Praveen Bharamagoudar
Senior Sales/ Business Development/ Operations Manager
Bangalore
Summary
Diligent and result-oriented professional with 20+ years of rich experience in Pharma / Diagnostic services Industry across sales and marketing, business development, market penetration and expansion and turning around the product into a profitable venture through market research, analysis & strategic planning. Currently working as Director – Business Development at OncoStem Diagnostics Pvt Ltd, Bangalore. In depth understanding of Diagnostics Services & clinical trials for Central Laboratory Services. Expertise in developing new and emerging business, re-engineering operations, change management, team building and motivation. Proven capabilities in designing innovative marketing strategies to generate desired resonance across potential market segments and innate strengths in developing potential accounts and retaining them. Deep understanding of Market Research, sales, network management and operational management with proven track record of exceeding sales milestones year after year. Excellent man-management, time management, and leadership skills along with the ability to motivate team members to achieve necessary output. Articulate communicator blended with interpersonal skills and ability to deal with diverse culture; ensuring optimal resource utilization.
Overview
34
34
years of professional experience
3
3
Languages
Work History
Vice President - Oncology Sales & CDx
MedGenome Labs Ltd
01.2018 - Current
Director Business Development & Operations
OncoStem Diagnostics Pvt Ltd
04.2016 - 12.2017
- Company Overview: OncoStem Diagnostics Pvt Ltd, Bangalore based diagnostics research company, involved in development of innovate test to predict risk of recurrence in Cancer
- Responsible for the creating and managing strategic and operational activities of Sales, Marketing and Customer Relationship
- Provide market feedback to the company leadership regarding competitive offerings, prospects, needs, market size and generate product development ideas
- Take ownership of the management of the sales and marketing functions of the business development, marketing & Operations
- Design revenue and profit model to achieve the ambitious growth
- Planning, coordination and implementation of business plans and the penetration of new markets
- Identifying and evaluation of channel partners, Nationally & Internationally
- Create cost effective operational flow and process for sample logistics, both at National & International locations
- Played an active role in ISO and NABL accreditation
- Successful launch of CanAssist-Breast test in India & International
- Negotiating agreements for contracts with channel partners
- Implementing an effective sales pipeline and lead tracking process
- OncoStem Diagnostics Pvt Ltd, Bangalore based diagnostics research company, involved in development of innovate test to predict risk of recurrence in Cancer
General Manager – Clinical Trials
Oncquest Laboratories Ltd
07.2012 - 03.2016
- Company Overview: (Previously, A Division of DABUR PHARAM LTD), New Delhi
- Undertaking business development activities by researching and developing marketing opportunities and plans, implementing those plans and managing staff
- Designing & implementing appropriate and effective business & marketing strategies to increase the profitability and meet the organization’s goals
- Meeting marketing & sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analysing variances and initiating corrective actions
- Closing new business deals by coordinating requirements, developing and negotiating contracts, integrating contract requirements with business operations
- Provided growth of 60% on year on year bases
- (Previously, A Division of DABUR PHARAM LTD), New Delhi
Asst. General Manager, Clinical Trials
Oncquest Laboratories Ltd
07.2010 - 06.2012
- Company Overview: (Previously, A Division of DABUR PHARAM LTD), New Delhi
- Launched and set up the services of Central Laboratory Services for Clinical Research
- Responsible for business development from CRO’s and Pharmaceutical Company pan India and the overall operations management of the clinical trials nationally
- Responsible for business development activities and setting operational process
- Responsible for identifying new and esoteric testing requirement
- Responsible for setting up reference laboratory at Bangalore
- Managing Business activities in South India
- (Previously, A Division of DABUR PHARAM LTD), New Delhi
Regional Manager
Oncquest Laboratories Ltd
07.2007 - 06.2010
- Company Overview: (Previously, A Division of DABUR PHARAM LTD), New Delhi
- Took charge of the Eastern region of India
- Formulating various promotional strategy to ensure an enriched customer portfolio and building differentiation for the brand along with setting up and coordinating logistics with clients
- Provided leadership and training to ensure the achievement of sales, revenue targets and profitability and world- class customer service and satisfaction without compromising company profitability
- Stabilized the region for sales and set up the sales team
- (Previously, A Division of DABUR PHARAM LTD), New Delhi
Area Manager
Oncquest Laboratories Ltd
07.2006 - 06.2007
- Company Overview: (Previously, A Division of DABUR PHARAM LTD), New Delhi
- Elevated to manage the business of southern states of India
