Praveen Kumar
Department Manager
Lucknow
Summary
An astute marketing and sales professional with over 74 months of experience in the space of conceptualizing and implementing of organizational strategies, B2C and B2B Sales, network development, client acquisition, strategic management and business development. Proficient in handling the entire gamut of business operations, and accountable for increasing profitability and achieving business objectives. Leading a team of more than 20 employees to drive sales and strengthen brand loyalty. Identifying Potential Avenue for market growth, devising marketing strategies and executing the same for business growth, along with experience in Customer Relationship Management.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
1
1
Language
Work History
Department Manager
Decathlon Sports India Pvt. Ltd
Lucknow
02.2022 - Current
- Development of business and increasing profitability- Helping the company to expand its product offerings in the market by successfully adding the machine tools to its existing segment
- Managing Department PnL ratios, with positive EBIT
- Team Management - Managing more than 4 team member in my department and was highly effective in handling their needs in relation to scheduling, trainings, and other personal issues
- Conducting monthly staff meetings and individual evaluation meetings for improved goal setting and guest relations
- Store Operations – Overseeing the daily operations of the retail establishment and supervising the activities of subordinates
- Ensuring that customers/users have a pleasant service experience and queries are answered promptly.
Key Account Executive
PhonePe, Merchant Acquisition
12.2020 - 02.2022
- Responsibilities:
- Onboarding new merchants in the geography allocated to the incumbent
- Since payments are agnostic to the category of business, the spectrum of merchants that can be onboarded is vast
- I have to use my acumen and understanding of Indian retail ecosystem to come up with holistic solutions for the key accounts
- Account Management: Onboarding merchants on the platform is the first stage of a long-term relationship between PhonePe and the account
- The strength of these relationships, combined with our technology based solutions, will eventually determine the success in each market when the revenue numbers will be evaluated
- Our task is to develop such deep understanding and hold over each account that any competitor finds it an uphill task to even enter the account
- Map Competition: I have to take timely actions, it is imperative that we monitor market and be informed of competition’s activity in key accounts
- This will ensure that appropriate response strategies are being formulated and implemented
- I need to keep a close watch on competition, share best practices internally and ensure that PhonePe always stays one step ahead in the market.
Associate Business Manager
Enrich
Surat
09.2019 - 11.2020
- Roles and Responsibilities:
- Client Relationship Management - Creating an inviting environment through visual appeal of center and working towards high quality service
- Understanding clients need and improvising or customizing the service and product accordingly
- Direct Sales – Assist an average of 50 customers per day in finding or selecting services or products and providing recommendations which helps us to generate additional revenue
- Generate Clients -Spearheaded the prospecting of new clients through referrals from existing clients and sales phone calls
- Cold- called 30+ potential clients on a daily basis with as closing rate of 40-50%
- Team Management - Managing more than 20 employees and was highly effective in handling their needs in relation to scheduling, trainings, and other personal issues
- Conducting monthly staff meetings and individual evaluation meetings for improved goal setting and guest relations
- Store Operations – Overseeing the daily operations of the retail establishment and supervising the activities of subordinates
- Ensuring that clients have a pleasant service experience and queries are answered promptly
- Maintain daily and monthly reports to keep track of monthly sales targets
- Ensure the Top line and Bottom line revenues are generated.
Sales Manager
Decathlon Sports India Pvt. Ltd
Surat
04.2017 - 07.2019
- Client acquisition-Enhancing the business opportunities with the existing clients
- Closing new business deals by developing, fostering and maintaining strong relationships that promote a positive brand image and growth in business, along with designing and developing the department’s commercial strategy based on market analysis
- Development of business and increasing profitability- Helping the company to expand its product offerings in the market by successfully adding the machine tools to its existing segment
- Managing Department PnL ratios, with positive EBIT
- Maintain thorough knowledge of products offerings in order to accurately answer all questions and effectively recommend correct offerings
- Organizing Promotional Campaigns- Coordinating and organizing various events for the store during festivals, store anniversary
- Have successfully started one swimming community name as “Deca Swimmers”
- PROFESSIONAL ACHIEVEMENTS:
- Achieved 100% plus monthly target for consecutively 5 months with the 90% YOY growth
- Developing the identity of 6 in house brands in Lucknow and managing a business unit brining a revenue of 3.1 CR annually with a growth of 55% in just one year
- Validate as a Sports Leader Coach in only 3 Months after joining
- Established good relationships with customers / clients
- Successfully coordinated large public events like “Happy Street”, “U turn”.
Education
PGDM - Marketing
Kirloskar Institute of Advanced Management Studies (KIAMS)
01.2015 - 04.2017
B.Com - Accounts and Finance
Lucknow University
Intermediate - Commerce
H.A.L. School
S.S.C (10th) - undefined
H.A.L. School
Skills
Operations
undefinedAccomplishments
- Successfully executed a 4 month project for United Accrual Services Pvt
- Ltd
- On re-strategizing there marketing with the help of online branding (Promotion) and develop business for their Investment Plan
- Completed a Certificate Course on Computer Concepts (CCC) from NIELIT
- Played Professional Cricket for Lucknow Cricket Academy
- Head Sports Coordinator in College Alumni Meet
- (KIAMS-2015 & 2016).
Work Preference
Work Type
Full TimeLocation Preference
On-SiteImportant To Me
Work-life balanceCareer advancementCompany CultureHealthcare benefitsWork from home optionPaid time offTeam Building / Company RetreatsQuote
I have not failed. I’ve just found 10,000 ways that won’t work.
Thomas Edison
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Interests
Sports
Timeline
Department Manager
Decathlon Sports India Pvt. Ltd
02.2022 - Current
Key Account Executive
PhonePe, Merchant Acquisition
12.2020 - 02.2022
Associate Business Manager
Enrich
09.2019 - 11.2020
Sales Manager
Decathlon Sports India Pvt. Ltd
04.2017 - 07.2019
PGDM - Marketing
Kirloskar Institute of Advanced Management Studies (KIAMS)
01.2015 - 04.2017
B.Com - Accounts and Finance
Lucknow University
Intermediate - Commerce
H.A.L. School
S.S.C (10th) - undefined
H.A.L. School
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