Pratyush Pathak
Bengaluru
Summary
Dynamic Content Writer with 3+ years of experience crafting persuasive, SEO-optimized copy for B2B and B2C audiences. Proven ability to create compelling, user-focused narratives that enhance brand messaging, drive engagement, and generate leads. Skilled in keyword research, performance analysis, and cross-functional collaboration, with expertise in adapting tone and style across diverse brands and platforms. Recognized as a dependable team player committed to delivering high-quality content aligned with strategic goals.
Overview
4
4
years of professional experience
Work History
SEO Content Writer
Asian Paints
04.2024 - Current
- Created SEO-driven website and landing page content aligned with brand tone and user intent, enhancing digital engagement.
- Collaborated with marketing, design, and SEO teams to optimize digital experiences and improve lead generation across campaigns.
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
- Conducted competitor and industry research to inform content strategy and shape messaging for B2B product pages.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
- Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
Digital Content Writer
Scale It Right
04.2023 - 01.2024
- Developed keyword-rich content strategies tailored for client websites, focusing on increasing organic visibility and engagement.
- Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement.
- Consistently met project objectives by effectively managing multiple assignments simultaneously while maintaining high-quality output.
- Worked directly with stakeholders to gather information, create content briefs, and translate business goals into digital narratives.
- Crafted optimized copy for web pages, emailers, blog posts, and service pages targeting small to enterprise-level clients.
- Participated in ongoing content audits, implementing improvements in tone, formatting, and search intent alignment.
- Leveraged Asana and Google Analytics for project management and performance monitoring of digital content pieces.
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
SEO Content Writer
Examarly
04.2022 - 03.2023
- Produced long-form, SEO-optimized educational content and landing pages, improving site traffic and reader engagement.
- Collaborated with internal SMEs and marketing teams to develop informative, structured, and conversion-oriented copy.
- Maintained consistent tone and style across digital platforms while aligning with evolving brand voice and UX guidelines.
- Managed stakeholder feedback loops through collaborative tools like Trello to streamline content delivery.
- Contributed to competitor content tracking and internal documentation of best practices.
Web Content Writer
Silicon Media Technologies
07.2021 - 12.2021
- Wrote optimized web content and blogs tailored for niche industry segments, supporting content marketing campaigns.
- Edited and proofread digital assets, ensuring high readability, SEO alignment, and adherence to branding.
- Conducted in-depth keyword research using Ahrefs and SEMrush, mapping content plans to high-intent search terms.
- Supported website revamp efforts by aligning new copy with improved user experience and SEO structure.
- Maintained editorial quality through peer reviews, CMS updates, and A/B testing inputs.
Education
Bachelor of Arts - Economics
Kolhan University
Jharkhand09.2021
AISSCE (12th) - PCM
Shiksha Niketan
01.2018
AISSE (10th) - undefined
Shiksha Niketan
01.2015
Skills
- Digital Content Strategy
- SEO Optimization & Audits
- UX Writing Awareness
- Cross-functional Collaboration
- B2B & B2B2C Content Writing
- Content Brief Creation
- Global Stakeholder Communication
- Web Copy & Landing Page Content
- Competitive Research
- Sales copywriting
- Email marketing copywriting
- Effective ad copywriting
- Digital copywriting
- E-commerce copywriting
- Content Review & Approval Workflow
- Canva
References
References available upon request
Timeline
SEO Content Writer
Asian Paints
04.2024 - Current
Digital Content Writer
Scale It Right
04.2023 - 01.2024
SEO Content Writer
Examarly
04.2022 - 03.2023
Web Content Writer
Silicon Media Technologies
07.2021 - 12.2021
AISSCE (12th) - PCM
Shiksha Niketan
AISSE (10th) - undefined
Shiksha Niketan
Bachelor of Arts - Economics
Kolhan University
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