Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic
Praveen Acharya

Praveen Acharya

MBA - Sales And Marketing
Bengaluru,KA

Summary

An astute professional with 5+ years of rich experience in retail, regional corporate & corporate sales, strategy & implementation. Developing customer centric solutions, specialized in driving business growth and solving business problems by having well defined interaction with target audience.

Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards analyzing efficacy and Return on Investment (ROI) of all brand management events.

Integrated media engagement activities to sales and project managers for increased efficiency.

Proven ability to maximize sales opportunities by creating professional sales script and building rapport with potential new and existing customers.

Involved in the process of timely updates to the management on market feedback, competitive scenario, product feedback and other relevant business issues.

Relationship Management with Key Stakeholders in the client organization.

Maintaining relationships with key decision makers.

Making independent decisions within the boundaries of authority.

Overview

9
9
years of professional experience
8
8
years of post-secondary education

Work History

Advertising Sales Manager South

Alchemy group (AndBeyond Media)
Bangalore, Karnataka
04.2023 - Current
  • Handling existing clients and onboarding new clients by identifying potential clients from across categories
  • Creating an aggressive outreach program that will pitch our network to advertising brand agencies and intermediaries for direct sales
  • Working with cross-functional teams that deal with Transcreation for campaigns Educating and pitching to partners for future associations.
  • Responsible for monthly targets, and revenue of the region and driving more business months on month.
  • Preparing customized Media Plans & concept presentations for clients of AndBeyond.Media Managing the entire sales cycle process and being the point of contact for clients.
  • Identifying valuable emerging markets and accurately forecasting future sales and forming sales plans to adapt to the constant shifts in the marketplace
  • Managing high-profile client relationships with companies, agencies, and other revenue-generating partners
  • Developing and maintaining relationships with clients and agencies

Senior Associate – Client Onboarding

Mohalla Tech Private Limited
Bangalore, Karnataka
04.2022 - 01.2023
  • Handling 400+clients from the region of Karnataka,Telangana & Andhra Pradesh.
  • Responsible for generating revenue and achieving monthly sales target.
  • Understanding the client's requirements and helping them strategize and set up the campaigns with the objective of branding and App installs, Lead Gen,conversion, traffic etc.
  • Up-scaling the campaign by looping the internal (Product, CST, Legal ) teams and external stakeholders(Ad agency, Freelancer).
  • Working cross-functionally to build the workflows and SOPs.
  • Acquire new clients with various execution strategies and the best solution.
  • Providing excellent client service for media agencies and direct clients in each stage of the sales process pre-sales, consulting with campaign setup optimization, analysis, and creative review overall understanding.

Senior Account Manager

TV 18 Broadcast Limited
Bangalore, Karnataka
09.2020 - 05.2022
  • Handling the entire Karnataka Govt vertical with national and regional channels.
  • Responsible for generating revenue from the Government clients' portfolio through Television,Digital, and Business magazines.
  • Servicing existing client requirements and identifying new potential clients in the segment
  • Understand the client's campaign objective and target audience, draft a campaign brief, and work closely with creative service and production teams to deliver the best-fit idea.
  • Collaborate with programming teams to deliver
    Non-FCT Elements.

Senior Account Manager

Radio Mirchi, ENIL
Bangalore, KARNATAKA
09.2016 - Current

Synopsis

Radio Mirchi is a nationwide network of private FM radio stations in India. It is owned by the Entertainment Network India Ltd, which is one of the subsidiaries of The Times Group.

Responsibilities:

ü Identified business opportunities by reaching out to leading clients via telephone, e-mail and meeting in person

ü Established roadmap to make effective brand communication while launching of the product in market

ü Supervised in improving key brand communication across business verticals like Government and Health care, Movie and Entertainment

ü Mapped out group of 38 qualified government department by understanding their requirement and provided suitable solution

ü Collaborated with 12 internal and external channel partners including execution engineer, brand designer, script writer, promo producer, marketing manager, etc

ü Evangelized the adoption of Times Group’s products (like digital, outdoor, radio and newspaper) and its value propositions like prospecting, acquisition, remarketing and creative innovation

ü Building and Maintaining strong relationships with clients and agencies.

ü Customization of proposals & client centric ideation.

ü Increase in volume share and market share.

Business Development Manager

Thinking Hat
Bangalore, KARNATAKA
02.2016 - 08.2016

Synopsis

Thinking hat offers the full range of integrated services, including content marketing, press and TV advertising, branding, digital, identity design, brand strategy, direct marketing, media buying, social media, mobile, Apps, SEO, integrated campaigns, web design and much more.

Responsibilities:

ü Identifying and developing potential client who seeks marketing in digital era.