- Developed and executed market and business development strategies based on market need analysis for Polymerase Chain Reaction, IHC Markers, Flow Cytometry etc., introduced for the first time in India
- Provided growth of 35%
- (Previously, A Division of DABUR PHARAM LTD), New Delhi
Business Development Executive
Oncquest Laboratories Ltd
03.2004 - 06.2005
- Company Overview: (Previously, A Division of DABUR PHARAM LTD), New Delhi
- Launched the services of Oncquest in Bangalore and other parts of Karnataka
- Locating & screening potential business deals by contacting potential partners, discovering and exploring opportunities, analyzing market strategies, deal requirements, potential and financials
- Establishing and managing the operations for collection centre along with controlling centre expenses, receivables and outstanding
- Managed business operations and ensured execution and timely deliveries of the orders by coordinating with the Collection Centre and Laboratories
- Key Attainments: Successfully launched Oncquest in South/ East India, thus establishing it as a leading molecular lab in the region for cancer testing
- Played a pivotal role in setting up Laboratory in Bangalore
- Successfully launched Clinical Trial Business & Operational Vertical
- Instrumental is setting Collection Centers across the region of operation and provided new SOP’s for sample pick-up, tracking and other monitoring systems
- Successfully achieved sales growth of 25 - 30% every year
- (Previously, A Division of DABUR PHARAM LTD), New Delhi
Manager - Clinical Services
Genetech Diagnostics Pvt Ltd
04.2003 - 03.2004
- Introduced the Hybrid Capture Technology to leading Hospitals and Clinical Laboratories by developing customers to install the equipment and provide the testing facility in their Hospital/ Institute
- Built strategies to increase the market share of the company by assessing the marketing opportunities and the target markets and by conducting economic and commercial surveys to identify potential markets
- Managed operations in Bangalore, Hyderabad, Chennai and Cochin and provided testing services in the area of screening for Cervical Cancer (HPV DNA), Hepatitis B Virus (HBV DNA), CMV DNA, etc
- Built logistics for sending routing samples to the laboratory and created awareness among general public regarding cervical cancer
- Directed the hiring, training and performance evaluations of marketing and sales staff and oversaw their daily activities
- Key Attainment: Successfully received the installation order from MANIPAL HOSPITAL, Bangalore
- Instrumental in starting outsourced testing from St
- John’s Medical College Hospital, Bangalore
- Selected for providing technical training on Hybrid Capture Technology at Sydney, Australia and got the opportunity to attend the 1st HPV Asian Meet at Sydney
Sales Officer – Hospital Team
SRL Ranbaxy Ltd
06.2002 - 03.2003
- Accountable for managing a hospital team dealing with key hospitals including St John’s Medical College Hospital, Bangalore Hospital, Sagar Apollo Hospital and Mallige Medical centre for achieving business targets
Sales Officer
SRL Ranbaxy Ltd
09.2001 - 05.2002
- Oversaw business development in Sadashivanagar, Sheshadripuram, Gandhinagar, Vyalikalval, St
- Martha’s Hospital and St
- Philomena Hospital in Bangalore
Sales Officer
SRL Ranbaxy Ltd
06.1998 - 08.2001
- Launched the concept of reference laboratory for SRL Ranbaxy in costal Karnataka
- Set up and managed the complete business operations for 15 collection centres in costal Karnataka
- Identified & coordinated efforts toward identifying new customers and provided direction and leadership for potential business acquisitions
- Drove the creation and implementation of company’s sales and marketing strategy to increase revenue, market share, profitability and brand visibility and established procedures/systems for smooth operations management
- Successfully implemented S.O.Ps across India and initiated e-mail reporting and pooling of sub clients to pick-up samples and deliver reports to collection centre in a particular Town/city
Sales Officer
Ferring Pharmaceuticals Ltd
07.1996 - 05.1998
Territory Manager
Tachyon (A Division of Targof Pure Drugs Ltd)
01.1992 - 04.1993
Medical Representative
Meyers Organics Pvt Ltd
10.1990 - 12.1991
Education
Diploma - undefined
Pharmacy
Bachelors of Business Administration - undefined
MBA - Marketing & Operations
B. Sc - CBZ
Skills
Sales & Marketing
Timeline
Vice President - Oncology Sales & CDx
MedGenome Labs Ltd
01.2018 - Current
Director Business Development & Operations
OncoStem Diagnostics Pvt Ltd
04.2016 - 12.2017
General Manager – Clinical Trials
Oncquest Laboratories Ltd
07.2012 - 03.2016
Asst. General Manager, Clinical Trials
Oncquest Laboratories Ltd
07.2010 - 06.2012
Regional Manager
Oncquest Laboratories Ltd
07.2007 - 06.2010
Area Manager
Oncquest Laboratories Ltd
07.2006 - 06.2007
Business Development Executive
Oncquest Laboratories Ltd
03.2004 - 06.2005
Manager - Clinical Services
Genetech Diagnostics Pvt Ltd
04.2003 - 03.2004
Sales Officer – Hospital Team
SRL Ranbaxy Ltd
06.2002 - 03.2003
Sales Officer
SRL Ranbaxy Ltd
09.2001 - 05.2002
Sales Officer
SRL Ranbaxy Ltd
06.1998 - 08.2001
Sales Officer
Ferring Pharmaceuticals Ltd
07.1996 - 05.1998
Territory Manager
Tachyon (A Division of Targof Pure Drugs Ltd)
01.1992 - 04.1993
Medical Representative
Meyers Organics Pvt Ltd
10.1990 - 12.1991
Diploma - undefined
Pharmacy
Bachelors of Business Administration - undefined
MBA - Marketing & Operations
B. Sc - CBZ
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