Summary
Overview
Work History
Education
Skills
References
Timeline
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Pratyush Pathak

Bengaluru

Summary

Dynamic Content Writer with 3+ years of experience crafting persuasive, SEO-optimized copy for B2B and B2C audiences. Proven ability to create compelling, user-focused narratives that enhance brand messaging, drive engagement, and generate leads. Skilled in keyword research, performance analysis, and cross-functional collaboration, with expertise in adapting tone and style across diverse brands and platforms. Recognized as a dependable team player committed to delivering high-quality content aligned with strategic goals.

Overview

4
4
years of professional experience

Work History

SEO Content Writer

Asian Paints
04.2024 - Current
  • Created SEO-driven website and landing page content aligned with brand tone and user intent, enhancing digital engagement.
  • Collaborated with marketing, design, and SEO teams to optimize digital experiences and improve lead generation across campaigns.
  • Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
  • Conducted competitor and industry research to inform content strategy and shape messaging for B2B product pages.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
  • Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
  • Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.

Digital Content Writer

Scale It Right
04.2023 - 01.2024
  • Developed keyword-rich content strategies tailored for client websites, focusing on increasing organic visibility and engagement.
  • Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement.
  • Consistently met project objectives by effectively managing multiple assignments simultaneously while maintaining high-quality output.
  • Worked directly with stakeholders to gather information, create content briefs, and translate business goals into digital narratives.
  • Crafted optimized copy for web pages, emailers, blog posts, and service pages targeting small to enterprise-level clients.
  • Participated in ongoing content audits, implementing improvements in tone, formatting, and search intent alignment.
  • Leveraged Asana and Google Analytics for project management and performance monitoring of digital content pieces.
  • Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.

SEO Content Writer

Examarly
04.2022 - 03.2023
  • Produced long-form, SEO-optimized educational content and landing pages, improving site traffic and reader engagement.
  • Collaborated with internal SMEs and marketing teams to develop informative, structured, and conversion-oriented copy.
  • Maintained consistent tone and style across digital platforms while aligning with evolving brand voice and UX guidelines.
  • Managed stakeholder feedback loops through collaborative tools like Trello to streamline content delivery.
  • Contributed to competitor content tracking and internal documentation of best practices.

Web Content Writer

Silicon Media Technologies
07.2021 - 12.2021
  • Wrote optimized web content and blogs tailored for niche industry segments, supporting content marketing campaigns.
  • Edited and proofread digital assets, ensuring high readability, SEO alignment, and adherence to branding.
  • Conducted in-depth keyword research using Ahrefs and SEMrush, mapping content plans to high-intent search terms.
  • Supported website revamp efforts by aligning new copy with improved user experience and SEO structure.
  • Maintained editorial quality through peer reviews, CMS updates, and A/B testing inputs.

Education

Bachelor of Arts - Economics

Kolhan University
Jharkhand
09.2021

AISSCE (12th) - PCM

Shiksha Niketan
01.2018

AISSE (10th) - undefined

Shiksha Niketan
01.2015

Skills

  • Digital Content Strategy
  • SEO Optimization & Audits
  • UX Writing Awareness
  • Cross-functional Collaboration
  • B2B & B2B2C Content Writing
  • Content Brief Creation
  • Global Stakeholder Communication
  • Web Copy & Landing Page Content
  • Competitive Research
  • Sales copywriting
  • Email marketing copywriting
  • Effective ad copywriting
  • Digital copywriting
  • E-commerce copywriting
  • Content Review & Approval Workflow
  • Canva

References

References available upon request

Timeline

SEO Content Writer

Asian Paints
04.2024 - Current

Digital Content Writer

Scale It Right
04.2023 - 01.2024

SEO Content Writer

Examarly
04.2022 - 03.2023

Web Content Writer

Silicon Media Technologies
07.2021 - 12.2021

AISSCE (12th) - PCM

Shiksha Niketan

AISSE (10th) - undefined

Shiksha Niketan

Bachelor of Arts - Economics

Kolhan University
Pratyush Pathak