analytics & Data Science (2024-2025)
As a Year Representative, I gather and share student feedback with faculty to help improve courses. I participate in meetings with the program coordinator to discuss suggestions and recommend improvements.

Hobbies

  • Sports
  • Music
  • Travelling
  • Fitness

Languages

English
Dutch - Level A1

Timeline

Intern (Business Development)

Valueonshore Advisors
09.2023 - 01.2024

Intern (Project Management)

Ernst & Young
06.2023 - 08.2023

Master of Science - Marketing Analytics And Data Science

University of Groningen

Bachelor of Science - International Business

University of Groningen
Pratyush Arora