Summary
Overview
Work History
Education
Skills
Timeline
OperationsManager
Praveen C

Praveen C

Sr. Paid Ads Expert
Bengaluru,Karnataka

Summary

Focused Digital Marketing Professional with 7+ years of experience. Managed over 1 Million Budgets. Specialized in Strategizing, Executing, and Managing Digital marketing. Expertise in handling accounts on advertising channels like Google AdWords, Google Hotel Ads, Bing Ads, Search Ads 360, Criteo, Amazon PPC, Wallmart, THD, Wayfair, Wish, Rangeme, Google Analytics, Google Webmasters, SEMrush, Spyfu, Moz, Helium10, Jungle Scout, Salesforce, GS1. Proven experience in Google AdWords Editor, SEO, Facebook Ads, and other various online marketing tools.

Overview

10
10
years of professional experience
4
4
years of post-secondary education

Work History

Senior Paid Ads Analyst

NestersHub
Banglore
10.2022 - Current


  • Develop and execute data-driven performance marketing strategies across Meta, Google, and e-commerce platforms.
  • Plan, set up, and optimize performance marketing campaigns to drive targeted traffic and conversions.
  • Analyze campaign performance metrics, such as CPA, ROAS, and conversion rates, and implement optimization strategies.
  • Conduct A/B testing, bid adjustments, and landing page optimization for improved campaign performance.
  • Manage advertising budgets effectively and allocate resources based on performance analysis.
  • Stay updated with industry trends, algorithm changes, and best practices in performance marketing.
  • Build and maintain relationships with clients, vendors, and stakeholders.
  • Pursue continuous learning and professional development opportunities to enhance expertise in performance marketing.

Sr Paid Ads Expert

Age High Voltage Solutions PVT LTD.
Banglore
08.2018 - 06.2022
  • Managing paid search accounts for clients across multiple categories
    including Health care, Real estate, E-commerce, Travel & Tourism, and other Market Places.
  • Managed enterprise paid search accounts spending between $100k to $1M
  • Use of analytical tool – SA360
  • Setting up the complete Campaign plan for Google, Bing, and Amazon PPC.
  • Planning, Managing, and executing search campaigns & SEO Strategies.
  • Strategic planning and implementation of SEM & SEO strategies to achieve market
  • Develop custom monthly reporting deliverables by analyzing website and paid search traffic through Google Analytics and AdWords
  • Created automated reports using Data Studio.
  • Prepare spend and revenue projections based on historical data
  • Identify new streams for revenue generation for clients.
  • Listing Products on many Places like Amazon, Wallmart and many more. Developing, revamping and strengthening campaigns to drive growth and brand visibility

PPC Specialist

INDOBYTES
Hyderabad
01.2016 - 08.2018
  • Planning, Managing and executing search campaigns.
  • Optimizing ad campaigns, Ad copies and Landing pages.
  • Monitoring the success of the campaigns using various reporting tools.
  • Regularly pulling out the reports from google analytics & tableau, Double click search.
  • Creating custom reports in google analytics based on the requirement.
  • Working on SQR on regular basis.
  • Ensuring PPC campaigns are up and optimizing with best practice guidelines
  • Managed large-sized PPC budgets
  • Performing keyword research and all the bid management.
  • Working with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy
  • Recognized as best employee of the year 2017.
  • Strategies were prepared looking at the larger prospective of business.
  • Played a major role in streamlining the reports.

Technical Support Executive

STOVAC SOLUTIONS PVT LTD
Hyderabad
03.2014 - 12.2023
  • Identifying hardware and software solutions.
  • Troubleshooting technical issues.
  • Diagnosing and repairing faults.
  • Resolving network issues.
  • Installing and configuring hardware and software.
  • Speaking to customers to quickly get to the root of their problem. Providing timely and accurate customer feedback.
  • Talking to customers through a series of actions to resolve a problem.
  • Following up with clients to ensure the problem is resolved.
  • Supporting the roll-out of new applications.
  • Managing multiple cases at one time.

Education

BTech: IT -

SCSVMV University
Kanchipuram
06.2007 - 06.2011

Skills

Google AdWords

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Timeline

Senior Paid Ads Analyst

NestersHub
10.2022 - Current

Sr Paid Ads Expert

Age High Voltage Solutions PVT LTD.
08.2018 - 06.2022

PPC Specialist

INDOBYTES
01.2016 - 08.2018

Technical Support Executive

STOVAC SOLUTIONS PVT LTD
03.2014 - 12.2023

BTech: IT -

SCSVMV University
06.2007 - 06.2011

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Praveen CSr. Paid Ads Expert