Praveen Gupta

Aspiring marketing professional with hands-on experience in digital campaigns, SEO, and brand strategy. Skilled in leveraging consumer insights and market research to drive engagement and business growth. Proficient in content creation, social media marketing, and data-driven decision-making.

• Digital Marketing Certification – HubSpot Academy – understood SEO, learned about content creation, and social media marketing
• Pricing Strategy Certification – Monzen Consulting – understood pricing models, revenue optimization, and competitive pricing strategies
• Project Management Professional (PMP) Certified – MachineLearning.org.in: Gained proficiency in project planning, execution, risk management, and agile methodologies to drive successful project outcomes

• Led the development of Rudraksh, an aggregator platform presented at Startup Mahakumbh 2025 in Delhi, aimed at educating migrant children through scalable outreach and partnerships with NGOs, colleges, and corporates.
• Developed a startup concept for 'Self Car Wash Pvt. Ltd. is an automated, eco-friendly self-service car wash solution integrating mobile app functionality, a subscription model, and sustainable cleaning technologies to address cost, convenience, and environmental concerns in traditional car wash services
• Developed a business idea for ‘Mingle and Munch’, a café concept focused on creating a cozy community space with healthy, locally sourced food and eco-friendly practices, as part of a college assignment.
• Executed SEO and digital marketing strategy for Value Forge Esports’ website, enhancing search visibility and driving user engagement through targeted content and keyword optimization.

• Completed a 6-day Domestic Immersion Program at IIM Nagpur, developing practical insights into strategic marketing, mergers & acquisitions, design thinking, and personal effectiveness in business environments.
• Attended premier events including CMO Summit, Bangalore Tech Summit, and Startup India Mahakumbh; gained exposure to industry-leading insights in branding strategy, consumer psychology, digital marketing, and emerging market trends.
• Led a one-day cybersecurity awareness drive in rural Tumkur, educating school students on digital safety and data protection.

• Earned the Section Ambassador Badge for leadership and collaboration in PGDM, ISBR Business School
• Led 'Rudraksh,' a top 10 finalist at Startup Mahakumbh 2025 (Bharat Mandapam, New Delhi)—an aggregator platform for migrant children built through NGO and institutional partnerships
• Vice President – Commerce, Meritorious Students’ Council, University of Lucknow; led student initiatives and representation