Praveen Kumar
Senior Data Scientist
Chennai
Summary
Meticulous Data Scientist accomplished in compiling, transforming and analyzing complex information through software. Expert in machine learning and large dataset management. Demonstrated success in identifying relationships and building solutions to business problems with experience in Financial Industry and SaaS
Overview
6
6
years of professional experience
8
8
years of post-secondary education
Work History
Senior Data Scientist
Kapitus
Chennai (Remote)
09.2022 - Current
- Devised and deployed predictive models by developing machine learning algorithms to drive business decisions.
- Utilized advanced querying, visualization and analytics tools to analyze and process complex data sets.
- Worked with stakeholders to develop quarterly roadmaps based on impact, effort and plan coordinations.
- Assessed accuracy and effectiveness of new and existing data sources and data analysis techniques.
- Developed algorithms based on deep-dive statistical analysis and predictive data modeling.
- Analyzed large datasets to identify trends and patterns in customer behaviors.
- Developed data mining algorithms to identify and classify patterns in data.
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Modeled predictions with feature selection algorithms.
General Manager, Marketing Analytics
Cars24
Gurgaon
02.2022 - 08.2022
- Developed and implemented data driven strategies to increase sales and profitability.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
- Collaborated with cross-functional teams to develop and implement innovative solutions.
- Assisted in recruiting, hiring and training of team members.
- Implemented operational strategies and effectively built customer and employee loyalty.
Lead, Marketing Analytics
Browserstack
Mumbai (Remote)
01.2021 - 01.2022
- Founded and and scales the Marketing Analytics function
- Created and streamlined reporting and processes to track Marketing efforts across teams for a $100Mn + ARR SaaS firm
- Collaborated with different sub-divisions in marketing - Paid, SEM, Events, Developer Relations, ABM, Demand generation etc. to provide Analytics support to cross functional efforts to improve revenue growth
- Pitched, modeled and successfully implemented a multi channel attribution model using Markov Chains to generate insights on marketing efforts
- Created data models, visualizations and reports to support marketing operations and decision-making processes.
Manager,Business Analysis
Media.net
Mumbai
07.2019 - 01.2021
- Designed and developed data pipelines to acquire, clean and process data.
- Managed senior-level personnel in the Revenue and Account Management function to develop data backed solutions
- Updated and developed scripts and queries to extract and analyze data from multiple sources.
- Generated standard and customized dashboards and reports to provide insights into business performance using Tableau
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Asst Project Manager, Consulting
EXL Analytics
Ahmedabad
06.2017 - 06.2019
- Supported senior managers and department leaders by completing projects and problem resolution under tight resource constraints.
- Delivered high level of service to clients to both maintain and extend relationship for future business opportunities.
- Identified and resolved risks to minimize project disruption.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Supported clients with business analysis, documentation, and data modeling.
- Monitored and tracked project metrics and collected data to share with project members.
- Led team meetings to assess project progress and plan appropriately to meet delivery targets.
Education
MBA - Business Administration And Management
Indian Insitute of Management (IIM) Calcutta
Kolkata 06.2014 - 06.2016
PG Certificate - Computational Data Science
Indian Istitute of Science
Banglore 03.2023 - Current
Master of Science - Geosciences
IISER
Kolkata 08.2009 - 06.2014
Skills
Statistical analysis
Accomplishments
- Achieved an annual revenue growth of over $ 50k by performing AB Tests on pricing at Media.net.
- Identified and effected a 21% rise in quarterly revenue for a client business line having a base of 2.5 Million Dollars/ yr at EXL Analytics
- Identified impactful insights on user behavior and multi channel user acquisition by analyzing 40 Mn user sessions at Cars24.com
- Reduced Acquisition Channel cost by 34% (over a base of $1.8Mn) using customer segmentation methods
- Achieved creation of Ad monetization supplier database through effective use of data mining techniques to help top management understand competitive gaps and take strategic decisions at Media.net
- Resolved product issue through consumer testing.
- Supervised a team of 7 staff members at EXL Analytics.
- Achieved accurate channel attribution by introducing Markov Chain based multi touch attribution for Marketing efforts
Timeline
PG Certificate - Computational Data Science
Indian Istitute of Science
03.2023 - Current
Senior Data Scientist
Kapitus
09.2022 - Current
General Manager, Marketing Analytics
Cars24
02.2022 - 08.2022
Lead, Marketing Analytics
Browserstack
01.2021 - 01.2022
Manager,Business Analysis
Media.net
07.2019 - 01.2021
Asst Project Manager, Consulting
EXL Analytics
06.2017 - 06.2019
MBA - Business Administration And Management
Indian Insitute of Management (IIM) Calcutta
06.2014 - 06.2016
Master of Science - Geosciences
IISER
08.2009 - 06.2014
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