Pratyush Pathak
Bengaluru
Summary
Digital-first Content Writer with 3+ years of experience creating SEO-optimized web content for B2B and B2C audiences. Adept at developing compelling, user-centric content strategies that improve digital experience and drive leads. Proficient in keyword research, stakeholder communication, and performance analysis using tools like Google Analytics and Trello. Skilled at adapting tone and messaging across brands, regions, and platforms.
Overview
4
4
years of professional experience
Work History
SEO Content Writer
Asian Paints
04.2024 - Current
- Created SEO-driven website and landing page content aligned with brand tone and user intent, increasing engagement and visibility.
- Collaborated with cross-functional teams (marketing, design, SEO) to optimize digital experiences and strengthen lead generation efforts.
- Edited and reviewed existing content for clarity, grammar, and consistency, ensuring adherence to brand tone and messaging standards.
- Conducted competitor and industry research to shape content strategies and craft compelling B2B product messaging.
- Translated complex information into digestible, audience-friendly narratives tailored for different audience segments.
- Delivered persuasive and engaging copy for multiple platforms, including websites, blogs, newsletters, and social media, enhancing brand awareness.
- Oversaw quality control across deliverables by adhering to editorial guidelines and applying plain-language principles.
- Supported campaign performance improvements by refining copy and developing engaging messaging that encouraged user action.
Digital Content Writer
Scale It Right
04.2023 - 03.2024
- Developed content strategies leveraging market trends, competitor analysis, and audience insights to align with client business goals and campaign objectives.
- Managed content operations end-to-end—from content briefs and stakeholder coordination to execution and delivery—ensuring smooth workflow and timely completion.
- Created optimized content for websites, blogs, emailers, and social platforms while maintaining consistency in brand tone and messaging.
- Collaborated with internal teams and stakeholders to translate business objectives into engaging digital narratives that resonated with target audiences.
- Conducted content audits, refined copy for clarity and alignment with search intent, and ensured adherence to brand guidelines.
- Utilized Asana for project management and Google Analytics for content performance tracking, implementing data-driven improvements to boost engagement and conversions.
- Produced compelling call-to-action (CTA) copy across digital assets, driving audience interaction and campaign effectiveness.
- Enhanced social media presence by creating share-worthy content, leading to increased organic reach and engagement.
SEO Content Writer
Examrly
04.2022 - 03.2023
- Produced long-form, SEO-optimized educational content and landing pages, improving site traffic and reader engagement.
- Collaborated with internal SMEs and marketing teams to develop informative, structured, and conversion-oriented copy.
- Maintained consistent tone and style across digital platforms while aligning with evolving brand voice and UX guidelines.
- Managed stakeholder feedback loops through collaborative tools like Trello to streamline digital content delivery.
- Contributed to competitor content tracking and internal documentation of best practices.
Web Content Writer
Silicon Media Technologies
07.2021 - 12.2021
- Wrote optimized web content and blogs tailored for niche industry segments, supporting content marketing campaigns.
- Edited and proofread digital assets, ensuring high readability, SEO alignment, and adherence to branding.
- Conducted in-depth keyword research using Ahrefs and SEMrush, mapping content plans to high-intent search terms.
- Supported website revamp efforts by aligning new copy with improved user experience and SEO structure.
- Maintained editorial quality through peer reviews, CMS updates, and A/B testing inputs.
Education
Bachelor of Arts (B.A.) - Economics
Kolhan University
09.2021
AISSCE (12th) - PCM
Shiksha Niketan
01.2018
AISSE (10th) - undefined
Shiksha Niketan
01.2015
Skills
- Digital Content Strategy
- SEO Optimization & Audits
- UX Writing Awareness
- Cross-functional Collaboration
- B2B & B2B2C Content Writing
- Content Brief Creation
- Global Stakeholder Communication
- Web Copy & Landing Page Content
- Competitive Research
- Content Review & Approval Workflow
- Canva
- Content marketing
- SEO proficiency
- Social media promotion
- Content optimization
Timeline
SEO Content Writer
Asian Paints
04.2024 - Current
Digital Content Writer
Scale It Right
04.2023 - 03.2024
SEO Content Writer
Examrly
04.2022 - 03.2023
Web Content Writer
Silicon Media Technologies
07.2021 - 12.2021
AISSCE (12th) - PCM
Shiksha Niketan
AISSE (10th) - undefined
Shiksha Niketan
Bachelor of Arts (B.A.) - Economics
Kolhan University
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