Summary
Overview
Work History
Education
Skills
Internship
Accomplishments
Extra-Curricular
Timeline
Generic

Praveen Dubey

Category Manager
Bengaluru

Summary

Dynamic Category Manager with 12+ years of experience in FMCG, Retail, and E-commerce. Proven expertise in category development, vendor negotiations, pricing strategy, and digital sales. Adept at leveraging data for strategic decision-making and leading cross-functional teams to deliver measurable business outcomes.

Overview

15
15
years of professional experience
2014
2014
years of post-secondary education

Work History

Category Manager

Flipkart India Pvt. Ltd.
09.2023 - Current
  • Develop category growth strategies based on market trends & competitive analysis.
  • Product assortment planning & portfolio management.
  • Monitor costs and profitability metrics for category performance.
  • Improve market share for existing brands & new brand launches.
  • Vendor management & Strategic Decision Making.

Category Manager

Reliance Retail Ltd.
12.2021 - 08.2023
  • Managing category at national level for B2B/B2C E-commerce platform.
  • Responsible for P&L of category, sub category, city & vendor level.
  • Negotiation of cost, funding & other investments to improve margins.
  • Formulation of marketing and trade schemes as per geography and seasonality.
  • Assortment planning & Inventory management at category & brand level.
  • Competition analysis & benchmarking to ensure best pricing & promotion.

Area Business Manager

Piramal Enterprises Ltd.
04.2021 - 12.2021
  • Lead the team of on roll 4 ASEs and 24 TSOs & trained to achieve business goals.
  • Monitor and evaluate team performance on different business parameters.
  • Strategic sales planning & forecasting to achieve growth at category & brand level.
  • Effective inventory management & stock allocation at CFA & Brand level.
  • Distributor appointment and infra, supply chain & people management.
  • Strategic trade planning to ensure profitability & business growth.

Sales Executive

Godrej Consumer Products Ltd.
06.2019 - 04.2021
  • Leading and directing team of 24 third party DSRs.
  • Distributor appointment, route planning & sales force management.
  • Formulation of trade schemes and marketing plans at territory level.
  • Relationship management with key accounts to ensure their contribution.
  • Drive primary and secondary Sales through various channels.
  • Coordination with cross functions like logistics, finance etc.

Territory Sales Officer

Hindustan Unilever Ltd.
10.2015 - 06.2019
  • Leading the team of 32 third-party payroll salesmen to ensure best result.
  • Selection and appointment of distributors, channel partners and key accounts.
  • Develop infrastructure and Supply Chain Management for effective distribution.
  • Promotional BTL activities, acquire windows & shelf space at MT/GT outlets.
  • Effective implementation of trade schemes and consumer promotion offers.
  • Optimum utilization of infra and resources to ensure business growth.

Channel Sales Manager

Tata Teleservices Ltd.
06.2014 - 09.2015
  • Managed the team of 18 DSEs and trained them for best output.
  • Appointment and management of distributors and sales team.
  • New customer acquisition to increase market share & business.
  • Competitor and Market analysis to provide best plans to users.
  • Managed Key accounts & retailers to ensure their contribution in business.

Summer Intern

Reliance Fresh.
01.2013 - 06.2013
  • New product launch, presentation and sampling.
  • Implement effective in-house shelf visibility plan in store.
  • Demonstration of new product to walk-in consumers.
  • Generate sales for the new launch product through consumers.
  • Market survey and analysis of customer’s response towards the new product.
  • Competition product and promotion analysis.

Business Development Executive

LBF Publications Ltd.
06.2010 - 11.2012
  • Create new dealers and maintain relationship with existing dealers.
  • Relationship management with key accounts to get continuous business.
  • Generating new leads and convert them in to the business.
  • Coordinated and organize various promotional activities.
  • Organize sales presentations and demonstration sessions to prospect customer.

Education

Master of Business Administration -

IMS, DAVV
Indore, MP

Bachelors of Computer Applications - undefined

MCRPV
Bhopal, MP

Skills

Category & Brand Management

Internship

Summer Intern, Reliance Fresh, Indore, 01/13, 06/13, New product launch, presentation and sampling., Implement effective in-house shelf visibility plan in store., Demonstration of new product to walk-in consumers., Generate sales for the new launch product through consumers., Market survey and analysis of customer’s response towards the new product., Competition product and promotion analysis.

Accomplishments

  • First prize for achieving highest growth in 'Cinthol' brand in a quarter.
  • WOW award for highest growth in a quarter against last year.
  • Highest assortment selling TSO in consecutive two quarters in cluster.

Extra-Curricular

First prize in ‘Business Plan’ inter-college Competition. Secured first position in State level of ‘University Youth Festival’ in debate field. National Service Scheme (N.S.S.) certificate with ‘A’ grade.

Timeline

Category Manager

Flipkart India Pvt. Ltd.
09.2023 - Current

Category Manager

Reliance Retail Ltd.
12.2021 - 08.2023

Area Business Manager

Piramal Enterprises Ltd.
04.2021 - 12.2021

Sales Executive

Godrej Consumer Products Ltd.
06.2019 - 04.2021

Territory Sales Officer

Hindustan Unilever Ltd.
10.2015 - 06.2019

Channel Sales Manager

Tata Teleservices Ltd.
06.2014 - 09.2015

Summer Intern

Reliance Fresh.
01.2013 - 06.2013

Business Development Executive

LBF Publications Ltd.
06.2010 - 11.2012

Bachelors of Computer Applications - undefined

MCRPV

Master of Business Administration -

IMS, DAVV

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