Praveen Chandrashekaraiah

• Working as a SFMC SME, delivered across industries(finance and insurance, Retail, Banking, FMCG and Bio-Tech Sectors) on marketing campaigns and for client to gather functional requirements and design technical feasible solutions, involved in quarterly planning and estimation
• Successfully onboarded 5 brands end to end from their current platform to SFMC including data modelling, campaign built, automations, Journeys and reporting.
• Collaborated with Customer Marketing Strategy to work on feasibility of campaign plans and translated marketing strategy and requirements into business requirements.
• Created and managed project plan and timelines to deliver marketing campaigns. Coordinated with other Marketing Services teams to ensure successful delivery of campaigns.
• Reviewed campaign metrics and presented trends and insights; worked with Customer Marketing Strategy team on campaign optimization.
• Managed client and team expectations throughout delivery; managed risk and issue escalations; managed the campaign services team off-shore with campaign technical guidance.
• Working as a Project manager for a team of 8 members, low level design of requirements, involved in architectural analysis for new programs, design optimized solutions with focus on enhancing technical performance
• Involved in Reporting analytics of live programs to help PO in deriving KPIs metrics
• Worked as Scrum Master and handled sprint ceremonies, sprint reporting, team-work management efficiently.
• Offered technical leadership to junior personnel and other team leaders, providing expertise on Salesforce marketing cloud
• Participated in verifying compliance with service level agreements by maintaining technical uptime levels.
• Designed documentation protocols and standard operating practices to unify technology management efforts across company.

Worked as campaign manager on Salesforce Marketing Cloud designing and setting up consumer engagement programs using Email Studio, Mobile Studio, Content Builder, Journeys, Automations, Data Management using Contact Builder and Reporting Analysis using Analytics Builder

• Worked as Developer on SFMC for Digital Marketing Communications for Retail client setting up emails for real-time and batch send-out, through real-time API hits and batch Workflows for consumer life cycle and loyalty programs, usage of web apps
• Post go-live monitoring and measurement of KPIs using reporting tool
• Worked on POCs and technical solutions for enhancing existing and new setup
• Had been conducting multiple knowledge transition sessions for team members joining project to train them to make them production ready
• Incident management, Mitigation plan, RCA Analysis
• Coordinated with Program Manager to maintain awareness on campaigns
• Managed all campaigns and ensured compliance to all deadlines
• Performed troubleshoot on all campaigns on various platforms.
• Streamlined campaign reporting processes, providing actionable insights for continuous improvement.

• Designing and Development of websites
• Promotional materials, collateral, and flyers
• Creating daily e-mail designs
• Responsive web design for websites
• Study of Requirements, Preparation of Detailed design Analysis document
• Testing and Implementation with DREAM, Dream mail
• Involved in developing prototypes and was part of demonstration to clients
• Creative Development for Newsletters.