Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic

Praveen Kumar

Noida

Summary

Dynamic and results-driven professional with 8 years of extensive experience as a Senior Business Intelligence Analyst and Audience Manager. Proficient in SQL with a proven track record of transforming datasets to align with business objectives. Skilled in data warehousing using modern stacks like Databricks and GCP. Proficient in leveraging Tableau, PowerBI, and Salesforce to generate actionable insights and drive strategic marketing initiatives.

Overview

9
9
years of professional experience
4
4
years of post-secondary education
1
1
Certification
4
4
Languages

Work History

Senior Business Intelligence Analyst

Adobe Systems
3 2023 - Current
  • Successfully generated $9.2 million pipeline creation through strategies to enhance operational efficiency and revenue generation
  • Partnered with Field Marketing team, Sales Ops, and cross-functional teams to assess performance of marketing campaigns, initiatives, and programs, leveraging insights from Tableau, Powerbi and Salesforce CRM reports
  • Conducted regular audits of BI infrastructure to ensure data accuracy, system stability, and adherence to industry standards
  • Streamlined reporting processes for increased efficiency and accuracy with development of custom dashboards
  • Implemented robust data warehousing solutions that provided single source of truth for critical business information
  • Collaborated with stakeholders to identify business needs and data sources
  • Assisted with creating data cubes and OLAP models to improve data analysis
  • Optimized BI reporting capabilities for secure server environment
  • Reduced manual data entry errors by automating routine tasks using SQL scripts and ETL tools
  • Created data models to support decision-making processes
  • Increased understanding of customer behavior patterns by analyzing sales, marketing, and demographic data sets
  • Enhanced data quality by conducting thorough analyses, identifying discrepancies, and providing recommendations for improvement
  • Developed predictive models that supported proactive decision-making in areas such as customer retention and revenue growth
  • Developed data mining algorithms to identify and classify patterns in data.

Audience Manager

NetApp
03.2018 - 03.2023
  • Successfully generated a $26.0 million pipeline creation through strategies to enhance operational efficiency and revenue generation
  • Identified untapped revenue opportunities by conducting thorough market research and competitor analysis using collected datasets
  • Optimized data access and storage to improve performance of analytics systems
  • Served as a subject matter expert on various projects, sharing valuable insights derived from extensive industry experience as Senior Data Analyst
  • Created and automated data visualizations to present insights and tell compelling stories
  • Deployed predictive analytics models to forecast future trends
  • Collaborating with senior management to develop strategic initiatives and provide data-driven insights and recommendations to support business decision-making processes
  • Building and maintaining data models, data warehouses, and ETL (Extract, Transform, Load) processes to ensure data accuracy, consistency, and reliability for reporting and analysis purposes
  • Monitor performance of BI solutions and identifying areas for optimization and improvement to enhance data processing efficiency and reporting accuracy
  • Conducted in-depth analysis of complex data sets to identify trends, patterns, and insights that can inform business decisions
  • Enhanced business intelligence capabilities with development of advanced analytical models and forecasting tools
  • Worked with all aspects of marketing team and collaborated in a variety of strategic efforts
  • Mentored junior analysts in advanced statistical techniques to enhance their skillsets in developing meaningful business insights
  • Provided guidance on data governance policies to ensure compliance with industry regulations
  • Collaborated with stakeholders to identify business needs and data sources.

Senior Digital Marketing Automation Strategist

MRM Advertising
10.2017 - 03.2018
  • Managed end-to-end execution of marketing automation initiatives using Eloqua
  • Developed and optimized email marketing campaigns, including segmentation and personalized messaging
  • Established strong relationships with external vendors, ensuring successful collaboration on joint projects
  • Improved lead generation by implementing advanced digital marketing automation strategies
  • Collaborated with cross-functional teams to develop cohesive multi-channel marketing initiatives
  • Conducted regular A/B testing to identify areas for improvement and further optimize campaign results
  • Designed impactful landing pages that increased lead capture rates and improved user experience
  • Created customized marketing materials to increase product awareness.

Marketing Automation Specialist

Oracle
10.2016 - 09.2017
  • Streamlined marketing processes by integrating CRM and marketing automation platforms
  • Established and managed relationships with external data providers and research vendors
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions
  • Implemented segmentation strategies to deliver highly relevant content tailored to specific audience needs, increasing engagement rates significantly
  • Managed end-to-end execution of multi-channel campaigns, driving stronger brand awareness and demand generation efforts
  • Efficiently managed contact database ensuring data quality and compliance while adhering to privacy regulations such as GDPR
  • Developed A/B testing strategies to continually improve email open rates and click-through rates
  • Conducted regular audits of automations and workflows, identifying areas for improvement or optimization opportunities that contributed to overall success metrics achievement
  • Optimized landing pages for better user experience, leading to higher conversion rates
  • Improved sales efficiency with the creation of targeted lead nurturing programs.

Web Campaign Specialist

Versatile Tech
10.2015 - 10.2016
  • Managed end-to-end execution of marketing automation initiatives using Eloqua
  • Created and maintained email templates and landing pages using HTML and CSS
  • Oversee database management – segmentation, list acquisition/import, data cleansing etc
  • Experienced in nurturing campaigns to improve customer engagement and retention
  • Utilized data analytics to track and analyze campaign performance, providing insights for continuous improvement
  • Developed and executed multi-channel marketing campaigns using Eloqua., resulting in an increase in marketing-qualified leads (MQLs)
  • Maximized ROI on digital campaigns by analyzing performance metrics and adjusting tactics accordingly
  • Developed and optimized email marketing campaigns, including segmentation and personalized messaging
  • Monitored and reported on key performance indicators (KPIs) to assess campaign effectiveness and ROI.

Education

Bachelor of Science - Computer Engineering Technology

New Horizon Engineering College
Bangalore, India
01.2011 - 04.2015

Skills

  • Proficient in SQL/Python for data manipulation and analysis
  • Campaign management: Marketo, Eloqua, SFDC, and Responsys
  • Font End Development: HTML, CSS and JAVASCRIPT
  • BI Tools: PowerBi and Tableau
  • Intent Tools: 6sense, HGinsight, Demand base and ZoomInfo for enhanced targeting and lead generation
  • Project Management Tools: JIRA, Asana, and Workfront
  • Experienced with Customer Data Platforms (CDP) for comprehensive customer data management and analysis
  • Cloud Computing warehouse: Databricks and GCP

Certification

SQL

Interests

Biking

Gym

Travelling

Timeline

Audience Manager

NetApp
03.2018 - 03.2023

Senior Digital Marketing Automation Strategist

MRM Advertising
10.2017 - 03.2018

Marketing Automation Specialist

Oracle
10.2016 - 09.2017

Web Campaign Specialist

Versatile Tech
10.2015 - 10.2016

Bachelor of Science - Computer Engineering Technology

New Horizon Engineering College
01.2011 - 04.2015

Senior Business Intelligence Analyst

Adobe Systems
3 2023 - Current

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