ü Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness

ü Creating Facebook page to interact with regular guests and attract new seasonal customers

ü Assisting the company’s business development team in developing proposals within the digital marketing segment.

ü Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management.

ü Coordinated with Technical Team as well as key agency media partners to gather information towards analyzing efficiency and Return on Investment (ROI) of all brand management events.

Senior Executive

Info Edge Pvt Ltd
01.2015 - 02.2016

Synopsis

One of India's first online platforms to cater to the real estate market, 99acres.com has a pan India listing of properties for sale, purchase and rent, spanning 25 plus cities. Catering primarily to real estate developers, builders and brokers, 99acres.com uses property listings, builders' and brokers' branding and visibility through microsites, home page links and banners to bring together and connect builders, brokers, dealers and interested buyers/sellers.

Responsibilities:

ü Identifying and developing clients in the Real Estate Industry.

ü Distributed company product to over 50 accounts.

ü Giving complete solution of the campaign to reach its target audience within limited time.

ü Provided customers with competitive quotations and also after sales support.

ü Retention of the existing clients and satisfying with the better after sales service.

ü Achieving sales targets by providing the appropriate 99acres.com solutions to clients.

ü Communicating new products to potential clients and also developing loyalty for the company products.

ü Represented the company at trade fairs and exhibitions

ü Grabbing midterm opportunity from the active clients.

ü Making sure products and services are supplied to clients on time.

ü Understanding the client business and requirements.

ü Contributing the revenue by achieving the target

Sales Business Associate

Amazon.in
Bangalore, KARNATAKA
06.2014 - 08.2014
  • One of India's first online platforms to cater to the real estate market, 99acres.com has a pan India listing of properties for sale, purchase and rent, spanning 25 plus cities.
  • Catering primarily to real estate developers, builders and brokers, 99acres.com uses property listings, builders' and brokers' branding and visibility through microsites, home page links and banners to bring together and connect builders, brokers, dealers and interested buyers/sellers.
  • Responsibilities: •Identifying and developing clients in the Real Estate Industry.
  • Distributed company product to over 50 accounts.
  • Giving complete solution of the campaign to reach its target audience within limited time.
  • Provided customers with competitive quotations and also after sales support.
  • Retention of the existing clients and satisfying with the better after sales service.
  • Achieving sales targets by providing the appropriate 99acres.com solutions to clients.
  • Communicating new products to potential clients and also developing loyalty for the company products.
  • Represented the company at trade fairs and exhibitions •Grabbing midterm opportunity from the active clients.
  • Making sure products and services are supplied to clients on time.
  • Understanding the client business and requirements.
  • Contributing the revenue by achieving the target, Successfully Completed internship at Amazon as a sales business associate in business development team and Completed project on Consumer behaviour towards Amazon.
  • Roles: •Acquiring new clients •Cold calling.
  • Lead generation.
  • Negotiations.
  • Demo/ presentations.
  • Mapping •Servicing the client.

Education

MBA - Marketing

CMS Business School-Jain University
Bangalore
01.2013 - 01.2015

B.com - Finance

Seshadripuram College
Bangalore
01.2010 - 01.2013

PUC - Commerce

Sheshadripuram Composite PU College
Bangalore
01.2008 - 01.2010

SSLC -

Jnanavahini Vidya Samste
Bangalore
01.2007 - 01.2008

Skills

In-depth understanding of marketing terminology and techniques

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Affiliations

Best Performer Award in 2015 H1 for Over Achievement of Target. •Closed multiple annul deal in radio mirchi. •Successfully acquired and generated the revenue of 2cr in Radio mirchi. Extra-Curricular Activities: •Part of organizing committee for management fest organized by CMS Business School- JAIN UNIVERSITY. •Successfully Competed Junior Exam in Tabala (Hindustani). •Runner Up in Carom Tournament.

Timeline

Advertising Sales Manager South

Alchemy group (AndBeyond Media)
04.2023 - Current

Senior Associate – Client Onboarding

Mohalla Tech Private Limited
04.2022 - 01.2023

Senior Account Manager

TV 18 Broadcast Limited
09.2020 - 05.2022

Senior Account Manager

Radio Mirchi, ENIL
09.2016 - Current

Business Development Manager

Thinking Hat
02.2016 - 08.2016

Senior Executive

Info Edge Pvt Ltd
01.2015 - 02.2016

Sales Business Associate

Amazon.in
06.2014 - 08.2014

MBA - Marketing

CMS Business School-Jain University
01.2013 - 01.2015

B.com - Finance

Seshadripuram College
01.2010 - 01.2013

PUC - Commerce

Sheshadripuram Composite PU College
01.2008 - 01.2010

SSLC -

Jnanavahini Vidya Samste
01.2007 - 01.2008
Praveen AcharyaMBA - Sales And Marketing