Pratyusha Singh
Lucknow
Summary
Pharma data expert: 5 years in analysis, insights, visualization, problem-solving, and transformative decision-making for innovative digital solutions.
Overview
6
6
years of professional experience
Work History
Senior Associate Consultant-BI&A
Eli Lilly & Company
Bengaluru
02.2022 - Current
- Drove Insights & Analytics for Eli Lilly’s obesity market entry, conducting comprehensive data analysis and independently supporting the launch strategy, ensuring alignment with business objectives.
- Managed internal teams, prioritizing tasks, delegating responsibilities, and overseeing stakeholder engagement across multiple key work-streams, driving efficiency and ensuring timely delivery.
- Designed the Launch Tracking Dashboard for Lilly’s $5B drug, a first-of-its-kind analytics tool featuring ~100 KPIs, enabling post-launch decision-making and improving real-time market tracking.
- Integrated insights across 6+ pillars (Patient, HCP, Payer, Source of Business, Promotions, Account Affiliations) to identify key growth opportunities, optimize resource allocation, and shape tailored brand strategies.
- Achieved a 70% capture of the new patient market within 2 months of product launch, ensuring successful market penetration and contributing to early success metrics.
- Mentored a team of 3-4 members, enhancing deliverables, improving stakeholder management, and driving high-quality project outcomes through guidance and hands-on support.
- Contributed to hiring talent (Associates/Consultants) for the Insights & Analytics BU, ensuring team growth and strengthening expertise within the unit.
- Actively contributed towards building Standardization Utilities, a cross-functional initiative that streamlined processes, saving approximately 1.5 FT hours per month and improving operational efficiency across teams.
Associate
Axtria
Gurgaon
07.2019 - 01.2022
- Managed client relationships, directly engaging with stakeholders to grasp business requirements
- Utilized prescription and claims data to track brand and competitor performance in the US market, providing actionable insights for strategic opportunities
- Monitored competitive drug launches to safeguard brand market share
- Analyzed patient testing patterns for diagnostic strategy recommendations
- Developed tools for sales reps, optimizing outreach to hospitals and physicians to boost product sales
- Engineered dashboards consolidating key performance indicators, aiding regional marketers in strategic planning for 2021
- Worked on Marketing Mix projects to evaluate the impact of various DTC promotion channels on the sales by various statistical modelling techniques
Education
MSc - Operational Research
Hansraj College
Delhi, India07.2019
BSc (Hons) - Mathematics
ANDC
Delhi, India06.2017
Skills
- Data analysis
- Project management
- Stakeholder engagement
- Dashboard design
- Insights generation
- Market research
- Performance tracking
- Strategic planning
- Mentorship
- Problem solving
- Technical: SQL, Excel, PowerPoint, and Tableau
- Data sets: IQVIA/SHS claims, specialty pharmacy, hospital dispense data, MMIT (market access), GPO, EMR/EHR, promotional data, OneKey affiliation
Languages
- English
- Hindi
Accomplishments
- Achieved Global Distinguished Insights Award 2022 for best use of insights & data
- Received Rise quarterly award 8 times for delivery and innovation in Lilly
- Awarded annual cash reward twice at Eli Lilly, recognizing top 1% performance
Timeline
Senior Associate Consultant-BI&A
Eli Lilly & Company
02.2022 - Current
Associate
Axtria
07.2019 - 01.2022
MSc - Operational Research
Hansraj College
BSc (Hons) - Mathematics
ANDC
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