Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Praveen Kumar

Senior Marketing Manager

Summary

Results-driven Senior Marketing Manager with over 8.5 years of experience in developing and executing strategic marketing plans to drive revenue growth and enhance brand visibility. Proven track record of leading cross-functional teams, managing multi-million dollar budgets, and delivering successful campaigns. Adept at leveraging data-driven insights to optimize marketing strategies and achieve business objectives. Skilled in a range of marketing activities including lead generation, branding, and digital marketing.

Overview

6
6
years of professional experience

Work History

Senior Marketing Manager

Adobe Systems
03.2023 - Current
  • Lead the development and execution of comprehensive marketing strategies to support product launches and drive customer acquisition.
  • Oversee the planning and allocation of a $15M annual marketing budget, ensuring optimal ROI and cost-efficiency.
  • Collaborate with cross-functional teams including product, sales, and customer success to align marketing initiatives with business goals.
  • Analyze market trends and customer data to identify opportunities for growth and optimize marketing efforts.
  • Implemented a new CRM system that improved lead management and tracking, resulting in a 20% increase in conversion rates.
  • Spearheaded a rebranding campaign that enhanced brand recognition and increased website traffic by 30%.
  • Develop and drive prioritization of industry marketing and client campaigns in alignment with global marketing trends (GMT).
  • Plan and execute account-based marketing (ABM) strategies to target high-value clients.
  • Design, plan, and execute lead generation programs to drive customer acquisition and retention.

Audience Marketing Manager

NetApp Pvt Ltd.
03.2018 - 03.2023
  • Developed and executed multi-channel marketing campaigns, including digital, social media, email, and content marketing.
  • Managed a $20M marketing budget, ensuring effective allocation of resources to maximize campaign impact.
  • Collaborated with the sales team to create targeted marketing materials and sales enablement tools.
  • Conducted market research and competitive analysis to inform marketing strategies and identify growth opportunities.
  • Optimized email marketing campaigns, resulting in a 25% increase in open rates and a 15% increase in click-through rates.
  • Coordinated with external agencies and vendors to execute marketing initiatives and events.
  • Led the development of marketing collateral, including brochures, presentations, and case studies.
  • Managed social media accounts, creating and scheduling content to engage followers and drive brand awareness.
  • Implemented marketing automation tools to streamline campaign execution and improve efficiency.
  • Developed and maintained relationships with industry media to secure press coverage and enhance brand visibility.
  • Tracked and analyzed marketing metrics to assess campaign effectiveness and make data-driven adjustments.
  • Developed persona profiles for target clients and segmented the market to enhance campaign targeting.
  • Initiated innovative approaches to build client relationships and strengthen brand positioning.
  • Regularly connected with sales teams and arranged internal enablement sessions to align marketing and sales efforts.
  • Assisted the marketing leader in writing reports and analyzing data to inform strategic decisions.
  • Drove online traffic with digital campaigns, enhancing the company's online presence and engagement.
  • Assisted in the development and execution of marketing campaigns across various channels.
  • Managed social media accounts, creating and scheduling content to engage followers and drive brand awareness.
  • Conducted market research to identify customer needs and preferences, providing insights to inform marketing strategies.
  • Analyzed campaign performance data to optimize marketing efforts and improve ROI.
  • Coordinated and executed events, trade shows, and webinars to promote NetApp products and engage with customers.

Senior Digital Marketing Automation Strategist

MRM Advertising
  • Managed end-to-end execution of marketing automation initiatives using Eloqua
  • Developed and optimized email marketing campaigns, including segmentation and personalized messaging
  • Established strong relationships with external vendors, ensuring successful collaboration on joint projects
  • Improved lead generation by implementing advanced digital marketing automation strategies
  • Collaborated with cross-functional teams to develop cohesive multi-channel marketing initiatives
  • Conducted regular A/B testing to identify areas for improvement and further optimize campaign results
  • Designed impactful landing pages that increased lead capture rates and improved user experience
  • Created customized marketing materials to increase product awareness.

Marketing Automation Specialist

Oracle Pvt Ltd
  • Managed end-to-end execution of multi-channel campaigns, driving stronger brand awareness and demand generation efforts
  • Streamlined marketing processes by integrating CRM and marketing automation platforms
  • Established and managed relationships with external data providers and research vendors
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions
  • Implemented segmentation strategies to deliver highly relevant content tailored to specific audience needs, increasing engagement rates significantly
  • Efficiently managed contact database ensuring data quality and compliance while adhering to privacy regulations such as GDPR
  • Developed A/B testing strategies to continually improve email open rates and click-through rates
  • Conducted regular audits of automations and workflows, identifying areas for improvement or optimization opportunities that contributed to overall success metrics achievement
  • Optimized landing pages for better user experience, leading to higher conversion rates
  • Improved sales efficiency with the creation of targeted lead nurturing programs.

Web Campaign Specialist

Versatile Tech
  • Managed end-to-end execution of marketing automation initiatives using Eloqua
  • Created and maintained email templates and landing pages using HTML and CSS
  • Oversee database management - segmentation, list acquisition/import, data cleansing, etc
  • Experienced in nurturing campaigns to improve customer engagement and retention
  • Utilized data analytics to track and analyze campaign performance, providing insights for continuous improvement
  • Developed and executed multi-channel marketing campaigns using Eloqua., resulting in an increase in marketing-qualified leads (MQLs)
  • Maximized ROI on digital campaigns by analyzing performance metrics and adjusting tactics accordingly
  • Developed and optimized email marketing campaigns, including segmentation and personalized messaging
  • Monitored and reported on key performance indicators (KPIs) to assess campaign effectiveness and ROI
  • Tracked key performance indicators to measure success of campaigns.

Education

Bachelor of Science - Computer Engineering Technology

New Horizon Engineering College

Skills

Strategic Planning & Execution

Languages

English
Kannada
Kannada
Kannada
Kannada

Timeline

Senior Marketing Manager

Adobe Systems
03.2023 - Current

Audience Marketing Manager

NetApp Pvt Ltd.
03.2018 - 03.2023

Senior Digital Marketing Automation Strategist

MRM Advertising

Marketing Automation Specialist

Oracle Pvt Ltd

Web Campaign Specialist

Versatile Tech

Bachelor of Science - Computer Engineering Technology

New Horizon Engineering College

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Praveen KumarSenior Marketing Manager